Don’t copy past headlines
Old headlines lack novelty. What was popular last year won't go viral this year. Instead, people want to read stories with a spiky point. A spiky point of view is someone's unique and slightly controversial perspective that brings fresh ideas to the conversation.
To discover a spiky point of view, ask:
- What is something I strongly believe but others might disagree with?
- What do most people like but I can’t stand?
- What is something that I stand by but isn’t (yet) accepted by society?
- Most people think X, but it's really Y.
- How I got a good result without conventional advice.
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