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The Power of Incentives: Inside the Hidden Forces That Shape Behavior

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The Psychology Of Behavior

In trying to change a behavior, reason will take you only so far, incentives must be taken into account as well. 

In psychology, operant conditioning is a type of learning in which the strength of a behavior is modified by its consequences, such as reward or punishment. This is th...

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Continuous Versus Intermittent Reinforcement

Studies on reinforcement revealed that the best way for us to learn complex behaviors is via continuous reinforcement, in which the desired behavior is rewarded every time it’s performed. Consistency and timing are the keys.

Nonetheless, some argue that intermittent reinforcement ...

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  • Rewarding the behavior immediately may take time away from the behavior’s continuation.
  • It’s cheaper not to reward every instance of a desired behavior.
  • By making the rewards unpredictable, you trigger excitement and thus get an increase in response witho...

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Scheduling the rewards on intermittent reinforcement can be used on various schedules, each with its own degree of effectiveness and situations to which it can be appropriately applied. Some of the schedules are:

  • Fixed-ratio: used to reward based on the amount of work don...

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  • It’s behavior suppressing powers usually disappears when the threat of punishment is removed.
  • It often triggers a fight-or-flight response and renders us aggressive if escape is not an option.
  • It inhibits the ability to learn new and better responses, oft...

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Motivational Alternatives To Punishment

  • Stopping rewards to an undesirable behavior while rewarding desirable behaviors.
  • Positively reinforcing a less preferred activity with a more preferred activities.
  • Giving a prompt, a stimulus that encourages the desired behavior. Then reinforcing any app...

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