Multivariate Testing is Faster - Deepstash

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Multivariate Testing is Faster

With multivariate testing, you can try out several ideas at the same time. That means you can simultaneously test multiple hypotheses. This will allow you to optimize your page or site much more quickly than you could with a long series of A/B tests.

Plus, running a multivariate test will greatly improve the odds that a single test will deliver at least one positive result, allowing you to start getting more from your website sooner.

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MORE IDEAS FROM THE SAME ARTICLE

Over the years, conversion rate optimization (CRO) seems to have become synonymous with A/B testing in the minds of many marketers.

Optimizely studied & reported on the factors that defined the world’s best testing companies. 

Things like differences in your competitors' marketing strategies, political change, or a variety of other variables can make it difficult to directly compare the results of A/B tests.

As great as multivariate testing is, if you don’t have enough traffic, a test could take months or years to complete.

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