Zero to One - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

published 12 ideas

Zero to One

Zero to One

by Peter Thiel

Create the future

The future is a time when the world looks fundamentally different from today.

We need two types of progress to create the future:

  1. Horizontal progress/Globalization (from 1 to n) - Copying things that work somewhere and making them available everywhere.

42

STASHED IN:

371

Peter thiel

A startup is the largest group of people you can convince of a plan to build a different future.

34

STASHED IN:

329

Aim to build a monopoly

Aim to build a company that is so different and ahead of the others that it's not even competing.

A monopoly enables you to:

  • Allocate more resources towards innovation and long-term plans.
  • Stop focusing on generating revenue to survive.

29

STASHED IN:

344

Competition is for losers

Competition narrows your focus on beating the other companies. While this makes you good at that which you are competing on, it doesn't guarantee success.

You risk losing sight of the big picture and of what is important for future growth, if you keep relat...

25

STASHED IN:

345

Future value

The value of a business today is the sum of all the money it will make in the future. Great businesses have the ability to generate significant cash flows in the future.

This explains why promising tech companies have such high valuations. Most of that value will come 10 to...

18

STASHED IN:

323

Proprietary technology

Proprietary technology is a great advantage on which you can build a monopoly business because it makes it difficult for other companies to replicate your product.

However, for proprietary technology to offer an advantage, it needs to be 10x better than existing sol...

16

STASHED IN:

320

Start with a niche market

Startups should start with a very small market because it's easier to dominate than a large one. Once you dominate it, scale up and move into adjacent broader markets.

The perfect target market for a startup is a small group of particular people that are served by f...

20

STASHED IN:

347

Get the right co-founder

Choosing a co-founder is a crucial decision at the start of every company - one that's very hard to correct. You should team up with someone that has complementary skills and with whom you share a prehistory.

A great founding team is critical for th...

15

STASHED IN:

310

Cash vs. Equity

You need to get the right balance between cash and equity when rewarding employees:

  • Cash is about compensating people for the job they are doing today.
  • Equity orients people toward increasing the company's value in the future.

H...

14

STASHED IN:

313

Peter thiel

No company has a culture; every company is a culture. A startup is a team of people on a mission, and a good culture is just what that looks like on the inside.

17

STASHED IN:

302

Do your own recruiting

  • Attract people by explaining why your mission is compelling and why your company is a unique match for them.
  • Select only people that match your criteria and can be involved full-time.
  • Build a team of skilled people that can w...

16

STASHED IN:

319

Seven questions every business must answer

  1. Technology - Can you create a breakthrough technology instead of incremental improvements?
  2. Timing - Is now the right time to start your particular business?
  3. Monopoly - Are you starting with a big share of a small market?
  4. ...

23

STASHED IN:

355

0 Comments

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

'Zero to One' is one of my all-time favorite books. Peter Thiel discusses how successful companies are built around a strong foundation, secrets, and monopolies. This book is for aspiring entrepreneurs and investors who want to build a valuable business that creates new things, rather than develop on existing ideas.

7 IDEAS

2 Comments