Learn more about personaldevelopment with this collection
Identifying the skills needed for the future
Developing a growth mindset
Creating a culture of continuous learning
Goal(s): What are you trying to achieve.
Horizon: What's the time frame for success.
Investment: How much time and/or money will you need to put in.
ROI: Look at how the level of effort compares to the perceived level of impact.
Capabilities: What skills or technology do you need.
The best approach is often a strategic blend of two archetypes tailored to your concept or need.
Focus on a signature achievement, recognizable expertise, or persona - and then market the heck out of it for years.
Create something you're known for and that can be consumed by or engaged with others.
There’s usually a creative idea or handle, and commonly appears as video or audio content.
Curation: curate a community that people want to be a part of.
Pros: Great to build your network, gratifying for ego, plus revenue potential
Cons: Requires a hook, time intensive; potentially $$ investment
Advertising people know the power of the marketing stunt, a PR-worthy activity that captures the spirit of what your brand is all about or puts an exclamation point on the promise you want to make.
This is right out of an ad agency playbook but applied to individuals: Do what others haven’t. Be the first. Or the biggest Y.
Examples: Scott Monty's Weekly Newsletter Timeless & Timely, Tim Denning's Timeless Leadership, Ann Handley's Total Annarchy
Don’t go it alone. Instead, team up with folks who are complementary and collaborative. It could also be an individual, a trio, or a village that works together. It can be more fun than going solo. It’s also far more rare.
Examples: The Holderness Family’s Wordle videos, Unf_nish_d Biz, The Fearless Brands community, Rising
Consider the following: Distribution, Website, Editing, Mailing list/CRM, Social, Music, and eCommerce
Here is a typical ecosystem of platforms to enable self-promotion:
Distribution: Anchor, owned by Spotify. It has some basic editing and sound effect features and is free to use with some basic analytics.
Website: A podsite service called Podpage.
Editing: Descript, a transcription tool, to record and edit WYSWIG each episode.
Mailing list/CRM: Mailchimp
Links: A paid version of Linktr.ee
Social: No surprise, Instagram is the biggest driver
Music: Distribution to Spotify, Apple Music, Soundcloud, Amazon Music etc. can be done through Distrokid.
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