Cliché don't work - Deepstash

Bite‑sized knowledge

to upgrade

your career

Ideas from books, articles & podcasts.

Cliché  don't work

Cliché don't work

Think outside the box, don’t limit yourself, go as wild as you can, every idea is welcome. Common chants by managers encourage people to think creatively and come up with creative ideas. But it does not work. Most people cannot function at their peak without some form of structure and tangibility.

3

STASHED IN:

7

MORE IDEAS FROM THE SAME ARTICLE

We tell people to think outside the box, yet we don’t function like that in our everyday life.

Brainstorming is an overused technique that generates confined and limited solutions, but we can’t get enough of it. Organizations hold on to old business best practices that have since ceased to ...

  • The assumption is that brainstorming is the best way to generate creative ideas as a group and the idea that we are stronger as a group than we are if we are alone.
  • Brainstorming is synonymous with the creative idea-generating process.
  • A method for organizations to use employ...

Without direction, most people are uncertain if their line of thinking is in alignment with the overall ambiguous goal or do they chart a new course altogether. The ambiguity of the task will make them shut down.

Organizations need to redesign how they organise and conduct brainstorming sessions to get the desired results.

  1. Focus on quantity, not quality (Generate as many ideas as possible no matter how wild and out of the world they may seem)
  2. Prioritise original and uncommon ideas
  3. Defer Judgement and avoid criticism
  4. Combine and fine-tune generated ideas

Put all the opinionated people (Those who like to control the direction of a meeting) in one group. If you have a brainstorming session with a group of 16 people, and 4 of those people like to dominate conversations, but them in one group, and have three other groups.

Provide some incentive...

Do not rely on just one brainstorming session.

A brainstorming session must end on a good note, with all participants knowing that the result of their efforts will lead to action. Prioritise the ideas at the session, don’t leave it for another day. If you don’t get to the action immediately...

Re-engineer the Process:

  • Imagine a room of 20 people with a very intimidating leader. His presence in the brainstorming session would limit the free flow of ideas or make people reluctant to share what they might presume to be a silly idea. Or a brainstorming process m...

Alex Osborn claimed that brainstorming should enhance creative performance by almost 50% versus individuals working on their own. More than six decades after, research has shown that brainstorming hinders the creative performance of individuals in a group.

Discover and save more ideas by creating a

FREE

Deepstash account.

Develop a

reading habit

, save

time

and create an amazing

knowledge library

.

GET THE APP:

MORE LIKE THIS

Group or Individual Brainstorming?

While group brainstorming is often more effective at generating ideas than normal group problem solving, several have shown that individual brainstorming produces more – and often bette...

2

STASHED IN:

42

The brainstorming process was popularized in the 1950s by Alex Osborn, an advertising executive at Barton, Batton, Durstine, & Osborn (BBDO).

Frustrated by his employees’ inability to come up with good campaign ideas on their own, Osborn started to experiment with different collabo...

1

STASHED IN:

68

It encourages people to come up with thoughts and ideas that can, at first, seem a bit crazy. Some of these ideas can be crafted into original, creative solutions to a problem, while others can spark even more ideas. 

This helps to get people unstuck by "jolting" them out of their no...

3

STASHED IN:

217