The common email greeting is often an empty, yet necessary, formality. And these generic, surface-level greetings have probably harmed our relationships in some instances.
Rather than to mention the context in which we&#39;re all living, we should learn to be honest about what we&#39;re going through. Showing some vulnerability can deepen the connections with the people in our life.

The generic email greeting

It can be difficult to know how to approach writing to a colleague now, especially when you want to find a balance between being vulnerable and professional.
Acknowledging what a co-worker is going through can make them feel really cared about. However, don&#39;t feel obligated to include such a personal note in every email. Generally, it is better to save personal information for a phone call or video chat.

Emails: Mind the details

Research shows that people will read more into your email and find your email more negative if they don&#39;t know you well.
Before sending your next email, give it an emotional proofread. Put yourself in the receiver&#39;s shoes, and try to imagine what you would feel if you received this email. Don&#39;t overthink your greetings and signoffs, either. A kind, real, and straightforward check-in could be enough.

An emotional proofread

Just wanted to check in!<figure><picture><source media="(max-width: 599px) and (min-device-pixel-ratio: 3),(max-width: 599px) and (-webkit-min-device-pixel-ratio: 3),(max-width: 599px) and (min-resolution: 3dppx),(max-width: 599px) and (min-resolution: 288dpi)" srcset="https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-mobileMasterAt3x-v3.jpg?quality=75&amp;auto=webp&amp;disable=upscale&amp;width=600"><source media="(max-width: 599px) and (min-device-pixel-ratio: 2),(max-width: 599px) and (-webkit-min-device-pixel-ratio: 2),(max-width: 599px) and (min-resolution: 2dppx),(max-width: 599px) and (min-resolution: 192dpi)" srcset="https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-mobileMasterAt3x-v3.jpg?quality=75&amp;auto=webp&amp;disable=upscale&amp;width=1200"><source media="(max-width: 599px) and (min-device-pixel-ratio: 1),(max-width: 599px) and (-webkit-min-device-pixel-ratio: 1),(max-width: 599px) and (min-resolution: 1dppx),(max-width: 599px) and (min-resolution: 96dpi)" srcset="https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-mobileMasterAt3x-v3.jpg?quality=75&amp;auto=webp&amp;disable=upscale&amp;width=1800"><img src="https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-articleLarge-v3.jpg?quality=75&amp;auto=webp&amp;disable=upscale" srcset="https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-articleLarge-v3.jpg?quality=90&amp;auto=webp 600w, https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-jumbo-v3.jpg?quality=90&amp;auto=webp 1024w, https://static01.nyt.com/images/2020/08/14/smarter-living/00sl-tonedeaf-emails/00sl-tonedeaf-emails-superJumbo-v3.jpg?quality=90&amp;auto=webp 2048w" width="600" height="400"></picture><figcaption dir="auto">Credit...
Sophi Miyoko Gullbrants</figcaption></figure><img alt="Tim Herrera" title="Tim Herrera" src="https://static01.nyt.com/images/2018/12/07/multimedia/author-tim-herrera/author-tim-herrera-thumbLarge.png" width="50" height="50"><UL><LI><div><time datetime="2020-08-19T22:00:08-04:00" dir="ltr">Published Aug. 19, 2020</time></div><div><time datetime="2020-08-24T09:27:12-04:00" dir="ltr">Updated Aug. 24, 2020</time></div></LI></UL>How many times have you seen that line in an email this year and thought, “Well, no, this email does not find me well — I’m terrible, thanks.”None of us are well! There’s still a deadly virus raging across the country, more than <a href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html" title="" dir="ltr">1,000 people</a> are dying every day, millions of people have lost their jobs, unemployment benefits are precarious, it’s still impossible to predict what the economy will do or when it will do it, we don’t really have social lives, culture is mostly still on pause, we don’t know when a vaccine will come … things are bleak! And pretending otherwise in an email isn’t helping.And yet: Emails, those daily incursions no one likes but no one can avoid, are still a core part of our personal and professional lives. They must still be written and read, whatever is happening around us.So how do we write them without sounding tone deaf or misguidedly optimistic?“It’s so hard, and it has evolved,” said Liz Fosslien, an author of “<a href="https://www.lizandmollie.com/book" title="" rel="noopener noreferrer" dir="ltr">No Hard Feelings</a>,” which examines how emotions affect our work lives.Advertisement“When the pandemic first hit, it felt so crazy, because there were deadlines that still needed to be met, so you were emailing people,” Ms. Fosslien said, “like, ‘Hello, hope everything is OK given that the world is crumbling to pieces. Do you have that paper I needed?’”<h2>What’s in a greeting, anyway?</h2>The email greeting, no one’s favorite thing to write even in the Before Times, has been exposed by the pandemic for its stodgy emptiness; a hollow, yet necessary, formality. But now we’re forced to consider what we’re actually saying when we’re really not saying much. Poking fun at those old greetings — “Hope you’ve been well!” “Just wanted to check in!” “Good to be in touch!” — has become its own form of coping as we reach for any bit of levity in such grim times, experts said.