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What resonated with me (Idea 1)
This book is organized around these six principles also referred to as weapons of influence
1. Consistency
2. Reciprocation
3. Social Proof
4. Authority
5. Liking
6. Scarcity
26
579 reads
Idea 2
Everything should be made as simple as possible, but not simpler - Albert Einstein
22
438 reads
Idea 3
A well-known principle of human behavior says that when we ask someone to do us a favor we will be more successful if we provide a reason. People simply like to have reasons for what they do.
28
410 reads
Idea 4
Often something expensive is treated as good as per the customer's buying behavior
22
421 reads
My perspective after reading the book
Influencing is a difficult and intelligent art. While the book gives ample examples and techniques to learn how to influence, it also depicts the subtle awareness about the 'intent' behind the act of influence. It is a great intellectual read.
21
343 reads
CURATED BY
Read this book on Influence and learned a new perspective. Sharing ideas that resonated with me.
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Influence, New and Expanded
Robert B. Cialdini, PhD
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Robert B. Cialdini, PhD
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