Focus on Potential and Possibility

Look at the opportunity, not the challenge. History shows us that a lot of people and a lot of companies make a lot of money during recessions. The key is to find the opportunity. Where is the market heading? What do people want and need? What will they want in the future? Now is...

... and beyond:

• Be agile. Pivoting has gotten a lot of businesses through the pandemic. Continuing to adapt to it is what helps you keep going.
• Communicate honestly and authentically. When facing a crisis, be transparent with everyone affected ...

"I would argue that it makes your company more inclusive because it puts the focus on results" and pushes politics aside and makes the metrics about the work. Although it may sound paradoxical, when people do that, they are actually kinder to one other, Murph said. "It's not about who can positio...