<UL><LI>Journalism for every part of life.</LI></UL>“What this experience has shown me is that we have leaned on the generic, surface-level greetings for too long,” said <a href="https://www.elaineswann.com/" title="" rel="noopener noreferrer" dir="ltr">Elaine Swann</a>, a lifestyle and etiquette expert. “That has probably, in some instances, harmed our relationships and our dealings with people. So I think one of the things we can learn from this moment is to have transparency and to share your personal truth, or to dig a little deeper and acknowledge that things are not going well.”On Twitter last week, I asked how people had adapted their <a href="https://twitter.com/TimHerrera/status/1293570899073994752" title="" rel="noopener noreferrer" dir="ltr">email greetings</a> and signoffs to the current state of things. The responses generally broke down into a few categories: genuine empathy, maximum inoffensiveness or gallows humor. (And, just to be clear: With one exception, none of the joke responses below have actually been used, I confirmed with each person. As I said, any bit of levity!)“something like ‘hope you’re well under the circumstances,’” <a href="https://twitter.com/heoj/status/1293574228306997248" title="" rel="noopener noreferrer" dir="ltr">one user wrote</a>.“I start with ‘Hope you are well …’ and end everything with ‘stay safe!’ Not exciting, but I mean it!” my colleague <a href="https://www.nytimes.com/by/tara-parker-pope" title="" dir="ltr">Tara Parker-Pope</a> <a href="https://twitter.com/taraparkerpope/status/1293586650854031362" title="" rel="noopener noreferrer" dir="ltr">wrote</a>.Advertisement“Sorry for the delay, I’ve had my kids with me every moment since march,” <a href="https://twitter.com/LizDuftop/status/1293612055673659392" title="" rel="noopener noreferrer" dir="ltr">another wrote</a>.“Forever screaming externally into the dark void that is life now,” <a href="https://twitter.com/EelinHotHotHot/status/1293575690575544320" title="" rel="noopener noreferrer" dir="ltr">another wrote</a>.“Best wishes for the end times,” <a href="https://twitter.com/lizweil/status/1293580411197485057" title="" rel="noopener noreferrer" dir="ltr">another wrote</a>. (This person has actually used <a href="https://twitter.com/lizweil/status/1293651017137975296" title="" rel="noopener noreferrer" dir="ltr">this signoff</a>.)The <a href="https://twitter.com/BrianJMoylan/status/1293571187587649536" title="" rel="noopener noreferrer" dir="ltr">most macabre</a>: “Don’t die. Love Brian. Sent From a Ventilator.”And my <a href="https://twitter.com/jessicahische/status/1293593562114711553" title="" rel="noopener noreferrer" dir="ltr">personal favorite</a>: “Hi Jessica, I hope this email finds you well in what is surely a record-breaking year of international misery …”That it is.<h2>Respect, honesty, consideration</h2>Jokes aside, what is truly appropriate for right now? How can we write an email and be casual without seeming inauthentic, or be personal without seeming smarmy? Should we try out a little humor, even though, for so many people, there is no humor to be found right now? According to Ms. Fosslien, a lot of that depends on your recipient.“People in different countries, let alone in different states, they’re facing different realities,” she said, pointing out, for example, the situation in New Zealand as opposed to the one in the United States. “If you’re emailing someone there, it doesn’t make sense to say, ‘Hope you’re staying inside.’”Ms. Swann suggested we try observing what she calls the three core standards of proper etiquette and protocol: respect, honesty and consideration.<figure><img alt="AT HOME TEST" src="https://static01.nyt.com/images/2020/08/04/smarter-living/flower-test-byline/flower-test-byline-jumbo-v5.jpg?quality=75&amp;auto=webp&amp;disable=upscale" width="64" height="64"></figure><div>How can we help you lead a better, more fulfilling life at home during the pandemic?</div><div>Ask us a question or tell us what’s on your mind.</div><div><button type="button">Log in to ask your question</button></div>“People are really being impacted by everything from Covid to the civil unrest we’re experiencing,” she said. “So we cannot just go about business as usual. We have to show our human side.”Advertisement[Like what you’re reading? <a href="https://www.nytimes.com/newsletters/smarter-living?module=inline" title="" dir="ltr">Sign up here</a> for the Smarter Living newsletter to get stories like this (and much more!) delivered straight to your inbox every Monday morning.]Ms. Swann recommends that, rather than try to glaze over the context in which we’re all living and the struggles that come with it, we should lean in to being honest about what we’re going through. That vulnerability, she said, serves many purposes: It can deepen the connections with the people in your life; it can help your co-workers better understand problems you might be dealing with; and it can help us all buck the “just push through it” attitude that some workplaces have accepted as normal.