Clients look for representation that they can resonate with or someone that they feel will be able to connect with them.
When writing your bio, check with your firm if they already have an established template for it but if there&#39;s a theme or message that you need to follow, do so; but if not, feel free to share aspects of your life outside of work.

Consider Genuinity

Hiring the best lawyer possible is what prospective clients look for when looking for a legal representative. Keep this thought in mind when writing your bio. In order to express this, you may jot down your motivation for legal work and anything else related to it. <ins>Sharing a heartfelt passage shows that you care about your clients and that will give them something to ponder upon.</ins>

Express Your Passion

Writing about your prior successes will allow people to peek into your strategies and diligence in representing past clients. If you're wondering how to start writing them, here are a few questions that could help:<ul><li dir = "auto">What is the percentage of your clients that you have kept out of jail?</li><li dir = "auto">What is the aggregate amount of money you've been able to recover on behalf of your clients?</li><li dir = "auto">What percentage of cases have you won?</li></ul>If your expertise is on a field where it's easy to show your success, keep the list short - about 3 to 5 recent or historic accomplishments.

Talk About Your Successes

Your bio as a legal representative must be long enough to give your prospective clients enough information to want to reach out to you - but not so long that they'd be having a snoozefest If there are a lot of things you want to include in your bio, a solution is to <ins>create two versions of it</ins>. A short one, to keep on the firm's website; and a long one for the potential clients that want a more thorough understanding of your experience.&nbsp;

Use Brief Sentences

The rule of thumb when updating your bio is that it's best to <ins>make changes to it every quarter</ins> with any new information or accomplishments. By ensuring that your bio is up to date, you'll be able to gain a tinge of advantage over the competition.&nbsp;

Keep Your Bio Up to Date

<time>September 1, 2021, 11:40 am CDT</time><UL><LI>

</script>" dir="ltr"><button dir="ltr">Share</button>
&nbsp;</LI><LI><img alt="Print." src="https://www.abajournal.com/images/icons/print_button.png" width="44" height="18"></LI></UL>If you’re like most attorneys, you’re proud of everything you’ve accomplished, but you’ve hated writing your attorney biography since your first day as an associate. It can be difficult to find the right mix of personality and expertise in a single write-up. So how do you do that, exactly? Just follow these five suggestions to make sure your attorney bio creates a great first impression.<h4>Be Genuine</h4>Clients want to learn about the attorney they’re hiring and what to expect—especially if they’ll be interacting with you often. Your bio should be an extension of your personality. People resonate with someone they can connect with, so feel free to share aspects of your life outside of work (activities, family, etc.). And before beginning to write yours, check to see if your <a href="https://www.scorpion.co/law-firms/" dir="ltr">law firm</a> has an established template or structure, so it matches the overall theme, message, and voice.<h4>Show Your Passion</h4>People always want to hire the “best” lawyer possible, so make sure that you communicate your passion for legal work. You may want to consider describing what drove you to become an attorney and why you enjoy helping your clients. A heartfelt paragraph showing your motivation can be a game-changer as prospective clients learn about you.<h4>Talk about Your Success </h4>Depending on your <a href="https://www.scorpion.co/law-firms/our-approach/" dir="ltr">practice area</a> and state bar guidelines, touting prior successes may give prospects a glimpse into your strategies and diligence in representing past clients. An easy way to approach this is to find stats about your practice. What percentage of your clients have you kept out of jail? What is the aggregate amount of money you have been able to recover on behalf of your clients? What percentage of cases have you won?If your focus is on a practice area in which it’s easier to show your success, keep it short. List the top 3–5 accomplishments and do your best to make them about recent or historic wins.<h4>Be Succinct</h4>A difficult but important thing to remember is that your bio should be just long enough to give your prospective clients enough information to want to reach out to you—but not so long that they think that they opened up a page of an Encyclopedia Britannica. If you have a lot you want to include, one solution is to create two versions of your biography for different situations. Use the shorter version on the firm’s website, and save the long-form version for potential clients who want a more thorough understanding of your experience.<h4>Keep it Up to Date</h4>How often you update your bio depends on you and what makes the most sense for your practice. As a rule of thumb, it’s best to make changes every quarter with any new information or accomplishments.The thing to remember is other lawyers are always vying for the same types of cases you are. Take advantage of the things you can control byensuring your bio touts your successes and is up to date, genuine, passionate, and relatable. Remember these five steps and implement them to give your prospective clients the right information about you.This content is advertising.

