Many new business owners underestimate the importance of having a marketing system. This system needs to:<ol><li>Generate Leads.</li><li>Nurture leads into getting you more sales.</li><li>Making your customers become repeat customers that automatically refer you to others.</li></ol>

Allan Dib shares the nine fundamentals to a successful marketing plan, that can be fit onto one page (hence the name).Before you read this book, get a piece of paper and make a 3x3 grid. Label each grid as follows:

Creating Your One-Page Plan

<ol><li>My Target Market</li><li>Message to my Target Market</li><li>The Media I will use to Reach my Target Market</li><li>My Lead Capture System</li><li>My Lead Nurture System</li><li>My Sales Conversion System</li><li>How I Deliver a World-Class Experience </li><li>How I Increase the Customer Lifetime</li><li>How I Orchestrate and Simulate Referrals</li></ol>

The Nine Squares Of Your Marketing Grid

At the end of each chapter, you’re prompted to fill in a square of the grid. This can be helpful so that each square is filled with fresh information. By the end of the book, all the squares should be completed.

Keeping Up

Define a specific group of people to which 99% of them are facing a problem that you can solve. This is your target market.Generic Targeting: Starting a fitness program for people who want to get in shape.Niched Target Marketing: Starting a post-partum fitness program for mothers who want to get back in shape.

My Target Market

<ul><li>Determine your target market’s pain points.</li><li>Find out the underlying fear that is a result of them needing their pain soothed. Once you figure that out, you can easily soothe their pain.</li><li>Find out the common enemy that causes their initial pain.</li></ul>

Message To My Target Market

Develop more than one channel to use to reach out to your target market. Once you’ve laid out your media channels, stay consistent with them

The Media I Will Use To Reach My Target Market 

<ul><li>Create calls-to-action to engage your prospects.</li><li>Use current trends to be relatable and relevant.</li></ul>

My Lead Capture Ststem

<ul><li>Prospects don’t line up for your business overnight.</li><li>It takes 12 interactions to turn a prospect into a raving fan customer.</li><li>Most salespeople give up on their prospects after the 3rd interaction.</li><li>Send Shock & Awe packages by mail to your nurtured leads.</li><li>Develop a sphere of influence.</li></ul>

My Lead Nurture System 

<ul><li>Let your prospects test out your products or services before fully investing in you.</li><li>Address the Risk Reversal: What you would do for them if anything went wrong while you were providing your product or service.</li><li>Curate an unlimited offer.</li></ul>

My Sales Conversion System 

<ul><li>Your product or service doesn’t serve its purpose until you’re done selling it to them and received your compensation, which causes the prospect to feel lost about what to do with your product or service afterward.</li><li>Make your prospects feels encouraged even after you’ve sold them.</li><li>Imagine who your ultimate customer would be to buy your business when you’re to exit in the future.</li></ul>

How I Deliver A World Class Experience

<ul><li>Slowly and reasonably raise your prices to match inflation over time.</li><li>Bundle in high margin add-ons.</li><li>Avoid poisoning your business with satisfying customers that are never satisfied.</li><li>Use genuine complaints to grow your business.</li></ul>

How I increase The Customer Lifetime

<ul><li>Be specific and direct about who your offer your products and services to.</li></ul>Generic Referral Method: If you know someone who needs a plumber, tell them to call me.Orchestrating Leads: If you know anyone who struggles with a leaky faucet, please have them reach out via email.<ul><li>Boost the ego of the customer by acknowledging how they benefit you before you make referral requests.</li></ul>

How I Orchestrate And Simulate Refferals

A Marketing plan doesn’t need to be 20 pages long to grasp the main points of your business. 💡

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Understand yourself and those around you.

