Tell your story

Communicate about the good and the bad. For example, sending a notification when shipping is delayed, emailing your price changes, publishing updated policies, etc.

However, you want your customers to reach you too. A WhatsApp chat widget can help people chat with a real pe...

Ensure your customer-facing policies and deliverables are clear to your customers.

• If you're a service-based business, have a clear scope of service for each of your offerings in writing.
• If you're doing custom pricing,

Potential customers will still do their own research to make sure you match up to your claims.

If you say you will do something, do it. If you say you won't do something, don't do it. Your customer reviews will reflect this information.

Some businesses may think that transparency means letting customers see their flaws. However, it also means showing off everything you do well.

In your entire operations process, what are you most proud of? Why is your way better? What are the results, and how does it benef...

When there's a perceived risk, customers may try to lessen their fear by collecting more information.

• Instead of letting them find a negative review, give them that information. 
• Share some behind the scenes videos of, for example, packaging an order and shipping them, or somet...

Transparency is about being open and honest. It's making it easy for customers to understand your business and what to expect when they buy from you.

The more transparent you are in your business, the more likely you are to meet your customer's expectations. When cu...