Learn more about communication with this collection
How to create a successful onboarding process
Why onboarding is crucial for customer retention
How to measure the success of onboarding
Excitingly, live video has announced its arrival on the social media scene with a bang. Getting to watch a celebrity while they’re live on social media presents consumers with a special moment to connect.
“As a marketer, you should seek to work with influencers to promote your product or service.”
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163 reads
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Customer case studies provide the perfect avenue for you proudly to showcase your success.
Storytelling is at the heart of the case study presentation. Providing real results about how your collaboration with your customers’ industry peers made a difference...
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276 reads
You should always endeavor to make customers relate to your brand. You simply need to appeal by making them feel that you fully understand their needs.
Consumer brands like Nike and Coca-Cola find it easier to find the dots to connect when it comes to mass appeal. The most importan...
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Consumers know what they want, how they want it and when they want it. Once you tap into their mindset, you can realize innumerable benefits. Through your social media and advertising channels, you can invite them to share their ideas. Your job is to sit back and spot tal...
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169 reads
This concept is somewhat akin to blogging. During the webinar sessions, the customers can share a couple of nuggets of wisdom that lead to success in their trades. Doing this allows them to share just how much they’ve been able to grow thanks to your efforts. In effect, they’ll b...
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172 reads
While social media was conceptualized to help people connect, the platforms also have a business edge waiting to be exploited. Having a social media presence can help you reach out to the 2.62 billion users on the various platforms.
The end game here is not to have a large number of followe...
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195 reads
Various sensors in the product packaging are expected to provide retailers with a glimpse of how to better their inventories. Using this information, the retailers hope to be able to boost their customer experience offering.
At present, this data has aptly been given the “d...
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CURATED FROM
Customer engagement is enhanced when brands motivate customers to get involved in the content creation process. A good customer engagement strategy is necessary to bring about impressive and unprecedented customer loyalty levels.
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Give away something your target audience wants. Most of the time, that’s your product.
When done well, giveaways are a powerful lead generation tactic.
Promote the giveaway. Marketing a giveaway campaign is similar to content promotion—sending it to your email list, posting it on you...
TikTok is the home of many viral videos in which influencers and enthusiasts do a ‘show and tell’ of make-up related products and other oddities. The social media marketing strategy shows quick and tangible results, with the advertised products getting out of stock in minutes.
Products lik...
TikTok has become a massive trend. Combined downloads on Apple App Store and Google Play have passed 2 billion. And there are over 500 million active users on the app every month.
Content on the platform consists of short 15 - 60 second user-recorded videos. TikTok even pr...
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