psychology

Psychology

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

business

Business

WARNING: Do Not Read This Book If You Hate Money To build a successful business, you need to stop doing random acts of marketing and start following a reliable plan for rapid business growth. Traditionally, creating a marketing plan has been a difficult and time-consuming process, which is why it often doesn't get done. In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib reveals a marketing implementation breakthrough that makes creating a marketing plan simple and fast. It's literally a single page, divided up into nine squares. With it, you'll be able to map out your own sophisticated marketing plan and go from zero to marketing hero. Whether you're just starting out or are an experienced entrepreneur, The 1-Page Marketing Plan is the easiest and fastest way to create a marketing plan that will propel your business growth. In this groundbreaking new book you'll discover: - How to get new customers, clients or patients and how to make more profit from existing ones. - Why "big business" style marketing could kill your business and strategies that actually work for small and medium-sized businesses. - How to close sales without being pushy, needy, or obnoxious while turning the tables and having prospects begging you to take their money. - A simple step-by-step process for creating your own personalized marketing plan that is literally one page. Simply follow along and fill in each of the nine squares that make up your own 1-Page Marketing Plan. - How to annihilate competitors and make yourself the only logical choice. - How to get amazing results on a small budget using the secrets of direct response marketing. - How to charge high prices for your products and services and have customers actually thank you for it.

Allan Dib

The 1-Page Marketing Plan

Nurturing relationships with your customers is a crucial part of growing a successful business.In this age of automation,caring for your customers has never been more important.At any moment,an unhappy customer can share their opinion with the masses through social media and the web and negatively affect your business.That's why it's even more important than ever to create an excellent experience for your customers to help develop your companys relationship with them into loveCreating love between your company and your customers can help scale positive word of mouth that's absolutely priceless

Intro...

"Do what you do so well that they will want to see it again and bring their friends."

Happy customers who get their issue resolved tell 4 to 6 people about their experience. So that's a way to significantly influence the word of mouth about your business. Don't act as a nameless or faceless business; genuinely talk with your customers as a person representing the business. Address your customers by name, and tell them your name at the very beginning of your interaction.Talk to your customers as you would in person, not like you would in a press release.

1. Treat your Customers Right - Genuinely Interact

A third of consumers say they experience rude customer service at least once a month, and 58 percent of them tell their friends. This is exactly how word of mouth can work against your company's reputation for the long term. It's very important to be respectful of a customer's mood when trying to resolve an issue they have with your company.Keeping your patience is key to giving your customer the time to air out their issue. And, in turn, it creates the opportunity for you to help resolve the issue and make them comfortable.

2. Don't Come on Too Strong - Respect Your Customers 

At a time when it's easy to have a two-way dialogue with your customers, it's important to truly listen. When listening to your customers, take into account what changes your organization should make from this feedback, and then follow through. Your customers are the lifeblood of your organization, and not dealing with the reasonable requests could cause backlash.Use the following methods to gather feedback from your customers:<ul><li>Surveys</li><li>Focus Groups</li><li>Observation</li><li>Point of Sale</li><li>Customer Service</li><li>Social Media</li><li>Communities and Groups</li><li>Email and Web Forms</li></ul>

3. Always Listen - Hear What Your Customers are Saying

It takes 12 positive service experiences to make up for 1 negative experience. This is how sensitive trust is between a business and its customers. No matter your size, keep your customers in the know when it comes to positive and negatives changes to your products and services that affect them. It's crucial to tread lightly when making changes to your products and services because your customers have become accustomed to what you've already got.

4. Build Trust - Alert Customers to Large Scale Changes,Good/Bad

Here's what to do to gain trust:<ul><li>Heavily research whether changes to your company could alter public perception.</li><li>Be methodical in how you communicate the changes to your product and services.</li><li>Tell your customers when you've made a change, you've screwed up, or you've done something right. A healthy mix will give your customers a transparent look into your company that can't be forged.</li><li>Find value in the feedback about your company changes.</li></ul>

Gain Trust

Being transparent in the digital age is a must. Much like the principles discussed above, transparency is a critical factor in building trust, satisfaction, and love from your customers. What does it mean to be transparent?<ul><li>Transparency means that you are not afraid of feedback.</li><li>Transparency means that you have nothing to hide.</li><li>Transparency means your employees' personal and work persona blur.</li><li>Transparency means you like to have conversations with your customers.</li></ul>

5. Be Transparent - Honesty is Crucial When it comes to Mistakes

Making a business is not that tough, but standing out from the competition becomes difficult when customers does not fall into your business. This all idea is about how can customer fall in love with your business...

