Key concepts - Deepstash
Mood Boosters: Put Yourself in a Happy Mood

Learn more about psychology with this collection

The power of gratitude and positive thinking

Ways to improve your mood

Simple daily habits for a happier life

Mood Boosters: Put Yourself in a Happy Mood

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Key concepts

  • Mental Shortcuts
  • Similarity persuades the best
  • Role-modelling behaviour

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Role-models lead the way

Role-models lead the way

Who are role models? People who have an emotional impact into how we function.

This emotional impact is stronger than similarity, as these are people we either want to learn from or aspire to be.

Such people can directly influence opinions and behavior, especially when they're vested ...

10

150 reads

Mental shortcuts

Mental shortcuts

Ever bought the highest reviewed product on Amazon without thinking twice?

You subconsciously bought into using a mental shortcut

More people recommend a product, and it makes it easier for us to make a decision.

This works best for onboarding new users.

12

159 reads

Our drive to be affirmed by others

Our drive to be affirmed by others

We copy behaviors, just so that we fit in. This is even more so in unfamiliar situations.

Decisions that seem 'Correct' are dictated by others, especially when they're role models or similar to us

10

218 reads

Persuade through similarity

Persuade through similarity

Buying a product a close friend is a no-brainer most times. It's said that word-of-mouth is the strongest way to grow.

Why is this so?

One such factor is that we as humans are ingrained to place the most importance to similarity.

We're most influenced by people who we th...

10

143 reads

CURATED FROM

CURATED BY

reversentropy

Entropically curious 👁️‍🗨️

Being innately social beings, we often overlook how physical social networks drive brand loyalty and recurring sales. Understanding this side of us unlocks a whole different dimension on how to market better.

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The Four-Step Referral Framework

  • The pathways: the type of incentives you have.
  • The emotional peaks the customer has: If you think about the emotional experience of the buying process, you have to understand those peaks and then align with them accordingly.
  • The s...

Cognitive biases

Cognitive biases

They are mental shortcuts we use, which generally help us make quick decisions, but don’t always work out for the best. 

Our brains were never wired to be truly rational because there is way too much information in the world for us to process. We evolved instead to make decisio...

Exploiting our mental shortcuts

Phishing emails manipulate us via mental shortcuts. There are seven shortcuts or psychological principles of influence that can be exploited by phishers. These include authority, commitment, liking, perceptual contrast, reciprocation, scarcity and social proof.

An example o...

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