“I believe in the fact that the more you learn, the more you earn. Rich people are book lovers. They are book nerds. So if you want to take your life to the next level, and get some perspective, start reading and lose the mindset that reading is for losers. It is for winners and the people who rule the world”

“If someone offers you an amazing opportunity, but you are not sure you can do it. Say YES. Then learn how to do it later.”

Surround yourself with people that push you to do and be better. No drama or negativity. Just higher goals and motivation. Good times and positive energy. No jealousy or hate. Simply bringing out the best from each other”

<ol><li>Be passionate about what you do.</li><li>Set high and long term goals.</li><li>Explore before you commit.</li><li>Hire the right people.</li><li>Focus on your product and make it better.</li></ol>

5 Lessons for Young Entrepreneurs from Mark Zuckerberg

<ol><li>Build a culture.</li><li>Follow your heart.</li><li>Take a risk.</li><li>Have a great name.</li><li>Have zero regrets.</li><li>Stand for something.</li><li>Invest more in product than marketing.</li><li>Be stubborn in vision, but flexible in approach.</li><li>Give premium products at non-premium prices.</li><li>Focus 100% on the customer.</li></ol>

Jeff Bezos’ 10 Rules to Business Success 

<ol><li>Learn from the mistakes of others.</li><li>Focus on quality, not quantity or size.</li><li>Be the first.</li><li>Prepare for the future.</li><li>Respect competitors.</li><li>See challenges as opportunities.</li><li>Believe in yourself.</li><li>Surround yourself with greatness.</li><li>Leave healthily.</li><li>Have fun.</li></ol>

Jack Ma’s 10 Success Rules 

<ol><li>Never give up.</li><li>Really like what you do.</li><li>Don’t listen to the little man.</li><li>Take a risk.</li><li>Do something important.</li><li>Focus on signal over noise.</li><li>Look for problem solvers.</li><li>Attract great people.</li><li>Have a great product.</li><li>Work super hard.</li></ol>

Elon Musk’s 10 Rules of Success 

<ol><li>Invest for long term.</li><li>Buy when no one is buying.</li><li>Believe in business, not valuation.</li><li>Once invested, always invested.</li><li>Invest where you know the business.</li><li>Save more, don’t over-spend.</li><li>Rich does not make you change your attitude on the way you live.</li><li>Do charity.</li><li>Enjoy your life.</li></ol>

Warren Buffett’s Investment Advice 

<ol><li>Risk comes from not knowing what you are doing.</li><li>Be fearful when others are greedy and be greedy when others are fearful.</li><li>You can’t make a good deal with a bad person.</li><li>Buy it thinking you will hold it forever.</li><li>The most important investment is yourself.</li><li>Price is what you pay. Value is what you get.</li><li>Buy something you could hold for 10 years.</li><li>Don’t put all your eggs in one basket.</li><li>Spend what is left after saving.</li><li>Don’t rely on one source of income.</li><li>Never lose money</li></ol>

Warren Buffett’s Investment Quotes 

Remember:<ul><li>Steve Jobs was adopted.</li><li>Jeff Bezos worked at MCDonald’.</li><li>Oprah Winfrey was pregnant at the age of 14.</li><li>Mark Zuckerberg built many chat systems that failed.</li><li>J k Rowling got many rejection before she published “Harry Potter”.</li><li>Jan Koum started WhatsApp at 35</li><li>Asa Candler started Coca-Cola at 41.</li><li>Gordon started Starbucks at 51.</li><li>Sam Walton started Walmart at 44.</li><li>Ferdinand started Porsche at 56.</li><li>Colonel started KFC at 62.</li></ul>

What is your Excuse?

“Based on my experience, I would say that rather than taking lessons on how to become an entrepreneur, you should rather jump into the pool and start swimming”

career

Career

entrepreneurship

Entrepreneurship

business

Business

startup

Startups

leadershipandmanagement

Leadership & Management

Priceless advice from entrepreneurs

In this author says there is 4 obstacles that we face from our birth that may be from society, parents etc author says we want to solve that 4 obstacles to lead a happy and successful life. That four are<ol><li>we are told from childhood onwards that everything we want to do is impossible</li><li>love (how love is a obstacles I will explain in later stage so do follow me)</li><li>fear of the defeats</li><li>the fear of realizing the dream for which we have been fighting all our lives</li></ol>﻿

Author Note

The Alchemist is a novel by Paulo Coelho that tells the story of Santiago, a shepherd boy who dreams of discovering a treasure. Along the way, Santiago learns several life lessons:

life lessons

Santiago learns that he must pursue his personal legend or the path that is meant for him, in order to find true happiness and fulfillment.