At any moment, an unhappy customer can share their opinion with the masses through social media and the web, negatively affecting your business. That's why it's important to create an excellent experience for your customers to help develop your company's relationship with them.

entrepreneurship

Entrepreneurship

5 Ways to Make Customers Fall in Love with Your Business

Productivity is the act of bringing a company closer to its goal. Every action that brings a company closer to its goal is productive. Every action that does not bring a company closer to its goal is not productive.Productivity is not about getting more done in less time. It’s about getting the right things done. The right things are those actions that move you or your company closer to the goal.

The Premise

In business, you have three primary levers – net profit, return on investment, and cash flow. You want all three levers to move in the right direction. A common mistake is optimizing for one of these metrics, which may inadvertently make one or both of the other metrics go in the wrong direction. It’s important to view your business as a system, and the system improves when you move the three metrics the right way.

The Goal of A Business

In a warehouse setting, throughput, inventory, and operating expenses are proxy metrics that represent net profit, return on investment, and cash flow, the three levers of a business.Throughput: the rate at which the system generates money through sales.Inventory: Inventory is all the money that the system has invested in purchasing things which it intends to sell.Operating expense: Operational expense is all the money the system spends in order to turn inventory into throughput.The goal is thus to increase throughput while simultaneously reducing both inventory and operating expense

Throughput, Inventory, and Operating Expense

At its core, manufacturing is a series of dependent events. Ensuring the right interaction between these dependent events is essential for the success of the manufacturing business.To improve in manufacturing, you must optimize for the entire system, not just a local area. The reality is that some resources have more capacity than others, and this needs to be considered when creating efficiencies in the system.

A Plan Is a System of Dependent Events

Bottleneck: a resource whose capacity is equal to or less than the demand placed upon it. Non-bottleneck: a resource whose capacity is greater than the demand placed on it.Because bottlenecks are the constraint in the system, if you waste any time on a bottleneck resource, your entire system loses time. The capacity of the plant is equal to the capacity of the bottleneck. If you lose an hour on a bottleneck, you lose an hour in the entire plant.

Bottlenecks and Non-Bottlenecks

Utilizing a resource means using a resource in a way that moves the system toward its goal. Utilizing a resource is a productive action.Activating resources means using a resource, whether or not there is benefit from the work its doing. This explains why activating a non-bottleneck resource is often inefficient – it does not move the system closer toward its goal.

Activating vs. Utilizing a Resource

<ul><li>Identify the system’s constraint.</li><li>Decide how to exploit the system’s constraint.</li><li>Subordinate everything else to the above decision.</li><li>Elevate the system’s constraint.</li><li>If in the previous steps a constraint has been broken, go back to step 1, but do not allow inertia to cause a system’s constraint.</li></ul>

The Five Step Process

A manager has the ability to answer three simple questions:<ul><li>What needs to be changed?</li><li>What does it need to be changed to?</li><li>How do you cause the change?</li></ul>

The Role Of A Manager

Although the 5-step process above can work in any organization, the exact details and application must be tailored to the specific circumstances and challenges in your organization.The constraints that you face may not always be physical. There could also be intangible constraints, such as attitudes and deeply-entrenched practices from long-standing policies and procedures

Applying The Process of Ongoing Improvement

Essential reads for entrepreneurial growth, curated by Lenny Rachitsky.

strategy

Strategy

books

Books

startup

Startups

leadershipandmanagement

Leadership & Management

productivity

Productivity

timemanagement

Time Management

Lenny’s Top Business Books

"This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. Over 2 million copies sold! Used by thousands of companies and hundreds of business schools! Required reading for anyone in the Theory of Constraints. This book, which introduces the Theory of Constraints, is changing how America does business. The Goal is a gripping, fast-paced business novel about overcoming the barriers to making money. You will learn the fundamentals of identifying and solving the problems created by constraints. From the moment you finish the book you will be able to start successfully addressing chronic productivity and quality problems."--Proporcionado por la editorial.

Eliyahu M. Goldratt

Jeff Cox

David Whitford

The Goal

Why do some products, companies, and social programs thrive as they grow while others peter out? There are five causes: 1) False positives, or inaccurately interpreting a piece of evidence or data; 2) Biased representativeness of population, or not making sure your samples reflect the larger population at scale; 3) Non-negotiables that can’t grow or be replicated; 4) Negative spillovers, or unintended outcomes; and 5) Cost traps.

