Informational Conformity

• Informational influence is when we are unsure of a correct response, and look to imitate others who we presume are better informed
• Normative Influence is when we avoid a penalty or look for a reward by behaving in a certain way or agreeing to the r...

When in a group, we are often a very different person as if we were on our own. We conform to the morals of the group and think, behave, feel and act like the rest of the group. We lose our individuality and are more pron...

People are socially influenced by others, and change their behaviours in order to get along or fit in with the people around them. This involves agreeing with the majority, acting like everyone in a group, or behaving in a certain way to appear normal or ‘with it’ by the peers.

Conform...