1. Follow your dreams and passions: 

Santiago must leave his comfortable life as a shepherd and venture into the unknown in order to find his treasure. He learns that change and uncertainty are a necessary part of life and that taking risks can lead to great rewards.

 2. Take risks and embrace change:

Santiago learns that the journey itself is just as important as the destination. He learns to trust in the process and to let go of his need for control.

3. Trust in the journey:

Book of the day. I will cover takeaways from this book

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho. Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations. Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

motivationandinspiration

Motivation & Inspiration

books

Books

A special 25th anniversary edition of the extraordinary international bestseller, including a new Foreword by Paulo Coelho.Combining magic, mysticism, wisdom and wonder into an inspiring tale of self-discovery, The Alchemist has become a modern classic, selling millions of copies around the world and transforming the lives of countless readers across generations.Paulo Coelho's masterpiece tells the mystical story of Santiago, an Andalusian shepherd boy who yearns to travel in search of a worldly treasure. His quest will lead him to riches far different—and far more satisfying—than he ever imagined. Santiago's journey teaches us about the essential wisdom of listening to our hearts, of recognizing opportunity and learning to read the omens strewn along life's path, and, most importantly, to follow our dreams.

Paulo Coelho de Souza is a Brazilian lyricist and novelist and a member of the Brazilian Academy of Letters since 2002. His novel The Alchemist became an international best-seller and he has published 30 more books since then.

Paulo Coelho

The Alchemist

To build an effective personal brand You got to embrace the most unique and interesting side of you 😎The mass is now being chopped up and you might already be 'another boring' someone without a unique selling point.. In other words: A disposable commodity So, if you follow the mass, you'll get the odds stacked AGAINST you  There are way too many choices and sameness crowding for attention If your audience don't get a kick out of what you are offering  -Ultimately it will come down to price wars and that's no way to sustain your business

Are You Disposable?

Want to be taken seriously in your chosen field?  🫴Start treating your profile with intention. 👁️👄👁️WHAT DOES EVERYONE ELSE SEE? Be careful not to get infected with 'excushititis' - I don't have time (you refuse to do it)- I'm not good enough (you'll never be good if you don't start taking it seriously)- It's not effective (well, you're doing it wrong.)Don't assumeJust because you shared something ONCE, people have to be obliged.. Well guess what? They won't. You got to have a process and then.......🌟You need to trust yourself with it and keep delivering it

Branded Branding 

Entrepreneurship could actually be your saving grace to adapt to this new Vuca world. Especially with the new rise of internet culture.The Web3 potential is EFFECTUALBy utilising NFTS we create the world we want ✅Internally and change culture outTaking control in preparation and preventionEven failing is an intended planned process   🙅‍♀️Not outside inWaiting passively for shit to happen Most times too late

The Entrepreneurship Way Of Life Could Be Your Saviour 

Take the time to recognize and attend to your own needs. This takes a good level of self awareness so that you are able to make sound decisions and build that into your work & life. By ‘selfishly’ scheduling enough time every day to recharge on your own, you will be more a selfless and effective leader. When a leader pays attention to their own needs they enable others to do the same.

Be Selfish 

personaldevelopment

Personal Development

marketingandsales

Marketing & Sales

Making yourself into an asset

<ol><li>Improve your habits and skills</li><li>Increase your productivity with the "monk mode"</li><li>Entrepreneurship with business models</li></ol>

The key 3 steps

These habits are not going to make you more money, they are going to give you more energy.<ol><li>Sleep well (at least 8 hours per day)</li><li>Eat Healthy (you can use meal prep)</li><li>Exercise (at least 10min a day, it is not necesary to go to a gym)</li></ol>Many times we do not start a project because of lack of energy and not because of lack of time.

