Performance expectations should be measured by the company and communicated by management in order to move toward a specific company goal.
For each new person joining, set specific and clear employee and performance expectations to encourage accountability.
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Unlike sales and marketing, who are responsible for very clear, measurable, deliverables (new/retained customers and leads respectively), product managers can’t be measured this way.
The outcome of good product management work is not contained in the product department but rather manifest...
There are core values that apply to everyone and everything. They need to be set clearly and early.
Then there are personal expectations that are unique to the employee. They need to be set in partnership with the employee. It should be set in a way that meets their goals.
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