The Challenge Of Scale

When a seemingly promising idea loses efficacy or profitability as it expands, we call it a “voltage drop.” These failures to scale never happen because of one single reason.False positives occur when you interpret a piece of evidence or data as proof that something is true, when in fact it isn’t — the inaccurate Covid test results. For scaling, a false positive is an erroneous sign that an idea has voltage when it really doesn’t.When possible, the solution for rooting out false positives is to have at least three independent replications of the idea that show early promise.

False Positives 

All ventures must understand their potential audience. The first way to do this is by making sure your test samples in the small scale reflect the larger population at scale.  To weed out biases, make sure your early adopters are a random sample. You should also make sure that your survey respondents have appropriate incentives to tell you the truth. A focus group participant who says they would purchase a product if it was introduced could simply be saying, “I would love the option to consider that product in the future,” as opposed to “I will be purchasing the product in the future.”

Biased Representativeness of Population

For an idea or enterprise to hold strong at scale, you need to know whether your “non-negotiables” — the drivers of your success — can be replicated at scale. You can’t afford all the talent you need as you grow, so you hire fewer high-performers and quality suffers at scale — a cruel voltage drop.As you scale, regulatory constraints, resource constraints, fidelity concerns, and a host of other issues might arise. We must bring these scaling constraints back to the petri dish and make sure the idea works with them in place.

Non-Negotiables That Can’t Grow or Be Replicated

A spillover effect is the unintended impact one event or outcome can have on another event or outcome. A classic example is when a city opens a new factory, and the air pollution it produces impacts the health of nearby residents.As you scale, the likelihood of spillovers increases dramatically. General equilibrium effects, or natural readjustments of the market, are one chief cause.When designing your idea early on, you must anticipate negative spillovers and look for opportunities to engineer and benefit from positive ones.

Negative Spillovers

To scale successfully, you need to determine not only how many people like your idea, but also what they’re willing to pay for it and, crucially, how much it will cost to provide.<ul><li>One strategy to escape the cost trap of scaling is to make sure you benefit from economies of scale, a skill Elon Musk excels at in all his ventures.</li><li>Another strategy is to create models that don’t rely on top-tier talent. As you scale, finding and paying high-performers will become prohibitive. The solution is to create products that can give their full value to customers even with average performers delivering it.</li></ul>

The Cost Trap

Happy families are all alike; every unhappy family is unhappy in its own way.

Just like Leo Tolstoy's quote, scalable ideas are all alike; every unscalable idea is unscalable in its own way. The difference with scaling is there are only five main obstacles you face. And once you anticipate and avoid them, you can scale your idea for the highest voltage possible.

The Bottom Line

Why do some products, companies, and social programs thrive as they grow while others peter out? According to the author, there are five causes: 1) False positives, or inaccurately interpreting a piece of evidence or data; 2) Biased representativeness of population, or not making sure your samples reflect the larger population at scale; 3) Non-negotiables that can’t grow or be replicated; 4) Negative spillovers, or unintended outcomes; and 5) Cost traps. Here, he explains and offers examples of each cause, as well as how to anticipate or avoid them.

Why It’s So Hard to Scale a Great Idea

Selling is a delicate science. Instead of pages of elaborate descriptions, you only need the right words—even if it’s two sentences long.Goldstein came up with a two-line pitch that effectively summarized Hipmunk’s value proposition: Lowering distribution costs. Eventually, Goldstein's company went on to secure over $55 million from investors.

Adam Goldstein’s Two-Line Pitch & Shultz Photo School’s One-Liner

Think about the following questions when creating a short and concise B2B pitch deck:<ul><li>What does your product or service do? What are its benefits?</li><li>What is the unique selling proposition (USP) of your product or service? How is it different from your competitors?</li><li>What is the ultimate goal of a product or service? Think about the pain points that it can solve.</li></ul>

Takeaway

Your pitch should provide a perspective based on your audience, so they know how your product or service can benefit them and why they should buy it from you.Make sure your sales pitch is relevant to your target audience and interesting enough to pique their attention

Make it All About the Customer

Here are a few tips to make your live pitches fun and engaging:<ul><li>Explain the advantages of your product quickly.</li><li>Add humor to your demonstrations.</li><li>Add additional visual aids, such as graphs, statistics, and charts, to make your story more interesting.</li><li>Practice how you’d approach the audience with the product beforehand.</li></ul>