Habits

Responsability. take responsabilities for everything that happen in your life.Time managment. set your priorities.Proactivity. be the person who is constantly looking for solutions, not problems.Deepwork. works for a defined period of time without distractions.Be real. set goals that really depend on you and not on something else.perseverance. it is the key if you have no talent.

Skills

take care of your environment. surround yourself with people who inspire you and push you to improve.focus on what you can control. avoid feeling bad about something you have no control over.don't criticize the people you want to become. try to learn from them instead.don't do things for money. this will only drain your energy and you will end up frustrated.

Tips

This is an extreme productivity strategy for starting a business or a project. It consists of doing a series of things during a certain number of days.Separate your activities into 2 types: mandatory and optional<ul><li>Mandatory. this includes no drink and cigarettes, exercise daily, turn off notification on your phone</li><li>Optional. you can add things here according to your objectives (examples: no coffe, meditate, delete social media from your phone)</li></ul>

Monk mode

<ul><li>Defines the number of days</li><li>Create a document for tracking your progress</li><li>Even if you fail one day, keep going.</li></ul>

How to start monk mode?

You can track your progress with these two applications; the simpler the better (you can also use pen and paper)<ul><li>Loop.</li><li>Google sheet.</li></ul>

How to track your progress?

There is no such thing as a good or terrible business; everything relies on the person doing it. It is crucial that you understand your profile and select a business plan in line with your strengths.a business can be bad for you but good for someone else just as it can be bad for someone else but good for you.The following is a list of some business models you can use:

Business model

difficulty: highinvestment: 0 usdPros: scalable business, several sources of incomeCons: long term

Youtube

difficulty: highinvestment: 0 - 500 usdPros: scalable business, you don't have to worry about deliveryCons: conditions can be changed at any time

Affiliate marketing

difficulty: highinvestment: 2500 - 5000 usdPros: amazon is your partner and you don't have to worry about deliveryCons: stock risk, high competition

Amazon FBA

difficulty: highinvestment: 500 - 5000 usdPros: you have full controlCons: stock risk, high competition

E-commerce

difficulty: highinvestment: 500 - 5000 usdPros: high margins, very scalableCons: you have to expose yourself publicly

Infoproducts

difficulty: highinvestment: 0 usdPros: high marginsCons: you exchange time for money, high competition

Services

difficulty: highinvestment: 0 - 1000 usdPros: high margins, very scalableCons: you have to know how to sell, high competition

Marketing agency

difficulty: highinvestment: 0 - infinite usdPros: you carry out your own ideaCons: high risk

Business idea

difficulty: highinvestment: 0 - 15000 usdPros: stabilityCons: you can't decide who you work with

Professional career

<ul><li>forget about investments if you are just starting out.</li><li>the best investment is in your business or project.</li><li>your greatest asset is your business or project, they will make you more money or you can even sell it.</li></ul>you can start looking at investments once:<ol><li>you have a stable source of income</li><li>you have built up a safety fund of at least 6 months of work</li></ol>

When to invest?

These tips are extremely valuable to me and should be considered when starting a business or project.

Cómo Pasar De 0€ a 10.000€ Al Mes (formación de 45 minutos) Índice: 00:00 Introducción 02:55 Hábitos y habilidades 21:27 Aumenta tu productividad con el "Monk mode" 24:53 Emprende con estos modelos de negocio 44:02 Conclusión ► Cómo crear un negocio de Amazon FBA: https://youtu.be/pP_jRZHK4NI ► Cómo crear una Tienda Online con Shopify: https://youtu.be/ty1tGghxqjkc Disclaimer: El contenido de este vídeo es puramente entretenimiento, lo que se expone en él no debe interpretarse en ningún caso como una recomendación de inversión o un asesoramiento financiero. No soy experto en finanzas ni inversiones. La compra de criptomonedas o cualquier otro activo supone un riesgo considerable de pérdida. Los enlaces anteriores son enlaces de afiliación, recibo una compensación de los sitios web asociados. El vídeo es correcto en la fecha de publicación, pero puede no serlo en el futuro.

habits

Cómo Pasar De 0€ a 10.000€ Al Mes (formación de 45 minutos)

