Content marketing plays a significant role in the success of marketing your business. In order for content marketing campaigns to success you need to plan your content ahead of time. With having a quick content creation process and improving content quality, you can engage your audience in new ways and maximize your marketing budget.

Quarterly Content Plan

In order to create a quarterly content plan you should review your previous quarter's performance metrics for your social media, mailing list, and blog pages. But how?<ul><li>Check everything from traffic on your pages on your pages to direct social media engagement to click-throughs to your website.</li><li>Analyze your content so that you can better understand the kind of content your audience is looking for.</li><li>Have a spreadsheet solely for keeping track of your content's performance eaach quarter.</li></ul>

Review Last Quarter's Content Metrics

Before determining what kind of content you'll publish you must have set goals in mind for your content every quarter. These could be:<ul><li>brand awareness</li><li>customer acquisition</li><li>sales</li><li>customer retention</li><li>engagement levels</li></ul>Every content marketing campaign you run must be designed to accomplish specific goals that align with your future business plans.

Set Content Goals

By defining your content campaign metrics you'll be able to ensure that every single piece of content and every campaign is data-driven which will ultimately raise the chances of success, but how? Your metrics should be tied to the content foals you set for the quarter these can include:<ul><li>Page views</li><li>Time on-page</li><li>Bounde rate</li><li>Social media shares and engagement</li><li>SEO performance</li><li>Newsletter signups and engagement</li></ul>

Define Content Campaign Metrics

It's vital to conduct research to ensure that you're targeting the right audience. Some things that you should note down while conducting audience research and building personas that represent your ideal customer are:<ul><li>their demographics</li><li>psychographics; and</li><li>firmographics</li></ul>By doing so you will better understand your audience and help you create personalized experiences for them.

Evaluate Your Content's Target Audience

Creating a quarterly content plan will increase your output content ten times more by knowing what type of content to create, these can include:<ul><li>social media</li><li>webinars</li><li>how-to guides</li><li>blog posts</li><li>infographics</li><li>videos</li><li>podcasts</li><li>email newsletters and campaigns</li><li>user generated content</li><li>white papers</li></ul>

Decide What Types of Content to Create

You should set aside the time to work out how much you're prepared to spend on the following:<ul><li>content strategy</li><li>content creation</li><li>content promotion</li></ul>But how much should you budget for content marketing? It really depends on several factors: the type of content you plan on creating, the volume of publishing, and the size of your business. However, marketing budgets in general should be between 7-12% of your total revenue.

Review Your Content Budget

A content workflow is a series of tasks that you must perform to ensure that each piece of content is perfectly crafted and created on time. A well-designed content production workflow ensures that content creation runs smoothly and efficiently so ask yourself the following:<ul><li>Did your content production run smoothly?</li><li>What parts of the workflow you feel needs improvement?</li></ul>

Review Content Production Workflow 

Content marketing has two critical stages:<ul><li>content production; and</li><li>content promotion</li></ul>In order to create an effective content promotion plan you can do the following:<ul><li>Understand the platforms where your audience frequents</li><li>Outline the type of campaigns you'll run to track the performance of your campaign</li><li>Define your content promotion KPIs; and</li><li>Create a content promotion calendar</li></ul>

Create a Content Promotional Plan

marketingandsales

Marketing & Sales

writing

Reading & Writing

How to Use Quarterly Content Planning to 10x Content Output

If you tell someone what to do, they become defensive. However, if they arrive at the same conclusion themselves, they're much more likely to buy what you're selling, whether it's your idea or product.

Changing someone's mind

Give people a choice and they're more likely to go along with your idea.Effective persuaders provide a limited set of options from which people can choose. For example, most successful advertising agency executives don't show up at pitch meetings with only one proposal. They don't present 12 ideas, either. They offer a choice between two or three ideas.

Provide a menu

Ask more questions and make fewer statements. People are often reluctant to follow someone's lead, but they're more likely to follow the path they set out for themselves.For example, when trying to get their team to go along with a new initiative, ineffective persuaders push it on people in the form of a declaration. Effective persuaders start by asking questions, visiting with stakeholders, getting their perspectives, and engaging them involved in the planning process.

