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5 Surprising Insights About Steve Jobs's Management Style

5 Surprising Insights About Steve Jobs's Management Style
"Kind. Patient. Human. The Steve you didn't know." Those are the words accompanying a portrait of the late Apple cofounder on the cover of this month's issue of Fast Company, which features an exclusive excerpt from Becoming Steve Jobs , a new biography by longtime Valley reporter Brent Schlender (who came to know Jobs intimately over the 25 years he spent covering Apple) and Fast Company executive editor Rick Tetzeli.


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Insights on Steve Jobs's Management Style

Insights on Steve Jobs's Management Style
  • He became more patient over his careerHe learned not to rush things that needed more work. He learned how to be more sensitive to the physical limits of people.
  • He overprepared for Apple presentations: Steve spent months preparing for his product intros and other public appearances, and rehearsed them exhaustively.
  • He helped employees In unexpected ways: after he got sick, helped several Apple employees and friends when they or their loved ones developed cancer.
  • He wanted to change the world: Steve was motivated more than anything to feel he had made a solid and positive impact on the world during his lifetime.
  • He didn't care what the public thought of him. At times, he was surprised to have hurt someone's feelings




Don't Try To Imitate Steve Jobs' Management Style

A lot of people look at Jobs and think being headstrong is the way to go, but they haven’t understood the subtleties of his management skills.

Being headstrong worked for Steve. But that’s no reason it should work for someone else without also understanding the subtleties of his management skills.




Steve Job's effectiveness boiled down to this:

He inspired team members first so that they were driven to live up to his exacting standards when the situation called for it.

Get this equation backwards and you will wonder why&...

The formula for being an inspirational driver

  • Know your "noble cause." Jobs understood that if teams don’t find their work meaningful, they perceive challenging directives from a leader as arbitrary demands rather than a call to sacrifice for a higher purpose.
  • Tell your story early and often. If you can’t weave your ideas into a clear, compelling story, those ideas remain abstract words likely to be forgotten.
  • Push, but within boundaries. Make sure you have a clear end point and time line in mind before you go into "push" mode. Intense work with no clear end in sight is demoralizing.

7 Laws of Success inspired from Steve Jobs

  • Follow your passions.  Without it, any rational person would give up.
  • Find your noble cause. For Jobs, making computers accessible to the average person wasn't just ...

Steve Jobs' presentation style

  • A "Tweet-friendly headline" that summarises the product you're presenting: e.g.: "iPod: One thousand songs in your pocket."
  • Showing your passion: He acte...

Tweet-friendly headlines

Steve Jobs's intro sentences were so great because they clearly outlined what the product did while creating intrigue.

Rather than rambling on, he used them to perfectly convey his message as compactly as possible.

Examples of one sentence summaries of the product he was presenting: "Mac Book Air: the world's thinnest notebook", and "iPod: One thousand songs in your pocket."

Tailor to the audience

Whether you're networking or presenting, it's important to realize that it should never be a one-sided conversation.

Your audience is in the room for a particular reason. It's critical to understand why they're listening to you so you can tune your presentation in a manner that makes them more receptive listeners,