Índice:
00:00 Introducción
02:55 Hábitos y habilidades
21:27 Aumenta tu productividad con el "Monk mode"
24:53 Emprende con estos modelos de negocio
44:02 Conclusión

► Cómo crear un negocio de Amazon FBA: https://youtu.be/pP_jRZHK4NI
► Cómo crear una Tienda Online con Shopify: https://youtu.be/mO9dddvyIb4

Disclaimer: El contenido de este vídeo es puramente entretenimiento, lo que se expone en él no debe interpretarse en ningún caso como una recomendación de inversión o un asesoramiento financiero. No soy experto en finanzas ni inversiones. La compra de criptomonedas o cualquier otro activo supone un riesgo considerable de pérdida. Los enlaces anteriores son enlaces de afiliación, recibo una compensación de los sitios web asociados. El vídeo es correcto en la fecha de publicación, pero puede no serlo en el futuro.

Pruebo negocios e inversiones y comparto mi experiencia.


Adrián Sáenz

Cómo Pasar De 0€ a 10.000€ Al Mes (formación de 45 minutos)

How to Go From 0 to 10.000 USD Per Month

Taking an idea from the brainstorming stage to product development and into launch can be difficult. It is crucial to create a risk management plan for your small business.The first thing you'll need to calculate is the cost to launch, including your marketing and sales plan. Solidifying concrete numbers will give you a solid foundation to work from.

Laying the foundation for your risk management plan

Your business plan is your guide. It should be highly detailed with information on all aspects of the business, including an industry snapshot, go-to marketing strategies, finance, personnel and other various operating procedures.To do this, ask yourself the following questions: What is the current state of the market for this type of product (think supply and demand)? What is our ideal customer profile? How do competitors fit into the landscape? How are we different? What is our profit margin and how do we plan to pay off debts? Do we have the proper contracts in place?

1. Account for risk in your business plan

You do not need a huge collection; you need a pain point and a solution. According to research from CBInsights, startups fail most often due to two reasons: failure to verify market needs and not spending money wisely.It can be easy to get caught up in size and scale, but consumers are looking for quality authenticity and a compelling brand story. Focus on these things first. A quick way to run your brand into the ground is sprinting too fast out of the gate with no clear direction. Find your place in the market and develop one really good product first, and the rest will follow.

2. Establish your place in the market before you scale

Make sure your manufacturer has capabilities that fit your needs, from the size of the facility to quality and speed. You do not want your initial brand launch to turn out the way Jaclyn Cosmetics did in 2019 when its highly anticipated makeup products were found filled with mold, hair and bubbles.The reason for this error? The fibers from the cleaning towels were left in a big tub where the lipsticks were mixed. Although this was not the fault of the brand, it took the hit and its reputation never recovered.

3. Find a manufacturer that can help you scale your minimum order quantity

Gathering feedback on the performance of a product does not have to be expensive, nor does it have to be a huge undertaking. To gauge consumer interest, test your product on the market. This could look like doing a soft product launch on your website, or utilizing more general third-party selling platforms. Rather than purchasing 500 units, put 50 of each SKU and measure product performance based on key KPIs.Once your product is out, pay close attention to customer reviews. Criticism is not necessarily fun but take it to heart and respond accordingly.

4. Perform small test runs to gauge consumer interest

Knowledge of risk factors and the ability to implement risk-management strategies is crucial before launching your brand.

With high inflation and a potential looming recession, launching a business is riskier than ever — but these four strategies just might help lower that risk.

Mitigate the Risk of Business Failure With These 4 Strategies

There are many different approaches to making content and I'm very often asked “How do you create content that is popular, that will be popular?” And I don’t think that’s a very good question to start with. In fact I think you should ask yourself first and foremost “Why do you create content?” So, there are many potential answers to this. What I would consider a bad answer is “to get likes and favorites and subscribers”. That is an intermediate step and you can get trapped in what I would consider, and other people like Eric Reese might call, vanity metrics.

Ask Yourself This, First And Foremost

With vanity metrics you’re chasing metrics because they’re highly coveted by many people, which is only looking at the symptoms of potential success, i.e. the likes and so on, but not looking at the ultimate objective. So what might a good objective be? A good objective might be “I’m creating content to determine or hone in on, specifically target, my 1000 true fans”. (If you read one article on content creation or marketing I would make it “1000 True Fans” by Kevin Kelly.)

