Influence, New and Expanded - Deepstash
Influence, New and Expanded

Influence, New and Expanded

Robert B. Cialdini, PhD


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What resonated with me   (Idea 1)

What resonated with me (Idea 1)

This book is organized around these six principles also referred to as weapons of influence

1. Consistency

2. Reciprocation 

3. Social Proof

4. Authority

5. Liking 

6. Scarcity 


579 reads

Idea 2

Idea 2

Everything should be made as simple as possible, but not simpler - Albert Einstein


438 reads

Idea 3

Idea 3

A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.


410 reads

Idea 4

Idea 4

Often something expensive is treated as good as per the customer's buying behavior


421 reads

My perspective after reading the book

My perspective after reading the book

Influencing is a difficult and intelligent art. While the book gives ample examples and techniques to learn how to influence, it also depicts the subtle awareness about the 'intent' behind the act of influence. It is a great intellectual read.


343 reads



Keep the curiosity alive!

Read this book on Influence and learned a new perspective. Sharing ideas that resonated with me.


Influence, New and Expanded

Influence, New and Expanded

Robert B. Cialdini, PhD



Robert B. Cialdini, PhD

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