How to improve your employer brand - Deepstash

How to improve your employer brand

Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.

Once you understand how your employer brand is performing, build out your employee value proposition and align your employer branding efforts with your company branding strategy.

1

STASHED IN:

12

MORE IDEAS FROM What is Employer Branding and Why Does It Matter

They will:

  • Project a positive image of the company.
  • Promote core values: your business’ fundamental beliefs and guiding principles.
  • Create a sense of identity. Your employer brand helps you create a company culture and identity that unifies your diverse workforce.
  • Boost employee morale. Employer branding is about making your company a great place to work.
  • Outline a clear employee value proposition (EVP). Your EVP is the rewards and benefits employees receive when working at your company.
  • Align the employer brand with the public company brand.

2

STASHED IN:

12

Employer branding

Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.

It is what current and prospective employees think about your company as a place to work. It encompasses how you market your company to job seekers and how you frame your messaging and culture to internal employees.

2

STASHED IN:

13

Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights can help you identify gaps between what your employees want and need, and what your company currently offers.

Things to consider for your EVP include:

  • Compensation
  • Employee benefits like health care and parental leave
  • Perks
  • Career development and opportunities.

2

STASHED IN:

13

Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including

  • Recruitment
  • Engagement
  • Retention

The stronger your employer brand, the better you can attract, retain, and engage your people, and the more competitive and profitable your business will be.

1

STASHED IN:

12

Deepstash helps you become inspired, wiser and productive, through bite-sized ideas from the best articles, books and videos out there.

GET THE APP:

RELATED IDEA

Make employee experience a priority

96% of talent professionals agree that employee experience is very important, to the point of becoming mission-critical.

Whether you’re a leader overseeing a 500-person organization or a manager with a team of two, we all need to find ways to create experiences to connect more deeply and humanly with our teams..

6

STASHED IN:

151

How vital is candidate experience to a company’s recruitment marketing strategy? Look no further than a Talent Board study that listed the top three reasons candidates end the application process: disrespect of time (37 percent), poor recruiter rapport (32 percent), and length of the hiring process (29 percent).

The candidate's experience in recruiting should provide a picture of not only the duties and responsibilities of a role but also the culture, mission, and values of an organization. It should answer common questions: “What happens after I apply?” “When will I hear back?” 

1

STASHED IN:

5

Improving the experience of the candidate

STASHED IN:

0 Comments

What is Market Segmentation?

The basic definition of market segmentation is when your target audience is divided into smaller categories that share similar characteristics.

Here are a few reasons why this can benefit your brand:

  • Creating hyper-targeted ads
  • Building stronger relationships with customers
  • Differentiating your brand from competitors
  • Identifying marketing tactics that have more impact.

With market segmentation, you will gain greater insight into consumer behaviors.

6

STASHED IN:

37