A/B Testing
Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.
A/B testing is a form of conversion rate optimization. You have a page and you want it to perform better, so you change something and see if it improves your results.
But, A/B testing isn’t the only way to do CRO.
If you’ve got enough traffic, multivariate testing can allow you to produce meaningful results much more quickly.
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How Does A/B Testing Work?
A/B testing works by randomly showing two versions of the same asset (ad, website, pop-up, offer, etc.) to different users. The random part is important because this provides more accurate information without skewing the results.
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