What do door-to-door salesmen, magicians, and late-night infomercials have in common?They try to create a “wow” moment by demonstrating the product or service’s most unique feature.Although giving a demo of your product in your sales pitch costs time and resources, it’s a worthy investment.An Eg Video: <a href="https://youtu.be/ggi3yfUv0Mo">Aaron Krause’s Scrubbing Tool Pitch</a>

Show What Your Product or Service Can Do

Apple’s keynote videos are a masterclass for those wanting to create the perfect sales pitch.It begins with the company’s rich history and moves the specifications of its products in a relatable and easy language. There is absolutely no use of jargon—only features that appeal to Apple’s audience.

Use Your Brand Story to Create Hype

Here’s how to create hype through your brand story:<ul><li>Explain your brand history briefly.</li><li>Create a backstory that’s interesting enough to attract prospects’ attention.</li><li>Avoid using metaphors.</li><li>Back your claims with facts.</li><li>Avoid jargon and instead, use a relatable and easy language.</li></ul>

Mark Cuban, the owner of Dallas Mavericks, had his work cut out for him when his team was struggling to win matches back in the early 2000s, which resulted in low ticket sales.He knew that low ticket sales would translate to heavy losses, which could really shake his company’s future. So he decided to take charge of the situation.Cuban got on the phone with former season ticket holders and asked them to come back to the game, reminding them of their experiences of going to the games as kids. He also emphasized how winning or losing of a team didn’t matter—the feeling did.

Build an Emotional Connection

Here are a few tips to create more emotionally-appealing sales pitches:<ul><li>Adopt a more compassionate and understanding approach when writing your pitch.</li><li>Create a phone sales pitch script that has nostalgic or emotional value.</li><li>Avoid making false claims while pitching.</li><li>Include commonalities between you and your customers.</li><li>Try to add shock value to your pitch.</li></ul>

Want to improve your B2B sales pitch? Get 10 proven B2B sales pitch examples and learn why they work well.

10 Proven B2B Sales Pitch Examples to Inspire Your Own

While many IC-level developer tools offer free trials that let developers take the product for a test drive themselves, enterprise POCs and trial periods address a different kind of buyer pain point: exploring a potential (and likely significant) in a new solution.A paid pilot sets expectations for what the period is about: evaluating your product as a long-term investment. Asking your customers to pay a token fee is an important qualifier for long-term successful deals

Frame your POC as a “Paid Pilot.”

POCs or paid pilots should be framed in the context of a full-year contract, with the ability to terminate at will. Setting the pilot period up this way means you’ve already jumped through the <a href="https://www.heavybit.com/library/blog/customer-security-questionnaires-the-vra-two-step/">legal and security hoops</a> you’ll inevitably face. When the customer decides to convert from the pilot to the full-term contract, you won’t need to slow down to negotiate details. You’ll be able to keep up your momentum and build on the results you’ve shown during the pilot.

Start with a Contract

Many POCs are set for a 90-day period. But a full quarter feels like a long time, and the task of implementing and evaluating your product can easily get lost among the team’s other priorities for the quarter. Instead, aim for a 30-day paid pilot. A one-month pilot pushes your product to the top of the to-do list and drives urgency for stakeholders.You can always leave the option open to extend the POC for another 30 days if needed

Stick to a Short Time Frame

Pick a single KPI that will have a measurable business impact (e.g. engineering time saved, increased revenue) and frame the pilot in terms of that goal. Only pick one KPI; the point is to share the sharpest, most focused vision of success you can, and the more goals you have, the less clear your impact will be. It’s okay if you pick aggressive KPIs.You just have to show that you can move the needle.

Define Clear Goals for the Pilot

One of the most common mistakes that companies make during their POCs is doing all the heavy lifting for the customer. Enterprise SaaS POCs are about showing business value, and they require an investment of resources from your customer. In order for a POC to be successful, there has to work on both sides.Set the expectation that your POC is a partnership between your team and your customer’s team to ensure that they’re ready to commit the time and resources needed to get it off the ground.

Set Expectations for Shared Responsibility

A well-run paid pilot, or trial period can be the key to capturing and converting prospects, especially as you move upmarket. But POCs can be challenging to execute well.