“A lot of times, people push through their pain,” she said. “So rather than looking at our colleague and giving them the side-eye because they didn’t finish whatever they were supposed to finish, now we know maybe it’s mom or dad dealing with illness.”<h2>Mind the details</h2>Easy as it is to poke fun at our old email habits, it can be difficult to know how to approach writing a colleague now, especially when it comes to finding the balance between being vulnerable and professional.There isn’t a one-size-fits-all solution, but a little bit can go a long way, experts said.For example: On top of living through a pandemic, Ms. Fosslien and her fiancé have been taking care of his father, who has cancer, since earlier this year, and their responsibilities have increased since the pandemic hit. A co-worker who knew of the situation emailed Ms. Fosslien, and included a sentence or two to acknowledge Ms. Fosslien’s difficult situation. Nothing too over-the-top, she said, but a tiny grace note.“Acknowledging that little piece, because we had talked about it, made it feel really personal,” Ms. Fosslien said. “That actually made me feel really cared about, like she had clearly put thought into that opening.”That said, don’t feel obligated to include such a personal note in every email. Save them for people you’re in closer relationships with, and, generally, don’t ask about those details in an email, Ms. Fosslien recommends. Save it for a phone call or a video chat.Advertisement<h2>Be comfortable, within reason</h2>Before sending your next email, give it what Ms. Fosslien calls an “emotional proofread.”“There’s a lot of research that shows that people will read into your email a lot more, and they will perceive your email as more negative than it is if they don’t know you well,” she said. “You have to a little bit assume the worst-case scenario. What if you email someone a joking open, and they just had a loved one die of the virus,” she said. “It’s not out of the world of possibility.”To do an emotional proofread of your email, put yourself in the receiver’s shoes, and try to imagine what you would feel if you got this email. Consider what you know about this person, your relationship with them and what they might be going through. A quick gut-check before you hit send could save the receiver from unintended anguish.Don’t overthink your greetings and signoffs, either. A kind, genuine and straightforward check-in at the beginning of an email may be all you need, Ms. Swann said.“I call it exactly what it is,” she said of her own email greetings. “I start my emails saying, ‘I hope you and your family are safe and well.’” But above all, Ms. Swann said, allow yourself to be a person who is struggling, because we all can understand that.“We cannot be so stoic and corporate-like,” she said, “to where we forget to be humans.”Thanks for reading my story, and I hope you’re as well as you can be in these trying times.Yours,Tim Herrera<h3>Tip of the Week</h3>This week, I’ve invited Kara Cutruzzula, who writes the work and creativity newsletter <a href="https://mailchi.mp/9483d85f89ce/brassringdaily" title="" rel="noopener noreferrer" dir="ltr">Brass Ring Daily</a> and is the author of the motivational journal “<a href="https://www.amazon.com/Do-Yourself-Guided-Journal-Motivational/dp/1419743465" title="" rel="noopener noreferrer" dir="ltr">Do It For Yourself</a>,” to give us a trick for starting a new morning routine.<a href="https://www.nytimes.com/2019/06/05/style/self-care/waking-up-at-4-am.html" title="" dir="ltr">Some C.E.O.s</a> allegedly start their day at 4 a.m., but during lockdown I found myself sleeping later and later. Some days my morning oatmeal didn’t make an appearance until noon. The lack of routine made the days fly, and not in a good way. So in April, I texted my younger brother Eric and said I needed to get out of this pattern. We created a plan: the 10:11 Club.Every weekday for the past four months, we’ve chosen one task, declared it in a text message before 10:11 a.m. and worked on it until noon. That’s it. And it’s magic.The 10:11 Club is a beautiful Frankenstein of productivity advice. You have an accountability partner, a deep work session and an ending time. And for people who are working from home, unemployed or furloughed, it mimics the “get up and go” feeling of properly starting the day.Our text chain expanded and now a handful of friends share their tasks and get to work every morning. They’ve constructed apartment podcast booths, researched story ideas, worked out, written TV pilots and revised artistic statements. We give each other hope.You can start a solo club and declare the task on a Post-it note, rope in a friend or shout about your 10:11 task on social media. Try to focus on a goal that’s important but not necessarily urgent. Time-sensitive tasks always eventually get done. You file your taxes, respond to your boss’s email or finish your presentation. It’s the knottier, evergreen tasks that hang over your head. These same tasks can also accelerate your career or creative life from, well, 10 to 11. All it takes is a little chunk of time every day. Join the 10:11 Club.Advertisement

