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Which Of These 4 Presentation Styles Do You Have?

https://www.forbes.com/sites/markmurphy/2016/01/26/which-of-these-4-presentation-styles-do-you-have/#

forbes.com

Which Of These 4 Presentation Styles Do You Have?
We all have our own presentation style, but have you ever thought about how your particular style compares to others? And the strengths and weaknesses of your presentation style? After years of research, my team and I have found there are four primary presentation styles: the Closer, the Data Scientist, the Director and the Storyteller.

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The Data Scientist presentation style

The Data Scientist presentation style

The Data Scientist uses data, analytics, facts, and figures to make his point and persuade the audience. 

Pros: This presentation style delivers data, information and analysis and will almost never be filled with fluff.

Cons: an audience that doesn’t want analytics and searches emotional connection will lose interest quickly.

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The Storyteller presentation style

The Storyteller presentation style

The Storyteller can tap emotions and weave a persuasive narrative.

An audience may not remember every single data point or statistic, but they will remember a great story or emotional connection.

Pros: Focused on making an emotional connection with the audience.

Cons: Not suitable for audiences that just want a factual answer to a simple question.

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The Closer presentation style

The Closer presentation style

The Closer jumps into a presentation, cuts right to the chase, delivers the bottom line and skips all the boring stuff.

It sees the end goal and goes right for it. 

Pros: reduces a presentation to its esssence.

Cons: may be perceived as too harsh or abrupt.

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The Director presentation style

The Director presentation style

The Director likes presentations to have a clear linear flow, with logically structured slide decks and clear transitions across topics and presenters. 

Pros: delivers ordered, logical and structurally sound presentations.

Cons: may not work if the presentation you’ve so carefully prepared is a poor fit for your audience.

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SIMILAR ARTICLES & IDEAS:

You don’t care enough about the audience

Most people think they are the most important player in a presentation. They are wrong. The audience, the listeners, the people watching the presenter are the most important players.

The Words and the Design

The work on the presentation slides should be clear, crisp, concise, with fewer words and more visually striking simple imagery.

Long sentences and tiny words going through the whole slide are not advisable.

Lack of Practice

Invest your time practicing thoughtfully and getting in a zone where you are a natural.

An effortless-looking presentation makes the audience love it, even though you have toiled hard to make it look effortless.

Bill Gates presentation style

  • Catching attention with an interesting statement, to build connection with your audience
  • Using gestures
  • Showing investment in the subject

Cite examples

When you speak about an idea or process to your audience, you know exactly what you're talking about. But the audience doesn't. 

These concepts can be very abstract without concrete examples to illustrate. Give them examples, and you'll keep their attention.

Ask effective questions

When you make a statement to your audience, they're passive. Asking questions gets them involved mentally, making them active.


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A TED Talk is 18 minutes long

A TED Talk is 18 minutes long

TED curator Chris Anderson explains:
The 18-minute length works much like the way Twitter forces people to be disciplined in what they write. By forcing speakers who are u...

Give a TED-style talk that gets a lot of views

  • Arrange your message onto the 9-up format: same size as sticky notes, until you are happy with the flow.
  • Solicit feedback from effective presenters that you trust to give honest, unfiltered feedback on your narrative and slides.
  • Rehearse with a great (honest) communicator that is not afraid to speak up.
  • Articulate each point clearly.
  • Practice with a clock counting up the minutes, to know how much you're over. Then trim it down.
  • Once you're within the timeframe, practice with a clock counting down. Know where you should be at 6, 12 and 18 minutes.
  • Let your coach jot down what you say well and what you don’t.
  • Don’t be camera shy. Practice by videotaping yourself.
  • Do one more full timed rehearsal right before you walk on stage.
  • Pick two natural places you could stop in your talk, then demarcate those as possible endings.