Heavybit is the leading fund for developer and enterprise startups. From pre-Seed to Series A companies, we help teams achieve breakout commercial success. 

How to Execute SaaS POCs that Convert | Heavybit

Use these three criteria to evaluate an idea:<ol><li>Longevity — Will it stay relevant for a long time?</li><li>The monetization sweet spot — Can you make a living?</li><li>Limited but extensible scope — Can you pull it off?</li></ol>

The Golden Trio

Riding the hype train can get your project trending quickly, but you'll have nothing left when the hype is over. So find something that has longevity instead. What's something people will keep searching for in the coming decades? Email, DNS, online meetings, and timezone conversions are all examples of things that have a high and steady search volume.

Longevity

If your project can't attract any users, then it's obviously not going to generate any meaningful revenue, let alone allow you to eventually build a business around it.Too much monetization potential, on the other hand, can attract regular businesses, or venture-backed businesses. So ideally, we'd be somewhere in between.

The monetization sweet spot

You can't undertake a massive project on the side, so the scope needs to be minimal. Once an initial version is live, it should be extensible incrementally. Adding many small features that add up to a great product. Since side projects are primarily done in the evenings and weekends, the available time is usually chunked into sessions of a couple of hours.That's another reason to find something that can be built iteratively. Try to ship something every other session.

Limited but extensible scope

Three important criteria for picking a side project are longevity, the monetization sweet spot, and the scope.

career

Career

computerscience

Computer Science

How to pick a side project strategically

<a href="https://otter.ai/">Otter.ai</a> turns your voice conversations into smart notes that you can easily search and share. You can use it to take notes at your meetings and interviews, capture your thoughts and ideas while you're driving in the car, and transcribe your existing recordings and podcasts. Price: Free

Otter

<a href="https://www.headspace.com/">Headspace</a> is an app mainly specialized for meditation, sleep and mindfulness. The app’s Focus tab has options tailored specifically to workplace situations. For someone who is easily distracted but enjoys a little background noise, Headspace’s nature soundscapes provide just enough ambience; “Cabin Downpour” and “Redwood Canopy” are personal favorites. <a href="https://www.headspace.com/">Price: $13/month, $70/year</a>

Headspace

<a href="https://getpocket.com/en/">Pocket</a> is a social bookmarking service made by Mozilla Corporation for storing, sharing, and discovering web bookmarks.Collect industry headlines, sync them to your phone, and focus as you read the articles offline. The basic service is free. There is also Pocket Premium which gives the following features: <ul><li>Build a permanent library of everything you saved</li><li>Read in a custom & add-free space</li><li>Enhanced searching & tagging</li><li>Unlimited highlights</li></ul> <a href="https://getpocket.com/premium?ep=1">Price: Free or $5/month, $45/year</a>

Pocket

Have trouble putting down your phone? <a href="https://flora.appfinca.com/">Flora</a> blocks distracting apps, such as Facebook, Instagram or games, in a pleasant way to help you focus on what’s more important in real life.When setting a focus timer with Flora , the app plants a digital tree that only grows if you refrain from using your phone. Flora is also a to-do list, and more. Price: Free

Flora

<a href="https://buffer.com/">Buffer</a> is a multi-purpose social media marketing software tool. It's designed to manage accounts in social networks, by providing the means for a user to schedule posts to Twitter, Facebook, Instagram, Instagram Stories, Pinterest, and LinkedIn, as well as analyze their results and engage with their community. <a href="https://buffer.com/pricing">Price: Free or $5-$10-$100/month</a>

Buffer

<a href="https://moleskinestudio.com/actions/">Actions by Moleskin Studio</a> is a sophisticated app for getting things done. It is a feature-rich task manager made to help you get your work done effectively. It’s built around three sections – Logbook, Schedule, and Lists – that organize your tasks without overloading you with filters, groups, projects and labels.Actions is available <a href="https://apps.apple.com/app/apple-store/id1227402276?pt=542023&ct=mdshome&mt=8">on iOS</a>, <a href="https://play.google.com/store/apps/details?id=com.moleskine.actions.release">Android</a> and <a href="https://actions.moleskinestudio.com/">web</a> with a <a href="https://moleskinestudio.com/support/membership/basics/purchasing-a-subscription/">one week free trial</a>. <a href="https://www.moleskine.com/en-us/app_actions.html">Price: $2/month, $12/year</a>

