Individuals or Teams: Who’s the Better Customer for SaaS Products?
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SaaS companies make disproportionately more money with Team plans:
Individual plans are the definition of a Leaky Bucket, with usual yearly churn rates of 50%. The Individual plan makes sense for enabling sharing and collaboration as soon as you can. But Teams are the ultimate destination.
B2C SaaS is limited to Individuals plans. The ability to offer Team plans is a major advantage of B2B SaaS.
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Life-long learner. Passionate about leadership, entrepreneurship, philosophy, Buddhism & SF. Founder @deepstash.
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