Ideas from books, articles & podcasts.
Goal(s): What are you trying to achieve.
Horizon: What's the time frame for success.
Investment: How much time and/or money will you need to put in.
ROI: Look at how the level of effort compares to the perceived...
Focus on a signature achievement, recognizable expertise, or persona - and then market the heck out of it for years.
Create something you're known for and that can be consumed by or engaged with others.
There’s usually a creative idea or handle, and commonly appears as video or audio content.
Curation: curate a community that people want to be a part of.
Advertising people know the power of the marketing stunt, a PR-worthy activity that captures the spirit of what your brand is all about or puts an exclamation point on the promise you want to make.
This is right out of an ad agency playbook but applied to individuals: Do what others ha...
Examples: Scott Monty's Weekly Newsletter Timeless & Timel...
Don’t go it alone. Instead, team up with folks who are complementary and collaborative. It could also be an individual, a trio, or a village that works together. It can be more fun than going solo. It’s also far more rare.
Examples: The Holderness Family’s Wordle videos, Unf_nish_d Biz,...
Consider the following: Distribution, Website, Editing, Mailing list...
Here is a typical ecosystem of platforms to enable self-promotion:
Distribution: Anchor, owned by Spotify. It has some basic editing and sound effect features and is free to use with some basic analytics.
Website: A podsite service called Podpage.
created 2 ideas
created 2 ideas
❤️ Brainstash Inc.