Actions

Stay focused, automate what you can, and let your phone handle the hard stuff.

artsandculture

Society, Arts & Culture

6 Apps That Take the Grind out of Your Workday

Trust takes a different shape depending on the form of partnership, but in all circumstances, we should try to design our partnerships — whether professional or personal — to default to trust. Here are 7 guiding principles:<ol><li>Assume good intentions</li><li>Create a safe, honest space for trust to grow</li><li>Be transparent and clear</li><li>Make hard conversations the norm</li><li>Allow mistakes to build trust</li><li>Watch your body language</li><li>Trust yourself</li></ol>

Ground Truth: Default To Trust

Don’t jump to conclusions about the other person’s actions, going immediately to a place of fear or distrust. Trust grows when you are confident the other person has your back, as well as the collective benefit of the relationship in mind.  A strong purpose helps embed good intentions in every action. It deepens momentary trust into something enduring and profound. Consistently defaulting to trust takes a leap of faith, which in turn encourages more trust.

1. Assume good intentions

This requires time and regular moments that build stability, history and joy. When you make honesty and openness a central priority with your Deep Connections, people won’t hide from difficult conversations. Don’t be afraid to talk about the tough stuff.

2. Create a safe, honest space for trust to grow

It’s easier to be honest and open when you design for transparency. A clear operating framework, including clear roles and responsibilities, is fundamental in enabling trust to flourish. It allows people to be heard, make decisions, take risks, be efficient and do extraordinary thinks.

3. Be transparent and clear

Don’t be afraid to talk about the tough stuff. The idea is to communicate openly, always, so that people are free to express themselves even when what they have to say is hard to hear. The worst thing you can do is disengage, ignoring stressors on yourself and others until the tremors grow into an earthquake that could destroy the relationship.

4. Make hard conversations the norm

No matter how carefully you craft a relationship, there are moments when trust can be broken, especially in the early stages, when you and your partner don’t have a sense of shared history to help you understand why someone is doing something that appears hurtful. Acknowledging and taking responsibility for mistakes can go a long way toward building trust. Ultimately, building enduring trust with someone else is impossible unless you already have that kind of trust in yourself.

5. Allow mistakes to build trust

Rolling your eyes or turning your back when someone is talking to you can be all it takes to undermine trust.

6. Watch your body language

Ultimately, building enduring trust with someone else is impossible unless you already have that kind of trust in yourself. As you better understand yourself, you will come to recognize that other people are simply trying to be their best selves, too. That understanding will enable you to collaborate more openly and effectively.

7. Trust yourself

Jean Oelwang, the president and founding CEO of Virgin Unite, has interviewed hundreds of people to figure out the key elements behind great partnerships. One of the most critical (and tricky) is trust -- and she explains how you can foster it.

teamwork

Teamwork

7 ways to build greater trust in all of your partnerships

When a visitor visits a web address, the browser makes a request to view the files on the page. A record of these requests is kept in the server log.You could see the visitor’s IP address, when the visitor landed on your site, the browser they used, etc.Analyzing these server logs were analytics was the start of web analytics.Here's where the concept of page views begins (it is also why gets outdated).

Server-Log-Analytics: The Early Beginnings of Web Analytics

The early websites were pretty basic, just static pages with limited text, images and hypertext. Any interaction with the website meant redirecting to a new page, so a new page view.The functionality & interactivity of the website has evolved a thousand-fold since.<ul><li>Elements and interaction: There are videos, forms, CTAs and so on. How do visitors interact with individual page elements and sections?</li><li>Conversion funnel: Consider processes happening on one page, with each step loading within the page. How do you map this?</li></ul>Page views alone doesn't cut it anymore.

Why Page Views is Not Enough

Everything that happens on a website is an event.Button clicks, clicks on outbound links, form submissions, video plays and watch time, e-book downloads and so on.Basically, every action worth measuring can be measured and optimized.<ul><li>Measure all kinds of metrics through the same dashboard (instead of one for traffic and one for forms, one for demos and so on)</li><li>Make your A/B testing, CRO more effective</li><li>Find which offerings and messaging gets more traction.</li></ul>

Enter Events

The Evolution of Web Analytics: Page Views and Events

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