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This book is organized around these six principles also referred to as weapons of influence
3. Social Proof
Everything should be made as simple as possible, but not simpler - Albert Einstein
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
Often something expensive is treated as good as per the customer's buying behavior
Influencing is a difficult and intelligent art. While the book gives ample examples and techniques to learn how to influence, it also depicts the subtle awareness about the 'intent' behind the act of influence. It is a great intellectual read.
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