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Creativity, Inc.

Creativity, Inc.

by Ed Catmull, Amy Wallace

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Ed catmull

"Failure isn't a necessary evil. In fact, it isn't evil at all. It is a necessary consequence of doing something new.

What's more important? People, or Ideas?

Is having right people with you a more important aspect, or having the right idea? 

According to Ed Catmull (The President and Co-Founder of Pixar Studios), having right people takes the edge. 

  • If you give a good idea to a mediocre team, they will screw it up. 
  • If you gi...

Risk Taking: Individual or A Team's Effort?

Not being surprised by failure when it happens, the people at Pixar acknowledge it up front. They greet it right at the door. By accepting that mistakes are just part of the deal, they can design their processes t...

ed catmull

“It’s not the manager’s job to prevent risks. It’s the manager’s job to make it safe for others to take them.”

Creativity, an antonym for boredom?

  • There’s one thing you should definitely hand over before you enter your building, and that’s boredom.
  • Let everyone design their own workspace to keep boredom out of your building.
  • Creativity is about embracing that people are different – that’s how it happens in the first pla...

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