The moral and aesthetic values of people can be pulled in opposite directions. Serial killers like Richard Ramirez and Ted Bundy were infamous but had lots of female fans that sent them letters and attended their court hearings.
However, they were already perceived as attractive despite their crimes and some reprobates behave well with a small number of people. This does not support the aesthetic of moral wickedness but further the fact that beauty is seen as good.
It takes us a while to see a person that we are attracted to for who they may be. This kind of projection is easy to maintain but only up until the event when we become the victim of another's callousness.
Meanwhile, there are people who have this innate desire to be the one to reform the other person, morally, and act as their moral savior. Therefore, badness in this case is in itself not the one that is attractive but the opportunity it presents.
This is also known as the Bonnie and Clyde syndrome where certain people are attracted to those who have committed some sort of outrage.
But, having this technically means that badness in men is attractive to women.
Badness is often correlated with other desirable qualities like self-confidence and independence, but if we see badness through this perspective it's like telling ourselves that we prefer grueling flights because we can endure a ten-hour plane ride but not an hour for a taxi.
Negging means making snide remarks to other people and they always give out negative feedback, more so in men to women.
The mechanism as to how negging works has very little to do with the putative attractiveness of being rude or mean. Neggers is often seen as valuable because they appear insufficiently interested and give out very little compliments.
Thus, we argue that neggers are not desired due to their impertinence but rather are chased for their kindness.
There are many people who have negative reactions towards extreme altruists - these are the people who donate organs to strangers and those who otherwise help others at a very significant cost to themselves.
However, we find extreme altruists unattractive because we feel like we may not be good enough in comparison to them. Therefore, it is an indictment of our own character.
"The presence of a noble nature, generous in its wishes, ardent in its charity, changes the lights for us: we begin to see things again in their larger, quieter masses, and to believe that we too can be seen and judged in the wholeness of our character."
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