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Freemium is oriented towards user growth, whereas free trial is oriented towards revenue.
In a reverse trial new users start with a time-limited trial of your paid features. At the end of the trial, they can either buy or downgrade to the free tier.
This lets you pursue both acquisition (more people get to experience the product) and conversion (more people convert to the paid plan) goals.
Reverse trials rely on loss aversion to work: people are twice as likely to buy if they stand to lose something than if they are to gain something.
So to make the most out of reverse trials your paid plan must be compelling enough to justify the purchase at the end of the trial.
The free plan should have features that enable and accelerate top-of-funnel user growth. You can identify these by drawing lines around your most adopted core features.
The paid plan should have features that generate value for your user personas, such as:
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