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Innovation ≠ Invention
Innovation is making existing things better. It’s taking an existing piece of innovation and improving it.
Invention on the other hand is creating something entirely new. Something which has never existed before.
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Giotto’s 3 Rules For Innovating Inside The Box
- Make existing content more real. You want to captivate an audience? You don’t need to find new material you just need to work on your expression of it.
- Make existing content more emotional, when we feel emotionally connected to something, we’re more likely to remember it. That’s why...
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Generalist. Great minds discuss ideas, average minds discuss events, small minds discuss people.
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Invention and innovation
- Invention is the creation of a product or introduction of a process for the first time.
- Innovation is when someone improves on or makes a significant contribution to an existing product, process or service.
Steve Jobs' iPod is an ...
Innovation for addressing a new demand for a temporary period
Trailblazer: Use existing resources to solve new problems they had never tackled before.
- Dyson, a company famous for innovation, saw that the world needed more medical equipment during the pandemic and recognized that it could produce ventilators.
- Dyson deve...
Proprietary technology
Proprietary technology is a great advantage on which you can build a monopoly business because it makes it difficult for other companies to replicate your product.
However, for proprietary technology to offer an advantage, it needs to be 10x better than existing sol...
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