How to Script Videos for Social Media in 5 Steps : Social Media Examiner
Curated from: socialmediaexaminer.com
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1. Start with a hook
There’s a metric in social media called the drop-off rate. This is when people tend to stop watching your video.
If people on average only watch the first 10-15 seconds of your video, that simply means you need to put your best content right at the beginning.
Example: The video starts with the headline, “This revolutionary device lets you play the guitar in seconds.”
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2. Offer your most shareable information
Immediately following your hook, place the most shareable piece of information in your video. Whether it’s a story about an event that took place or a tip or trick, this is a case where you don’t want to save the best for last. Instead, it should go on the second slide of your video.
Example: The second shareable piece of information is, “It’s like Guitar Hero for a real guitar.”
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3. Give context in the body of the story
Now you can get into the body of the story. This is where you give historical context to the story you’re telling in your video. Remember, these are short videos (generally only a minute long) so you won’t have a lot of content to expand on here.
Example: “Just put [it] on the guitar, push a button, and strum. You’ll be playing perfect chords immediately. But the goal isn’t to use it forever. It’s a learning system….”
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4. Add an extra layer of value
Next, add an extra layer of value to your video. This could simply be a sentence that shows that you thought a little bit more about the topic you’re covering or puts it in a more historical context.
Example: "I came up with the idea after seeing my daughter struggle to learn...."
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5. Share a CTA
The end of your video is where you share your call to action (CTA). Your CTA won’t necessarily be to ask viewers to share your video. Instead, you may want to have people check out another article or video or go to your website.
Example: Finally, the video ends with the call to action: “You can buy it right now at [website url]”.
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IDEAS CURATED BY
Digital marketing at dentsu. Invested in the symbiosis of marketing, psychology, and design. Photographer at heart.
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