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8 CEOs on books they read in a crisis



8 CEOs on books they read in a crisis
The key to navigating these crazy times might be right under your nose. Reading can reduce your stress level by up to 68%, according to research by the University of Sussex. Beyond that, the right book can educate and embolden us for the hard road ahead. We asked eight CEOs for their top recommendations.


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In her book, 'Superbetter', the author Jane McGonigal, teaches us all a valuable lesson on how to overcome obstacles while having a gamer's mindset, as she is herself a game designer.



The black swan

The black swan

In his book, Nassim Nicholas Taleb provides an insight into how crisis events occur, enabling the reader to reach a better understanding of the topic while empathizing and communicating more efficiently with the others.


The sirens of Titan

The sirens of Titan

Kurt Vonnegut, well-known for his black comedy, debates over existential questions in regards to free will, destiny, and the meaning of life. 

 This is exactly the kind of lecture one needs in order to get his mind off what is happening around.


The end is always near

The end is always near

In his book, Dan Carlin takes us back in time, reminding us of why history must be cherished, in order to better understand the present. 

Although the current times are extremely challenging, the world has already seen worse days.


The secrets of highly successful groups

The secrets of highly successful groups

Daniel Coyle presents, within the pages of his book, the influence of culture on the different types of organizations, from companies to sports teams. 

The company culture is maybe the most significant element when it comes to identifying the culture.


Renée Mauborgne and W. Chan Kim: Blue ocean strategy

Renée Mauborgne and W. Chan Kim: Blue ocean strategy

When reading this captivating book, you are bound to improve your self-confidence, as it teaches you how to handle competition, instead of fearing it. 

The main idea is that you can actually create new space within current markets and, therefore, make that competition irrelevant.


Ben Horowitz: The hard thing about hard things

Ben Horowitz: The hard thing about hard things

This amazing story teaches company founders everything from leading their company at different times to changing the workforce. 

It is known to be a 'brilliant story of resilience and determination', as CEO Kirill Bigai, once said.


Essentialism: The disciplined pursuit of less

Essentialism: The disciplined pursuit of less

In his book, Greg McKeown draws everybody's attention to the process of reexamining the notion of what is most essential to each of our lives. 



Questions for the Important Traits

Grit- ask on how determined a person in pursuing his dreams.

Rigor- ask if there was a time he considered a data to make a decision.

Impact- ask for what he have co...

When asking questions on the candidate's unique contribution..

Probe: give me an example…

Dig: who, what, where, when, why and how on every accomplishment or project

Differentiate: we vs. I, good vs. great, exposure vs. expertise, participant vs. owner/leader, 20 yard line vs. 80 yard line

Applying STAR questions

SituationWhat's the background of what you were working on?

TaskWhat tasks were you given?

ActionWhat actions did you take?

Results- What results did you measure?

Corporate Speak

Corporate Speak

Corporations have a language that they use while talking in meetings or communicating in email. It’s called Corporate Jargon.

Corporate jargon is a forced and complicated way to exp...

Language With No Substance

  • The corporate jargon is often described as fluffy, without any real substance and aimed towards the speaker’s self-inflated ego.
  • Words are substituted for analogies and references that take longer to process, and have the intention of wrapping, hiding or impeding actual, effective communication.

The Emporer's New Clothes

Corporate speak may not mean anything of value to anyone in a meeting, but like the Emperor's New Clothes, no one wants to point out the inefficiency and mind-numbing nature of the constant use of the jargon. Everyone pretends that they are on the same page as everyone else.

Have a focus

Don't try to be everything to everyone. Decide what your key message is and stick to it.

Keeping your message focused for your target demographic will make it that much easier to ...

Be authentic

It's the easy way to have an original personal brand. Pople can see right through a dishonest act and will call you out for it.

It will also make it much easier to manage your personal brand on a daily basis.

Tell a story

If your personal brand isn’t telling a story, you’ve already lost half of your potential audience.

The most effective personal branding strategy these days is to build a true narrative, a story around your brand that your audience can engage with.