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Successful businesses know their customers, hear them clearly and frequently, deliver often, and measure the impact they're making.
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Businesses are systems that take ideas or requests through various steps to satisfy their customers and reach their goals. Delivering customer value or business value is something you can hear a lot in the business agility domain.
Like clock parts working in tandem, businesses need to ensure collaboration and communication across the whole system to respond changing customer needs in a timely fashion.
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First thing to understand is the reason the business exists. Which will naturally lead to who it serves to, its stakeholders or customers. That is the entry point of that system.
What steps does it take to deliver customer value? The answer will help you flesh out the pipeline that converts ideas or requests into outcomes. This pipeline is called the value stream and the outcomes it delivers are called customer value or business value.
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To measure a system's performance, you need to have transparency over it. If you have mapped your value stream, there are lots of different tools to manage and track work across that stream within organisations.
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Delivering fast is not enough if you're delivering crap. There are qualitative and quantitative ways of prioritising such as MoSCoW, now / next / later, RICE (reach, impact, confidence, effort), Cost of Delay etc.
Well-picked priorities help businesses please their customers.
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IDEAS CURATED BY
Lifelong learner, professional coach and business agility expert. Passionate about psychology, neuroscience, business, process optimisation.
CURATOR'S NOTE
Organisations are often missing the crux of business agility and implementing the fluff of Agile just to jump on the bandwagon.
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