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Consider Genuinity
Clients look for representation that they can resonate with or someone that they feel will be able to connect with them.
When writing your bio, check with your firm if they already have an established template for it but if there's a theme or message that you need to follow, do so; but if not, feel free to share aspects of your life outside of work.
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Express Your Passion
Hiring the best lawyer possible is what prospective clients look for when looking for a legal representative. Keep this thought in mind when writing your bio. In order to express this, you may jot down your motivation for legal work and anything else related to it.
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Talk About Your Successes
Writing about your prior successes will allow people to peek into your strategies and diligence in representing past clients. If you're wondering how to start writing them, here are a few questions that could help:
- What is the percentage of your clients that you have kept out of jail?
- What is the aggregate amount of money you've been able to recover on behalf of your clients?
- What percentage of cases have you won?
If your expertise is on a field where it's easy to show your success, keep the list short - about 3 to 5 recent or historic accomplishments.
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Use Brief Sentences
Your bio as a legal representative must be long enough to give your prospective clients enough information to want to reach out to you - but not so long that they'd be having a snoozefest
If there are a lot of things you want to include in your bio, a solution is to create two versions of it. A short one, to keep on the firm's website; and a long one for the potential clients that want a more thorough understanding of your experience.
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Keep Your Bio Up to Date
The rule of thumb when updating your bio is that it's best to make changes to it every quarter with any new information or accomplishments.
By ensuring that your bio is up to date, you'll be able to gain a tinge of advantage over the competition.
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If you don't measure it, you can't improve it. Working on my own personal gols and objectives.
Morgan E.'s ideas are part of this journey:
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Identifying the skills needed for the future
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