When you've nailed a product-market fit, it's time to hire a growth marketer that can focus full-time on understanding your target audience, know how to find them and the best way to persuade them to use your product.

In time, your growth marketer can improve different parts, but the acquis...

An authentic bio is vital to break through the generic content by unqualified authors. Authentic authors care about the topic, they know the audience, and they have the courage to put their real name on their work.

• Start with a compelling first sentence

Focus on new users and the initial experiences they have with your product. 

To create a great first impression:

• Run experiments on user onboarding.
• Personalise your sales process.
• Incorporate feedback loops.

Target better user...