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<ul><li><div><time datetime="2020-08-19T22:00:08-04:00" dir="ltr">Published Aug. 19, 2020 </time> </div><div><time datetime="2020-08-24T09:27:12-04:00" dir="ltr">Updated Aug. 24, 2020 </time> </div> </li> </ul>

How many times have you seen that line in an email this year and thought, “Well, no, this email does not find me well — I’m terrible, thanks.”

None of us are well! There’s still a deadly virus raging across the country, more than <a dir="ltr" href="https://www.nytimes.com/interactive/2020/us/coronavirus-us-cases.html" title="">1,000 people </a>are dying every day, millions of people have lost their jobs, unemployment benefits are precarious, it’s still impossible to predict what the economy will do or when it will do it, we don’t really have social lives, culture is mostly still on pause, we don’t know when a vaccine will come … things are bleak! And pretending otherwise in an email isn’t helping.

And yet: Emails, those daily incursions no one likes but no one can avoid, are still a core part of our personal and professional lives. They must still be written and read, whatever is happening around us.

So how do we write them without sounding tone deaf or misguidedly optimistic?

“It’s so hard, and it has evolved,” said Liz Fosslien, an author of “<a dir="ltr" href="https://www.lizandmollie.com/book" rel="noopener noreferrer" title="">No Hard Feelings </a>,” which examines how emotions affect our work lives.

“When the pandemic first hit, it felt so crazy, because there were deadlines that still needed to be met, so you were emailing people,” Ms. Fosslien said, “like, ‘Hello, hope everything is OK given that the world is crumbling to pieces. Do you have that paper I needed?’”

The email greeting, no one’s favorite thing to write even in the Before Times, has been exposed by the pandemic for its stodgy emptiness; a hollow, yet necessary, formality. But now we’re forced to consider what we’re actually saying when we’re really not saying much. Poking fun at those old greetings — “Hope you’ve been well!” “Just wanted to check in!” “Good to be in touch!” — has become its own form of coping as we reach for any bit of levity in such grim times, experts said.

<ul><li>Journalism for every part of life. </li> </ul>

“What this experience has shown me is that we have leaned on the generic, surface-level greetings for too long,” said <a dir="ltr" href="https://www.elaineswann.com/" rel="noopener noreferrer" title="">Elaine Swann </a>, a lifestyle and etiquette expert. “That has probably, in some instances, harmed our relationships and our dealings with people. So I think one of the things we can learn from this moment is to have transparency and to share your personal truth, or to dig a little deeper and acknowledge that things are not going well.”

