We don’t have complete control of our decision-making because we take mental shortcuts, using inbuilt biases which are supposed to improve the efficiency of our choices and actions.
We often use these shortcuts when deciding what to eat. For instance, we might decide that a food is healthy because it’s labeled as natural, organic, ‘low-fat’ or ‘low-calorie, when in fact these terms can be deliberately misleading.
It’s when people overestimate the healthiness of a food item because of unwarranted correlations. Research indicates that this effect causes people to consume larger portions and may even be a cause of obesity.
A study comparing the two restaurants found that those who ate at Subway underestimated the calories in their meals more than those who ate at McDonald's.
Because Subway sandwiches are considered healthier, people are more likely to add a cookie and a soda. While people who eat at McDonald's are not under the health-halo so they’re less likely to order sides with a Big Mac.
Research indicates that people don’t check the labels and assume that products marketed as healthy contain fewer calories than standard items. They see the “healthy” items as representing the less guilty option and so eat more of them.
It is difficult for consumers to differentiate and make healthy choices between products when there is a wide variation in serving sizes and nutritional values. So, increasing the amount of information will not help.
The best way to tackle it is for writers, companies and consumers to ensure that people can understand the context and the information already existing on their labels.
Chips are not the most nutritious option for snack time, but baked versions usually contain less fat than traditional varieties. But, this drop in fat can be offset with increased sodium and sugar.
Bake your own veggie chips at home.