The “Vanity Metrics”

The die-hard fans are those whose behaviors, beliefs, likes, dislikes, I understand because I’m part of that market. Whatever niche it is, even if it’s a one in a million niche, that can still be a sizable audience. So I want to not appeal to all of the readers or listeners in the world, but instead I want to actively call and filter my audience so that only the people I want to connect with directly actually wade through.

The “Die-hard Fans”

These are very real, tangible, measurable outcomes and I would encourage you to think about what you want to do with your content, what do you want to achieve beyond what we would consider vanity metrics. And there are some vanity metrics that can be converted into dollars. If you’re an Instagram celebrity or you are interested in becoming one, you know that if you have a million plus subscribers, or you have a few million, that you can earn 50 to $70,000 per promoted post. OK, that is an objective. It’s also an objective dependent on a lot of variables you don’t control.

The Dependent Objectives

I remember talking to someone who had a very successful content-based business built on Facebook. And he said “It’s like having the most profitable McDonald's in the world, built on top of a volcano: you don’t know when it’s going to erupt”.

Building On Top Of A Volcano

So my preferences are always: first, clear objective; what you want to achieve, perhaps can be financially driven, that’s fine, I don’t consider fame in and of itself to be a very useful objective and there are a lot of downsides to that. Then, you have identifying your 1000 true fans. And I will tell you right now that if you try to make something that appeals to everyone, if you try to make something that everyone will like, it will be something that no one loves.

Independent Objectives And True Fans 

So you wanna first identify the 1000 diehards; once you have your diehard, true believers, they are your strongest unpaid marketing force. They will then recruit your casual listeners, casual readers, and widen out the concentric circles of your access. So you start with 1000, you end up with a readership of a million or three million or 10 million. And that’s exactly what’s happened with me. And I began in a very narrow narrow niche and then, overtime, as I built a larger readership, expanded topically; but I didn’t begin with a wide variety of topics.

Natural, True Fans Are Natural, True Recruiters

This is a really, really important point: Do you enjoy it? In other words, Do you have a deep attraction to a given format so that you will have the endurance necessary to get through all the trials and tribulations and learning hurdles to build the large audience? If not, choose a different approach, because you will fail.

Do You Like It Enough To Suffer Through It?

Otherwise, with all of this, I encourage you to think about the long game and ask yourself “If I were in this for the long game, if I commit this is not a three-month endeavor, it is at minimum a three-year commitment to mastering this craft, how does that change your decisions and what does the path potentially look like? It doesn’t mean you have to be wedded to a 3 year plan, but it means that at least you are committed to doing this thought exercise of putting it down on paper and checking out what it might look like.

Are You In It For The Long Game?

So if you want to not just create popular content that is ephemeral, that disappears like the flicker of a firefly in the Internet landscape, if you want to convert your efforts into a sustainable career with fans who will take a bullet for you and travel with you wherever you go, you have to think about it differently: do not get caught up in the vanity metrics; and ask yourself “Why?”, ask “So what”, ask “And then what?”, “For what?”, many many many times.

Why? So What? And Then What? For What?

And challenge not only your own assumptions, but the assumptions of other people who give you advice. So feel free to completely disagree with what I say; however, recognize that my beliefs and tenets that I follow are born of many experiments over a long period of time. So if you’re gonna disagree, guess what: those are hypotheses you have to test; and it is through the testing that you will find your own unique path.

Make Your Case To Make Your Path

If you try to make something that everyone will like, it will be something that no one loves.

“If you try to make something that everyone will like, it will be something that no one loves.”

Tim Ferriss talks about determining objectives when creating content. SUBSCRIBE: http://bit.ly/1dSzTkW About Tim Ferriss: Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running. Connect with Tim Ferriss: Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3 Like Tim Ferriss on FACEBOOK: http://on.fb.me/1avYUxq Follow Tim Ferriss on TWITTER: http://bit.ly/17d94TE Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J

podcasts

Podcasts

Tim Ferriss talks about determining objectives when creating content.

