COVID Has Accelerated These 4 Labor Market Trends - Deepstash
COVID Has Accelerated These 4 Labor Market Trends

COVID Has Accelerated These 4 Labor Market Trends

insight.kellogg.northwestern.edu

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Workplace Flexibility Is Here to Stay

Workplace Flexibility Is Here to Stay

Workers gaining more flexibility in how, where, and when they work is a shift that’s here to stay.

Only few companies worked remote earlier, because many struggled to calculate what it would cost them, in terms of communication and efficiency, to have employees working across locations.

The open question for companies now is how much flexibility to retain as workers return to the office.

Companies will have to better describe what type of work and what kind of flexibility model is most valuable and least costly to production.

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“People Analytics” Will Increasingly Help Manage Talent

The pandemic has led to a rapid increase in the availability of data, including Zoom communications, online tests for recruiting, and remote monitoring technology.

There’s a demand to put this information to use in improving operations.

For eg, many companies are using survey tools to stay informed about employee engagement and to get feedback that can help them design hybrid workplaces.

Companies can also use data to help with recruiting, promotions, and DEI goals. It can also help identify underlying biases in pay and promotions, task assignments, mentoring opportunities, and other areas.

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Benjamin Friedrich

We are seeing wage pressure building among big competitors. It’s hard to motivate people at a minimum wage, so just distinguishing yourself from other competitors can be a useful strategy

BENJAMIN FRIEDRICH

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Job Shift Is Real

Research shows that in many cases, automation creates “tasks shifts” rather than job losses. For eg, as companies reduced business travel, virtual-meeting technology improved, professionals have more time to spend on other aspects of their jobs such as research and analysis.

Some of the hospitality jobs might never come back, more programmers, technicians, and engineers will be required to design and maintain that virtual meeting tech.

A shift towards e-commerce “means lower labor demand in retail stores and supermarkets, and increased demand for warehouses and transportation workers.”

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Workers Will Command Higher Wages

Companies like Amazon, Best Buy have increased minimum wages to $15 or $16 per hour.

Two forces have triggered the rise of retail’s minimum wage: strong pandemic profits and anticipation of impending regulatory changes.

They are even calling out competitors, such as Walmart, for paying as low as $11 in some places, despite having an average minimum wage of $15 per hour. This pressure to standardize wages could help to lift them across the U.S.

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