The Brainstorm “How-To”
So what are the right conditions to induce collective creativity? How do you get right what others have got so wrong? And is there such a thing as the perfect brainstorm?
Here are some simple principles:
- Get the personnel right
- Mood matters
- Don’t begin with the brainstorm
- Don’t let the loudmouth win
- Have a leader
- Without quantity there’ll be no quality
- It’s the most uncomfortable ideas that are often the most valuable
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Brainstorming has something of a bad name these days. But with a little bit of help from a classic essay by Isaac Asimov, Richard Holman offers some advice on how it can be done well.
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