SUBSCRIBE: http://bit.ly/1dSzTkW
 
About Tim Ferriss:
Tim Ferriss is one of Fast Company’s “Most Innovative Business People” and an early-stage tech investor/advisor in Uber, Facebook, Twitter, Shopify, Duolingo, Alibaba, and 50+ other companies. He is also the author of five #1 New York Times and Wall Street Journal bestsellers: The 4-Hour Workweek, The 4-Hour Body, The 4-Hour Chef, Tools of Titans and Tribe of Mentors. The Observer and other media have named him “the Oprah of audio” due to the influence of his podcast, The Tim Ferriss Show, which has exceeded 200 million downloads and been selected for “Best of iTunes” three years running.

Connect with Tim Ferriss:
Visit the Tim Ferriss PODCAST: https://bit.ly/2rYjUBr
Visit the Tim Ferriss BLOG: http://bit.ly/17jDHw3
Like Tim Ferriss on FACEBOOK: http://on.fb.me/1avYUxq
Follow Tim Ferriss on TWITTER: http://bit.ly/17d94TE
Follow Tim Ferriss on INSTAGRAM: http://bit.ly/2IfH37J

Tim Ferriss has been listed as one of Fast Company’s “Most Innovative Business People” and one of Fortune’s “40 under 40.” He is an early-stage technology investor/advisor (Uber, Facebook, Shopify, Duolingo, Alibaba, and 50+ others) and the author of five #1 New York Times and Wall Street Journal bestsellers, including The 4-Hour Workweek and Tools of Titans: The Tactics, Routines, and Habits of Billionaires, Icons, and World-Class Performers. The Observer and other media have called Tim “the Oprah of audio” due to the influence of The Tim Ferriss Show podcast, which is the first business/interview podcast to exceed 100 million downloads. It has now exceeded 800 million downloads. 

Listen to The Tim Ferriss Show podcast: https://tim.blog/podcast
Sign up for Tim's "5-Bullet Friday" free email newsletter with 1.5M+ subscribers: https://tim.blog/friday 


Tim Ferriss

How to Create Content That Sustains a Career | Tim Ferriss

How to Create Content That Sustains a Career

“Twitter was originally conceived as a mobile status update service— an easy way to keep in touch with people in your life by sending and receiving short, frequent answers to one question, ‘What’s happening?’The perfect equilibrium of two different ways of looking at the world:"The need to talk about yourself, compared with the need to let people talk about what was happening around them." One could never have existed without the other. That balance, or battle, had created Twitter.

What's Twitter ?

Ev released the diary Web site to the world. He called it Blogger, a word that had not existed until then. He believed it would allow people without any computer-programming knowledge to create a Web log, or blog. He had a vision for Blogger, where anyone could have their own blog, the equivalent of their own online newspaper. “Push-button publishing for the people.” It was Blogger’s motto.Google bought Blogger for Tens of millions of dollars. Ev became famous.

Evan Williams (Ev) - Blogger, Twitter, Medium 

Noah was writing an application called Odeo or audio blogger, that allowed anyone to post voice-based posts to blogs from a phone. As soon as Ev started cashing out his Google stock, Noah asked if he would invest a few thousand dollars to help kick-start the idea. Ev agreed to finance more of the project but only on one condition: that Ev become CEO.

Noah Glass

Jack was hired as a freelancer almost immediately and fit into the culture of Odeo seamlessly. He had a hacker mentality, no degree, and a love for programming. The site they had just unintentionally launched hoped to be the Web’s central destination for podcasts. All of this would be completely free. In that brief moment podcasting, which had been the entire company thesis for Odeo, had become a simple add-on for Apple.

Jack Dorsey- Twitter, Square

Noah was trying desperately to sift ideas out of the employees to save the company. Jack mentioned his “status” concept. In a small snippet of text, people could note if they were available, in a meeting, or just busy, so their online friends knew their whereabouts.  It was about connecting people and making them feel less alone. Noah said Then Apple’s entering the podcasting fray had placed one hundred nails in the Odeo coffin

Status could make people feel “less alone.” 

