Why the ‘paradox mindset’ is the key to success

Studies have shown that "paradoxical cognition" can help average thinkers to solve everyday problems.

Researchers demonstrated that people that have to reflect on apparently paradoxical goals, such as minimizing costs and maximizing innovation, are more creative than those who only consider one goal or the other.

• A study found that employees with a paradox mindset were better able to cope with "resource scarcity" at work. They found the challenge of limited resources inspiring and created better solutions to the problems within their role.
• Leaders may find it important to note that managers with a paradox mindset influence the innovation of the whole team. Companies that embrace paradoxical strategies tend to outperform their competitors.

We can note any paradoxes we encounter and then make a point of contemplating them before we try to solve it.

Your own job may already contain contradictory goals that could inspire paradoxical cognition. Previously, you may have assumed that you need to abandon one of the goals, but now you might spend more time considering the ways you can pursue them both, simultaneously.