Google's '20% rule' shows exactly how much time you should spend learning new skills—and why it works - Deepstash

Explore the World's Best Ideas

Join today and uncover 100+ curated journeys from 50+ topics. Unlock access to our mobile app with extensive features.

Google's 20 Percent Time

Google's 20 Percent Time

“We encourage our employees, in addition to their regular projects, to spend 20% of their time working on what they think will most benefit Google,” founders Sergey Brin and Larry Page wrote in their IPO letter. “This empowers them to be more creative and innovative. Many of our significant advances [like AdSense and Google News] have happened in this manner.”

No one is going to hand you development opportunities on a platter; you need to seek them out proactively, with the following tips.

37

530 reads

Clearly identify what you want to learn

The key here is to be as specific as possible about what skill you want to build. So instead of taking 10 courses on 10 different topics, develop mastery in just one.

You’ll see faster improvement over time, which will motivate you to continue. And genuine expertise — for example, in writing great sales copy or programing in a new computer language — may ultimately boost your value to your employer or lead to a side income stream.

41

275 reads

Win — even if you lose

This is the ultimate way to make sure your 20% time doesn’t go to waste. Figure out the minimum benefit you’ll get out of a given situation or opportunity, even if nothing else breaks your way.

It might be exposure to a new industry, making connections in a different region, or practicing valuable skills like public speaking and clear communication.

If the minimal outcome alone sounds intriguing, then the project is likely a good bet.

37

235 reads

Be flexible and committed

Protecting your 20% time is like maintaining a diet: It’s good to be disciplined, but sometimes you need to bend the rules and be flexible.

Client emergencies or impromptu staff meetings may prevent you from spending the time you’ve allocated in your calendar, and that’s okay — as long as you make a point to reschedule it and keep that commitment.

The point isn’t that you have to do your 20% time every Thursday afternoon; the point is to do it, period.

35

189 reads

Look for ways to make it fun

It takes effort guard your 20% time, and it’s a lot harder to maintain that willpower if all you’re doing is endless homework and rigorous training sessions.

You may need a hardcore dose of that willpower periodically because in any discipline, there are some challenging elements you’ll have to master. But if difficult tasks are the only thing you do, you may grow bored or frustrated and want to quit.

35

191 reads

Think In Decades

Just like with an investment in the stock market, when you invest time in your 20% projects, the power of compound interest is dramatic. What at first seems small and meaningless can enable you to put massive distance between you and your competitors. 

The gift of the 20% time, especially when we think in decades, is that even if we ultimately change plans or decide on a different course, the small steps we take now compound over time and give us more options in the future.

35

179 reads

IDEAS CURATED BY

kinn

Dreamer who loves reading, travelling and meeting new people.

Kinsley 's ideas are part of this journey:

How To Be Effortlessly Charismatic

Learn more about personaldevelopment with this collection

How to build confidence

How to connect with people on a deeper level

How to create a positive first impression

Related collections

Read & Learn

20x Faster

without
deepstash

with
deepstash

with

deepstash

Personalized microlearning

100+ Learning Journeys

Access to 200,000+ ideas

Access to the mobile app

Unlimited idea saving

Unlimited history

Unlimited listening to ideas

Downloading & offline access

Supercharge your mind with one idea per day

Enter your email and spend 1 minute every day to learn something new.

Email

I agree to receive email updates