Noah’s vibrating phone led him to think of the brain impulses that cause a muscle to twitch. So he continued flipping through the tw’s in the dictionary. Twister. Twist tie. Twit. Twitch. Twitcher. Twitchy. Twite. And then, there it was. A verb. Twitter. Twitter. Twittered. Twittering. Twitters. - “The light chirping sound made by certain birds.”

Hatching Twitter 🐣

“What are other use cases?” Dom asked. “My mom could use it too,” Jack said, so she could see what he was up to. On March 21, 2006, at 11: 50 A.M., Jack tweeted, “just setting up my twttr,”   “Oh this is going to be addictive,” Dom wrote. “Wishing I had another sammich,” Biz wrote. “Lunch,” Jack typed. “checking out twttr,” Ev said. “Oh man, this twitter tickles my nose,” Jeremy said. And that was it. A spark of life. Tweets.

"Just setting up my twttr"

Noah was also becoming paranoid about Ev. Ev explained Noah . “ I don’t think we can work together well on it.” Ev ordered Noah to resign from Twitter.Noah faced with no other choice and no one in his corner, Noah resigned.

Noah Resign

Jack had also made one of the most important decisions for Twitter to date: limiting the length of tweets. “We’re going to standardize this at 140 characters. Ev dictated that Jack would be CEO. Biz, Jack, and Ev would be cofounders. Goldman would be the vice president of product.

140 Characters

There was one person who was not Jack’s biggest fan: Ev. He believed Jack didn’t work hard enough. Wasn’t in the office enough. Was distracted by his hobbies. Jack had also started a new ritual called Tea Time: a weekly event for Twitter staff that was held on a Friday afternoon to discuss the company’s latest news.

Jack Distracted By His Hobbies

A simple status updater( jacks view) in 140-character posts was too ephemeral and egotistical to be sustainable. A news updater(Ev’s view) in 140-character spurts was just a glorified newswire. Though they didn’t realize it, the two together were what made Twitter different.

Jack's View Vs Ev's View Of Twitter

April 2008 Jack fired Blaine in an attempt to show Ev his control of the company.  Blaine had been the core programmer of Twitter, and without him Jack had no idea how to fix certain issues.  Ev pulling on one end, Jack on the other, Biz trying his best not to get caught in the middle. The board members knew they had to find a new role for Jack or let him go immediately.

Jack Vs Ev

Ev took a deep breath and replied. “Yes. I want to be CEO. I have experience running a company, and that’s what Twitter needs right now.” “Jack’s out,” he said. “The board met. This is the final decision. They want me to be CEO, and Jack will become chairman,” Ev was the majority shareholder. Jack was not.  Jack said “This is my company; you can’t take my stock away.” Ev calmly responded: “This isn’t your company. It’s done.”

Jack Was Fired 

Jack had another side project too: REVENGE. Unlike Noah, who was doing his best to forget and forgive the betrayal by his friends, Jack ran in the opposite direction, unable to flush the resentment he felt toward Ev, the board, and now Biz too, out of his mind. Each time he read an article where Jack Dorsey wasn’t acknowledged as the creator of Twitter, his blood temperature rose a degree. Ego affected them all: Noah, Jack, Ev, and Biz. They were all driven by it.

REVENGE

Jack had the germ of the idea, of people sharing their status, Noah’s vision of a service that could connect people who felt alone, and a name that people would remember, Twitter, Ev’s financial support and Silicon Valley fame, Biz’s ethical stance on protecting and standing up for people who used the service, Without any one , Twitter would never existed.

Ev, Jack, Biz ,Noah - Co-founders

The producer explained that Ev would be interviewed by Oprah— in front of seven million viewers. This would all follow Oprah sending her first tweet on live television. “Hi, it’s Friday Live and I’m on Twitter for the first time,” Oprah said cheerfully. “How’d it come to light?” Oprah asked. “My cofounders, Biz and Jack, are supergeniuses,” Noah had watched in disbelief as he realized he’d been completely erased from the Twitter story.

Oprah And Ev Interview

Biz was starting to grow frustrated , as Jack would often tell people in these interviews that he was the “inventor” of Twitter; the sole creator of an idea that actually had many creators.  “But I invented Twitter,” Jack said. “No, you didn’t invent Twitter,” Ev replied. “I didn’t invent Twitter either. Neither did Biz. People don’t invent things on the Internet. They simply expand on an idea that already exists.”

