We create our model of the world through deletions, distorsions and generalizations. Those create patterns that the LAB (Language and Behavior) model classifies in:

• Motivation traits that indicate what a person needs to get and stay motivated...

The following 6 categories relate to how people trigger their motivation and what language will capture their interest.

• Level (Proactive or Reactive)
• Criteria (open ended)
• Direction (Towards or Away From)

Does the person take the initiative or wait for others?

People in the Proactive category act with little or no consideration; they are motivated by doing. 

Language: do it, jump in, get it done, now.

People in the

What are the words that will elicit a physical and emotional response?

A person's labels for things are important to them. They are hot buttons because they are attached to emotions and memories.

Questions: What do you want in a ...? What is importan...