How to improve your employer brand - Deepstash
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How to improve your employer brand

Turnover, attrition, and retention are good indicators of a company’s overall health and how the company is doing on its employer brand.

Once you understand how your employer brand is performing, build out your employee value proposition and align your employer branding efforts with your company branding strategy.

17

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The best employer brands

They will:

  • Project a positive image of the company.
  • Promote core values: your business’ fundamental beliefs and guiding principles.
  • Create a sense of identity. Your employer brand helps you create a company cultur...

19

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Employer branding

Employer branding

Your employer brand is your company’s reputation as an employer and reflects the values that make up your culture. Employer brand also describes the added value your company brings to employees, such as great benefits, career development, and work-life balance.

It is what c...

19

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Why employer branding is important

Employer branding is good for employees and good for business. Employer branding affects multiple aspects of your business including

  • Recruitment
  • Engagement
  • Retention

The stronger your employer brand, the better you can attract, retain, and engage your people...

16

81 reads

Improve your EVP (employee value proposition)

Assess your policies and offerings and compare how they stack up against competitors’ offerings. Survey your employees to uncover benefits or cultural values they would like to see. These insights can help you identify gaps between what your employees want and need, and what your company currentl...

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I work on myself like my mechanic works on my car.

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The best employer brands

They will:

  • Project a positive image of the company.
  • Promote core values: your business’ fundamental beliefs and guiding principles.
  • Create a sense of identity. Your employer brand helps you create a company cultur...

Using your brand to tell authentic stories

One of the most helpful things you can do for your employer brand at the moment is to help employees and those interested in joining your company see beyond just your value proposition, to your actual values.

In the future, this will become even more important as companies continu...

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* Examine how you react to stressful situations.

* Be optimistic.

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* Maintain your overall hea...

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