Inventor Of Twitter 

At that point Ev had received more offers to buy Twitter than he could count. Yahoo!, Google, Facebook, Microsoft, a former vice president, celebrities, and rappers had all made overtures toward Twitter, and each time Ev had said no. But it wasn’t about the money for Ev, it was about protecting the sanctity of Twitter and giving a voice to the people who used it.

Determined To Be A  Independent Company

“Campbell is the real deal,” “He’s coached Eric Schmidt, Larry and Sergey, and Steve Jobs. He’s a fucking legend.” Ev agreed to the meeting. What’s the worst thing I can do as CEO to fuck the company up?” Without skipping a beat, Campbell responded: “Hire your fucking friends!” Ev also reasoned that his friends would never betray him. ( But his close friend betrayed him 👇)

Campbell The CEO Coach 

In December 2009, Dick had been instrumental in striking a deal with Google and Bing to make the nearly forty million tweets being sent across the site each day viewable on their respective search engines. In exchange Google had agreed to pay $ 15 million to Twitter. Microsoft would hand over $ 10 million. Twitter would collect $ 25 million total.

First Revenue Of Twitter 

Jack experimented with Jobs’s round glasses and cloned the mantra of a daily uniform.He copied many of Jobs’s decisions.Jack heard that Jobs didn’t consider himself a CEO but rather an “editor.” Soon Jack started referring to himself as “the editor, not just the CEO” of Square.Jobs was notorious for denying access to reporters. He had trained the media to behave exactly how he wanted them to— when he spoke, they listened, which was his best magic trick of all.

Steve Jobs 2.0

Mike Abbott, who was vice president of engineering at Twitter, “I need your help,” Abbott told Jack. “We have no direction at Twitter, and I don’t know where the company is going.”The problem was Ev. He was still unable to make a decision. He communicated infrequently with the board and senior staff

The Moment Jack Had Been  Waiting For

Campbell said “The board doesn’t wasn’t you to be CEO. They want you to step down. They want you out.” He explained, the company needed a new type of CEO who could focus on revenue and take Twitter public. Ev had no idea whom to trust. How long ago had the board decided to fire him? Could they fire him? After all, Ev still owned the largest majority stake in Twitter

Ev Was Fired

Jack had been behind it all. Moving chess pieces, ten moves ahead. This was Jack’s revenge. Like Jack two years earlier and Noah two years before that, Ev was officially out of a job at Twitter. And like his two cofounders, he was completely powerless to do anything about it. Like Jack in his “silent” chairman role, Ev was now a “silent” product director

Jack Dorsey Revenge

But Biz was genuinely confused. “I don’t understand how they can just throw away this guy’s entire career,” “Don’t these people (investors) have feelings?” Although Biz was a cofounder of Twitter, he had never really had much power at the company. He had never understood what drove the “money guys.” (Investors)Ev had known all along that it had never been about the money. A billionaire still throws up into a garbage can.

Billionaire Throws Up Into Garbage Can

HATCHING TWITTER: A True Story of Money,Power, Friendship and Betrayal..

The dramatic, unlikely story behind the founding of Twitter, by New York Times bestselling author and Vanity Fair special correspondent The San Francisco-based technology company Twitter has become a powerful force in less than ten years. Today it’s everything from a tool for fighting political oppression in the Middle East to a marketing must-have to the world’s living room during live TV events to President Trump’s preferred method of communication. It has hundreds of millions of active users all over the world. But few people know that it nearly fell to pieces early on. In this rousing history that reads like a novel, Hatching Twitter takes readers behind the scenes of Twitter’s early exponential growth, following the four hackers—Ev Williams, Jack Dorsey, Biz Stone, and Noah Glass, who created the cultural juggernaut practically by accident. It’s a drama of betrayed friendships and high-stakes power struggles over money, influence, and control over a company that was growing faster than they could ever imagine. Drawing on hundreds of sources, documents, and internal e-mails, Bilton offers a rarely-seen glimpse of the inner workings of technology startups, venture capital, and Silicon Valley culture.

Hatching Twitter

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