Compliance (or group acceptance) - Deepstash
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Compliance (or group acceptance)

This occurs when an individual accepts influence because he hopes to achieve a favorable reaction from another person or group.

He adopts the induced behavior because he expects to gain specific rewards or approval.

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Informational Conformity

It happens whenΒ Β a person lacks knowledge and looks to the group for guidance.

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Normative Conformity

This type of conformity usually involves compliance - where a person publicly accepts the views of a group but privately rejects them.

It is often because the person wants to fit in with the group and is scared of being rejected by the group.

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Internalization (genuine acceptance of group norms)

  • This occurs when an individual accepts influence because the content of the induced behavior - the ideas and actions of which it is composed - is intrinsically rewarding.
  • Internalization always involves public and private conformity. A person publicly changes their behavior to fit in...

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Identification (or group membership)

This occurs 'when an individual accepts influence because he wants to establish or maintain a satisfying self-defining relationship to another person or group'.

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54 reads

What is conformity?

What is conformity?

  • Conformity is a type of social influence involving a change in belief or behavior in order to fit in with a group.
  • This change is in response to real or imagined (involving the pressure of social norms/expectations) group pressure.
  • It is also known as majority influence (or g...

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81 reads

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The basic laws of human stupidity

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In 1976, Italian economist Carlo M Cipolla defined the laws as follows:

  • Everyone always underestimates the number of stupid individuals in circulation.
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