Any service entity should always collect user feedback. Forget waiting for users to come to you. Ask them about what they thought of the onboarding process. You can do something as simple as requesting they tell you how helpful it was, on a scale of 1 to 10.
You could also ask them if the onboard process made it easier to understand how to use the product to achieve their goals. Beyond this type of feedback, look at user behaviour, identifying exactly how users are interacting with your product while using it.
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We go over the top challenges in SaaS customer onboarding so that you can increase your SaaS customer retention levels.
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How to create a successful onboarding process
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