On Twitter last week, I asked how people had adapted their <a dir="ltr" href="https://twitter.com/TimHerrera/status/1293570899073994752" rel="noopener noreferrer" title="">email greetings </a>and signoffs to the current state of things. The responses generally broke down into a few categories: genuine empathy, maximum inoffensiveness or gallows humor. (And, just to be clear: With one exception, none of the joke responses below have actually been used, I confirmed with each person. As I said, any bit of levity!)

“something like ‘hope you’re well under the circumstances,’” <a dir="ltr" href="https://twitter.com/heoj/status/1293574228306997248" rel="noopener noreferrer" title="">one user wrote </a>.

“I start with ‘Hope you are well …’ and end everything with ‘stay safe!’ Not exciting, but I mean it!” my colleague <a dir="ltr" href="https://www.nytimes.com/by/tara-parker-pope" title="">Tara Parker-Pope </a><a dir="ltr" href="https://twitter.com/taraparkerpope/status/1293586650854031362" rel="noopener noreferrer" title="">wrote </a>.

“Sorry for the delay, I’ve had my kids with me every moment since march,” <a dir="ltr" href="https://twitter.com/LizDuftop/status/1293612055673659392" rel="noopener noreferrer" title="">another wrote </a>.

“Forever screaming externally into the dark void that is life now,” <a dir="ltr" href="https://twitter.com/EelinHotHotHot/status/1293575690575544320" rel="noopener noreferrer" title="">another wrote </a>.

“Best wishes for the end times,” <a dir="ltr" href="https://twitter.com/lizweil/status/1293580411197485057" rel="noopener noreferrer" title="">another wrote </a>. (This person has actually used <a dir="ltr" href="https://twitter.com/lizweil/status/1293651017137975296" rel="noopener noreferrer" title="">this signoff </a>.)

The <a dir="ltr" href="https://twitter.com/BrianJMoylan/status/1293571187587649536" rel="noopener noreferrer" title="">most macabre </a>: “Don’t die. Love Brian. Sent From a Ventilator.”

And my <a dir="ltr" href="https://twitter.com/jessicahische/status/1293593562114711553" rel="noopener noreferrer" title="">personal favorite </a>: “Hi Jessica, I hope this email finds you well in what is surely a record-breaking year of international misery …”

Jokes aside, what is truly appropriate for right now? How can we write an email and be casual without seeming inauthentic, or be personal without seeming smarmy? Should we try out a little humor, even though, for so many people, there is no humor to be found right now? According to Ms. Fosslien, a lot of that depends on your recipient.

“People in different countries, let alone in different states, they’re facing different realities,” she said, pointing out, for example, the situation in New Zealand as opposed to the one in the United States. “If you’re emailing someone there, it doesn’t make sense to say, ‘Hope you’re staying inside.’”

Ms. Swann suggested we try observing what she calls the three core standards of proper etiquette and protocol: respect, honesty and consideration.

Ask us a question or tell us what’s on your mind.

“People are really being impacted by everything from Covid to the civil unrest we’re experiencing,” she said. “So we cannot just go about business as usual. We have to show our human side.”

[Like what you’re reading? <a dir="ltr" href="https://www.nytimes.com/newsletters/smarter-living?module=inline" title="">Sign up here </a>for the Smarter Living newsletter to get stories like this (and much more!) delivered straight to your inbox every Monday morning.]

Ms. Swann recommends that, rather than try to glaze over the context in which we’re all living and the struggles that come with it, we should lean in to being honest about what we’re going through. That vulnerability, she said, serves many purposes: It can deepen the connections with the people in your life; it can help your co-workers better understand problems you might be dealing with; and it can help us all buck the “just push through it” attitude that some workplaces have accepted as normal.

“A lot of times, people push through their pain,” she said. “So rather than looking at our colleague and giving them the side-eye because they didn’t finish whatever they were supposed to finish, now we know maybe it’s mom or dad dealing with illness.”

Easy as it is to poke fun at our old email habits, it can be difficult to know how to approach writing a colleague now, especially when it comes to finding the balance between being vulnerable and professional.

