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We have a tendency to want to work with friends, but it turns out that this inhibits creativity. We need new people in the team as well.
It is unlikely that a team that has worked together for a long time will come up with something really original.
So add some diversity. If you want your team to be agile and innovative then do not recruit new players who will ‘fit in’; choose people who will challenge the group’s thinking.
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During the 1920s most of the musicals developed by great names like Cole Porter, Richard Rodgers, Lorenz Hart and Oscar Hammerstein were flops. The problem was that these artists got into the habit of collaborating only with friends. The repeat relationships stifled creativity.
The problem according was that these artists got into the habit of collaborating only with friends. The repeat relationships stifled creativity.
The most successful teams had an intermediate level of social intimacy – some old friends and some newcomers. ‘They were comfortable with each other, but not too comfortable.’
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Liked the insight that teams must not be perfectly 'coherent'. It is better to have very different people working together so they can challenge how things are done. Less pressure to fit in.
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