"When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps".
Goals need to be specific, challenging yet attainable, have deadlines, and have a more learning orientation than being performance-oriented.
When goals are used to evaluate performance with regular feedback on the progress, they have a bigger chance of reaching desired results.
Basically, goals must be SMART to be truly effective - Specific, Measurable, Achievable, Realistic, and Time-based.
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