2. Open with Empathy
You're not just a coach -- at the end of the day you're still a human just like every worker you have beside you and it's important to check in with them from time to time.
The key to sales coaching is empathy. The simple check-ins opens the conversation to the possibility of real feedback and when you open with empathy is allows us to acknowledge the uncertainty and stress that our team may be experiencing.
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Similar ideas to 2. Open with Empathy
1. Set Up a Feedback System
Delibarately set coaching conversations into every interaction (as time permits). As the leader or sales coach, you are responsible for helping your teams "fine-tune" your message to clients.
Building feedback allows the person grow into the kind of salesperson they want to be.
Showing Empathy
- Show them that you notice their change in behaviour. We must acknowledge the other person's unhappiness and let them know that we want to know more about what they're experiencing without trying to cheer them up.
- Ask them: "Can you help me understand?"
Uses for empathy
Humans beings are capable of selfish, even cruel behavior. A quick scan of any daily newspaper quickly reveals numerous unkind, selfish, and heinous actions.
The question then is why don't we all engage in such self-serving behavior all the time? What is it that causes us to feel anoth...
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