Learn more about psychology with this collection
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Compliance (or group acceptance)
This occurs when an individual accepts influence because he hopes to achieve a favorable reaction from another person or group.
He adopts the induced behavior because he expects to gain specific rewards or approval.
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Informational Conformity
It happens when a person lacks knowledge and looks to the group for guidance.
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Normative Conformity
This type of conformity usually involves compliance - where a person publicly accepts the views of a group but privately rejects them.
It is often because the person wants to fit in with the group and is scared of being rejected by the group.
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Internalization (genuine acceptance of group norms)
- This occurs when an individual accepts influence because the content of the induced behavior - the ideas and actions of which it is composed - is intrinsically rewarding.
- Internalization always involves public and private conformity. A person publicly changes their behavior to fit in...
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Identification (or group membership)
This occurs 'when an individual accepts influence because he wants to establish or maintain a satisfying self-defining relationship to another person or group'.
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What is conformity?
- Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group.
- This change is in response to real or imagined (involving the pressure of social norms/expectations) group pressure.
- It is also known as majority influence (or g...
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Related collections
Other curated ideas on this topic:
Group emotions
The feeling that the benefits of the group are beneficial to the individual is innate.
One common characteristic of a group is that emotions appear to be contagious. A shared emotional experience occurs when one person feels a similar emotion to another due to perceiving t...
A social group can be a strong motivator to get better
- Getting a respected peer to think you're good, worthwhile to talk to, an equal --> that feels really good
- The goal of each person is to make better decisions and increase the probability of better outcomes
- Example: I won this hand of poker, but I think I played badly
The basic laws of human stupidity
In 1976, Italian economist Carlo M Cipolla defined the laws as follows:
- Everyone always underestimates the number of stupid individuals in circulation.
- The probability that a specific person is stupid is independent of any other characteristic
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