Bob Iger - CEO and Chairman of Disney

Optimism – pragmatic enthusiasm for the possibility of achievement

Courage – the foundation of risk-taking

Focus – allocation of time and resources to the most important issue at hand

Decisiveness – decisions need to be made in a timely manner and include diverse Perspectives – indecision crushes moral

Curiosity – awareness of your ever-changing environment & marketplace – innovation begins with curiosity

Fairness – empathy and accessibility to everyone in the organization, no matter their role

Thoughtfulness – taking the time to develop informed opinions

Authenticity – being true to yourself no matter what, drives respect and trust

Perfectionism – not in the purest sense but in the sense that you refuse to accept mediocrity

Integrity – the way you do anything, is the way you do everything

Additional Principles:

Be aware that you are replaceable

Be honest with people when they are not ready to take the next step

Roone Arledge – President of ABC Sports

• To tell great stories, you need great talent
• Be decent and authentic – if you care for your people, they will care for you
• Innovate or die – you’ll never have innovation if you operate out of fear
• Embrace the unknown, mediocrity thrives in familiarity

Michael Eisner – CEO of Walt Disney from 1984-2005

• Eisner’s Philosophy: Greatness is a collection of a lot of small things added up
• Relentless pursuit of perfection – do what you need to do to make it better
• The people who seek excellence identify patterns of success across different fields of discipline

Managing creative talent is not a science, it is subjective Give permission to fail – not for lack of effort but for pushing the boundaries of what is possible.

Convey faith – never let your employees think they are incapable of achieving greatness Be a fan! It feels good to be cheered for.

Bob often feels guilty in front of his colleagues, the light shines on him for other people's hard work

Bob is maniacal about his workout routine

His Reasons for working out: Health, Vanity, Sanity

Exercise always gave Bob an opportunity for solitude, to be still with his thoughts.

His Morning routine:

• Starts his day at 4:15 am: figure out what is best for you – morning routines are not most effective for all
• Does 45 minutes on a Versa Climber
• Works out in the dark – you become immersed in your activity- a meditative state of sorts