There isn’t a one-size-fits-all solution, but a little bit can go a long way, experts said.

For example: On top of living through a pandemic, Ms. Fosslien and her fiancé have been taking care of his father, who has cancer, since earlier this year, and their responsibilities have increased since the pandemic hit. A co-worker who knew of the situation emailed Ms. Fosslien, and included a sentence or two to acknowledge Ms. Fosslien’s difficult situation. Nothing too over-the-top, she said, but a tiny grace note.

“Acknowledging that little piece, because we had talked about it, made it feel really personal,” Ms. Fosslien said. “That actually made me feel really cared about, like she had clearly put thought into that opening.”

That said, don’t feel obligated to include such a personal note in every email. Save them for people you’re in closer relationships with, and, generally, don’t ask about those details in an email, Ms. Fosslien recommends. Save it for a phone call or a video chat.

Before sending your next email, give it what Ms. Fosslien calls an “emotional proofread.”

“There’s a lot of research that shows that people will read into your email a lot more, and they will perceive your email as more negative than it is if they don’t know you well,” she said. “You have to a little bit assume the worst-case scenario. What if you email someone a joking open, and they just had a loved one die of the virus,” she said. “It’s not out of the world of possibility.”

To do an emotional proofread of your email, put yourself in the receiver’s shoes, and try to imagine what you would feel if you got this email. Consider what you know about this person, your relationship with them and what they might be going through. A quick gut-check before you hit send could save the receiver from unintended anguish.

Don’t overthink your greetings and signoffs, either. A kind, genuine and straightforward check-in at the beginning of an email may be all you need, Ms. Swann said.

“I call it exactly what it is,” she said of her own email greetings. “I start my emails saying, ‘I hope you and your family are safe and well.’” But above all, Ms. Swann said, allow yourself to be a person who is struggling, because we all can understand that.

“We cannot be so stoic and corporate-like,” she said, “to where we forget to be humans.”

Thanks for reading my story, and I hope you’re as well as you can be in these trying times.

This week, I’ve invited Kara Cutruzzula, who writes the work and creativity newsletter <a dir="ltr" href="https://mailchi.mp/9483d85f89ce/brassringdaily" rel="noopener noreferrer" title="">Brass Ring Daily </a>and is the author of the motivational journal “ <a dir="ltr" href="https://www.amazon.com/Do-Yourself-Guided-Journal-Motivational/dp/1419743465" rel="noopener noreferrer" title="">Do It For Yourself </a>,” to give us a trick for starting a new morning routine.

<a dir="ltr" href="https://www.nytimes.com/2019/06/05/style/self-care/waking-up-at-4-am.html" title="">Some C.E.O.s </a>allegedly start their day at 4 a.m., but during lockdown I found myself sleeping later and later. Some days my morning oatmeal didn’t make an appearance until noon. The lack of routine made the days fly, and not in a good way. So in April, I texted my younger brother Eric and said I needed to get out of this pattern. We created a plan: the 10:11 Club.

Every weekday for the past four months, we’ve chosen one task, declared it in a text message before 10:11 a.m. and worked on it until noon. That’s it. And it’s magic.

The 10:11 Club is a beautiful Frankenstein of productivity advice. You have an accountability partner, a deep work session and an ending time. And for people who are working from home, unemployed or furloughed, it mimics the “get up and go” feeling of properly starting the day.

Our text chain expanded and now a handful of friends share their tasks and get to work every morning. They’ve constructed apartment podcast booths, researched story ideas, worked out, written TV pilots and revised artistic statements. We give each other hope.

You can start a solo club and declare the task on a Post-it note, rope in a friend or shout about your 10:11 task on social media. Try to focus on a goal that’s important but not necessarily urgent. Time-sensitive tasks always eventually get done. You file your taxes, respond to your boss’s email or finish your presentation. It’s the knottier, evergreen tasks that hang over your head. These same tasks can also accelerate your career or creative life from, well, 10 to 11. All it takes is a little chunk of time every day. Join the 10:11 Club.

I Hope This Email Finds You Well

The generic email greeting

Emails: Mind the details

An emotional proofread

Lila H.'s ideas are part of this journey:

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