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This book is organized around these six principles also referred to as weapons of influence
1. Consistency
2. Reciprocation
3. Social Proof
4. Authority
5. Liking
6. Scarcity
32
714 reads
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
34
541 reads
Influencing is a difficult and intelligent art. While the book gives ample examples and techniques to learn how to influence, it also depicts the subtle awareness about the 'intent' behind the act of influence. It is a great intellectual read.
26
475 reads
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CURATOR'S NOTE
Read this book on Influence and learned a new perspective. Sharing ideas that resonated with me.
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Curious about different takes? Check out our Influence, New and Expanded Summary book page to explore multiple unique summaries written by Deepstash users.
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