There is a limited amount of money in the world but wealth is unlimited. Wealth can be created through work and new ideas.

Companies aim to create wealth and so do you when you join one. In a company your work is averaged with that of others so it obscures your actual contribution.

Joining a company is not the only way to create wealth. As long as you can create something that people want you can create wealth and for that you don’t need a company as an intermediary.

Working hard has a high individual cost but creates the opportunity to earn more wealth than one would have by working less hard. Companies are normally not set up to reward people who do this and they often lack a way of measuring individual contribution.

...you need to get yourself in a situation with measurement and leverage. You need to be in a position where your performance can be measured, or there is no way to get paid more by doing more. And you have to have leverage, as in your decisions having a big effect in the final product you’re working on.

The smaller the group involved in a project the easier it is to measure the value of an individual’s contribution. That’s why startups are ideal for hard workers.

Technology is technique, the way we do things. New technology has its value multiplied by all those who use it. Solving a technical problem that affects many gives you leverage.

Technology changes fast, and small companies are better suited to this pace as they have less bureaucracy to slow them down and are less constrained by convention.

Big companies develop technology, but not quickly. Their size makes them slow and prevents them from rewarding employees appropriately.

They are better suited to develop technology in fields where large capital requirements prevent startups from competing. And even in those fields they depend heavily on startups for components and ideas.

Seek to solve the harder problems as they are more valuable and give your company an edge over the competition. It also increases the barrier to entry. That’s how hard it is for another company to duplicate what you’ve done.

If you can develop technology that's simply too hard for competitors to duplicate, you don't need to rely on less effective defenses, like patents.

1. Your competitors decide how hard you work. And that’s often as hard as you possibly can.
2. Payoff is only on average proportionate to your productivity. You might end up earning as much or less than you would in a big company if the endeavor fails, and failures are common in startups.
3. Startups tend to be an all-or-nothing proposition. And it takes a leap of faith to find out which side a startup stands on.

1. Minimize risks by selling your startup in the early stages, giving up upside for a smaller but guaranteed payoff. Unfortunately, big companies tend to be risk-averse, so it is easier to sell an established startup than an early-stage one.
2. Selling allows you to diversify away from the volatility of the startup.
3. Being profitable is the best way to make your company worthy of buying.
4. A great motivator for a big company to buy a startup is their competition trying to do the same.
5. The user count is one of the best measures of a company. This tells the buyers if the company is focused on quickly creating a desirable product or just on solving a technical problem.

Without the incentive of wealth, people would only work on projects that brought them personal satisfaction or social status, no one would want to develop mundane technologies like light bulbs or semiconductors.

The power to be re-compensated for working hard and keep wealth is what gave rise to startup culture and what powers our technological revolutions.

• One advantage of startups is that they don't yet have any of the people who interrupt you. There is no personnel department, and thus no form nor anyone to call you about it.
• Theoretically a big company could implement a startup culture and maximize profits if employees are paid in proportion to the wealth they generate.
• If you want to create wealth, then you should be especially skeptical about any plan that centers on things you like doing. 
• Establishing a company in a country that has a less interventionist government is ideal for the company’s health.