The ABA Journal is read by half of the nation's 1 million lawyers every month. It covers the trends, people and finances of the legal profession from Wall Street to Main Street to Pennsylvania Avenue.

Stashed ideas

<time>September 1, 2021, 11:40 am CDT </time>

<ul><li><button dir="ltr">Share </button>   </li><li><img alt="Print." height="18" src="https://www.abajournal.com/images/icons/print_button.png" width="44"/> </li> </ul>

If you’re like most attorneys, you’re proud of everything you’ve accomplished, but you’ve hated writing your attorney biography since your first day as an associate. It can be difficult to find the right mix of personality and expertise in a single write-up. So how do you do that, exactly? Just follow these five suggestions to make sure your attorney bio creates a great first impression.

Clients want to learn about the attorney they’re hiring and what to expect—especially if they’ll be interacting with you often. Your bio should be an extension of your personality. People resonate with someone they can connect with, so feel free to share aspects of your life outside of work (activities, family, etc.). And before beginning to write yours, check to see if your <a dir="ltr" href="https://www.scorpion.co/law-firms/">law firm </a>has an established template or structure, so it matches the overall theme, message, and voice.

People always want to hire the “best” lawyer possible, so make sure that you communicate your passion for legal work. You may want to consider describing what drove you to become an attorney and why you enjoy helping your clients. A heartfelt paragraph showing your motivation can be a game-changer as prospective clients learn about you.

Depending on your <a dir="ltr" href="https://www.scorpion.co/law-firms/our-approach/">practice area </a>and state bar guidelines, touting prior successes may give prospects a glimpse into your strategies and diligence in representing past clients. An easy way to approach this is to find stats about your practice. What percentage of your clients have you kept out of jail? What is the aggregate amount of money you have been able to recover on behalf of your clients? What percentage of cases have you won?

If your focus is on a practice area in which it’s easier to show your success, keep it short. List the top 3–5 accomplishments and do your best to make them about recent or historic wins.

A difficult but important thing to remember is that your bio should be just long enough to give your prospective clients enough information to want to reach out to you—but not so long that they think that they opened up a page of an Encyclopedia Britannica. If you have a lot you want to include, one solution is to create two versions of your biography for different situations. Use the shorter version on the firm’s website, and save the long-form version for potential clients who want a more thorough understanding of your experience.

How often you update your bio depends on you and what makes the most sense for your practice. As a rule of thumb, it’s best to make changes every quarter with any new information or accomplishments.

The thing to remember is other lawyers are always vying for the same types of cases you are. Take advantage of the things you can control by

ensuring your bio touts your successes and is up to date, genuine, passionate, and relatable. Remember these five steps and implement them to give your prospective clients the right information about you.

This content is advertising.

Bite-sized knowledge
to upgrade
your career

5 Tips for Writing an Attorney Bio

Consider Genuinity

Express Your Passion

Talk About Your Successes

Use Brief Sentences

Keep Your Bio Up to Date

IDEAS ABOUT

MORE LIKE THIS

Why Hollywood loves lawyers

Are you living your values? Use the 'Bull's-Eye' exercise to check these 4 areas of your life

How to Write a LinkedIn Summary: 13 Real Examples for About Section

It's time to

READ

LIKE

A PRO!

Bite-sized knowledgeto upgradeyour career

5 Tips for Writing an Attorney Bio

Consider Genuinity

Express Your Passion

Talk About Your Successes

Use Brief Sentences

Keep Your Bio Up to Date

IDEAS ABOUT

MORE LIKE THIS

Why Hollywood loves lawyers

Are you living your values? Use the 'Bull's-Eye' exercise to check these 4 areas of your life

How to Write a LinkedIn Summary: 13 Real Examples for About Section

It's time to

READ

LIKE

A PRO!

Bite-sized knowledge
to upgrade
your career