Learn more about startup with this collection
Ways to counter the Great Resignation
Strategies for making better decisions
Tips for giving effective feedback
Reverse trials need a compelling reason to work
Reverse trials rely on loss aversion to work: people are twice as likely to buy if they stand to lose something than if they are to gain something.
So to make the most out of reverse trials your paid plan must be compelling enough to justify the purchase at the end of the trial.
9
42 reads
MORE IDEAS ON THIS
Decide which features should be in the free and paid plans
The free plan should have features that enable and accelerate top-of-funnel user growth. You can identify these by drawing lines around your most adopted core features.
The paid plan should have features that generate value for your user personas, such as:
8
41 reads
Trade-offs between freemium and free trial business models
Freemium is oriented towards user growth, whereas free trial is oriented towards revenue.
- Acquisition — Free trial products have higher conversion from website visitor to signup, translating into faster and more efficient top-of-funnel growth.
- ...
8
61 reads
Use reverse trials to get the benefits of both freemium and free trial
In a reverse trial new users start with a time-limited trial of your paid features. At the end of the trial, they can either buy or downgrade to the free tier.
This lets you pursue both acquisition (more people get to experience the product) and co...
11
56 reads
CURATED FROM
IDEAS CURATED BY
Reverse trials are a good middle ground between freemium and free trial models
“
Related collections
Other curated ideas on this topic:
Factors to consider when deciding whether to do "free work"
- Do they pay other people that do the same type of work you do? What about their competitors?
- Will I learn "enough" from this interaction that I can just call this a part of my education?
- Is it public work with my name on it or am I just saving them cash to do something tha...
Kurt Vonnegut: How to write a good short story
- Use the time of a total stranger in a way that they won't feel it was wasted.
- Give the reader at least one character to root for.
- Every character should want something, even just a glass of water.
- Every sentence m...
Getting our protein ratios back to a healthy level
Our protein needs do not remain the same over the human lifespan. 0.8g per kilogram of body weight may be enough for a young adult, but from age 50 onwards, protein requirements increase as we progressively lose muscle.
Most people who can afford a high-protein plate alrea...
Read & Learn
20x Faster
without
deepstash
with
deepstash
with
deepstash
Personalized microlearning
—
100+ Learning Journeys
—
Access to 200,000+ ideas
—
Access to the mobile app
—
Unlimited idea saving
—
—
Unlimited history
—
—
Unlimited listening to ideas
—
—
Downloading & offline access
—
—
Supercharge your mind with one idea per day
Enter your email and spend 1 minute every day to learn something new.
I agree to receive email updates