There is a natural human tendency to dislike a person who brings us unpleasant information, even when that person did not cause the bad news. The simple association with it is enough to stimulate our dislike
MORE IDEAS FROM THE BOOK
The essence of the jigsaw route to learning is to require that students work together to master the material scheduled for an upcoming examination.
This is accomplished by forming students into cooperating teams and giving each student only one part of the information—one piece of the puzzle—necessary to pass the test. Under this system, the students must take turns teaching and helping one another. Everyone needs everyone else to do well.
Working on tasks that could be accomplished only conjointly, the students develop cooperation and become allies rather than enemies.
As for the positive associations, it is the compliance professionals who teach the lesson. They are incessantly trying to connect themselves or their products with the things we like. Did you ever wonder what all those good-looking models are doing standing around in the automobile ads? What the advertiser hopes they are doing is lending their positive traits—beauty and desirability—to the cars. The advertiser is betting that we will respond to the product in the same ways we respond to the attractive models merely associated with it
The principle of association is a general one, governing both negative and positive connections. An innocent association with either bad things or good things will influence how people feel about us.
People become fonder of the people and things they experienced while they are eating.
All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win. All things being equal, you root for your own sex, your own culture, your own locality…and what you want to prove is that you are better than the other person. Whomever you root for represents you; and when he wins, you win.
The rule states that we are more likely to say yes to someone we know or like. This is called as the liking or friendship pressure.
People are well aware of the liking and friendship pressure, some people do not mind; others do but are not sure how to avoid it.
It is not necessary for the friend to be present in person for the compliance to happen, often just mentioning the name of a friend is enough.
We want our name to be included with positive things and we want to distance ourselves from the negative things
Fixed action patterns
Such patterns reduce brain strain by allowing us to act without thinking in every situation.
This can also be used for duping us.
We perceive things which are presented one after the other differently than those shown in isolation.
i.e. Cloth sellers will try to make the buyer buy the most expensive item on their list first.
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