How to Coach Your Sales Team through the Pandemic (and Beyond) - Deepstash
1. Set Up a Feedback System

Delibarately set coaching conversations into every interaction (as time permits). As the leader or sales coach, you are responsible for helping your teams "fine-tune" your message to clients.

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How to Coach Your Sales Team through the Pandemic (and Beyond)

insight.kellogg.northwestern.edu

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CRAIG WORTMANN

You need to adjust your mindset to think of feedback as a practice. It's something that you do over and over again as part of daily business.

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2. Open with Empathy

You're not just a coach -- at the end of the day you're still a human just like every worker you have beside you and it's important to check in with them from time to time. 

The key to s...

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3. Focus on The Two Important Questions

When providing feedback about specific performances we must use the simple framework that builds salespeople's confidence and competence:

"Did Well" and "Do Differently"

These two phras...

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CRAIG WORTMANN

You can't build competence without confidence.

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4. Collaborate on Redefining Excellence

The key for sales coaches is to collaborate with their salespoeple to get the most of what they have, taking into account, of course, the changes in people's situations and shifts in the buiness la...

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