Ask, don't tell

People strive for internal consistency. They want their beliefs and actions to align. Highlighting a gap means pointing out a disconnect between a person's thoughts and actions.For example, if you're convinced that a project needs to end, you've got a tough sell. Your team might be wedded to it because they've put in so much time. Inertia sets in. Start by asking your team if they were starting from scratch today--knowing what they know--would they embark on the project?

Highlight a gap

Applying "tactical empathy" is far more effective than telling people what to do. Effective persuaders make people feel like they're looking out for them. Rather than "persuade," start by understanding the other person.Pay attention to your words. For example, you can say: "You and I are going to work this out" or "We've got to keep working together." By using "we" instead of "I" statements, you're more likely to build a bridge of trust.

Start with understanding

Understand yourself and those around you.

psychology

Psychology

career

Career

leadershipandmanagement

Leadership & Management

How to Change Anyone's Mind Without Persuading Them

Find the void in the market and develop a novel solution to address that void.A startup usually begins by solving a problem. If you want to be successful, you have to find the void in the market and develop a novel solution to address that void. It starts with finding an idea that only you can provide.

Find a void in the market

Startups grow by finding a market niche that isn’t being served well by existing players. Such markets are called ‘voids.’ The key to beating incumbents is to solve problems better, faster or cheaper — or some combination thereof. These are the factors that will make your offering more value to customers, which gives you more pricing power.

Find a Market Niche 

This is a common question in job interviews. And yet, would you believe that most companies don’t understand the importance of having a problem? They start with an idea for a product or service — in fact, they’re usually trying to improve on something that already exists — and then they build their company around that. Of course, growth is hard if you’re solving no one’s problems.

What problem are you trying to solve?

All the tools are available online to help you. Then all you have to do is look around and be more observant than everyone else. There will always be problems that people wish were solved. A need that they agree on but no one is satisfying. That void is your opportunity to leap into action before anyone else does.

Modern market research is easy

An ideal business is one that provides something so compelling that people are willing to pay for it. This is true for people who start businesses, and it’s also true for the businesses themselves.

Businesses are about filling a need.

You’re better off focusing on the market rather than on clever technology. What most startups focus on is technology and not the market. As a result, lots of companies with cool technology fail.

Relentless focus on the market 

It has to solve a real problem. It has to be something people want. And you have to build something better than what’s come before.<ul><li>Where is it?</li><li>What are they missing?</li><li>Who are the people paying the price for this inefficiency?</li></ul>This is what you can use to develop a solution, to fill in the gap.

Novelty for its own sake is not enough

People innately distrust those who are not genuine, those who try to be something they aren’t. The more people can relate to you as a human being, the easier it will be for them to connect with you.

The real key to growing your business is authenticity

A startup usually begins by solving a problem. If you want to be successful, you have to find the void in the market and develop a novel solution to address that void. It starts with finding an idea…

business

Business

Find a void in the market and develop a solution to address it.

According to <a href="https://www.superoffice.com/blog/response-times/">Super Office</a>, it is shocking to believe that the average response time for companies that do respond to customer enquiries, is actually 12 hours! 😱This is enough time for a customer to:<ol><li class="ql-align-justify">Conclude you wouldn’t respond</li><li class="ql-align-justify">Search for a different seller</li><li class="ql-align-justify">Buy from your competition</li></ol>Are you fuelling your own brand damage by ignoring the importance of speedy response times?

The Stats Are Shocking - Most Businesses Delay In Responding

Your customers are just as busy too, looking for solutions to problems while busy with their lives. When you provide platforms for customer engagement such as emails, chatbots, customer service desks, social media etc, setup a response framework and be more intentional about responding quicker.Make it a decision that all customers will receive timely responses, even if resolutions take longer.

Value Your Customer’s Time

This is very true. Even if your teams are mostly busy, quick acknowledgements to customer enquiries presents a speedy response experience to the customer.But don’t just acknowledge quickly, use the acknowledgement message as a means to set an expectation.For example, thank you for your message, we will definitely be reaching out to you before the end of the day.

Quick Acknowledgements Creates An Illusion Of Speed

You can save a lot of team and customer time by making available materials and content that provides answers to customer questions.Even right there on your contact us page, you can show the customer a list of Frequently asked Questions they can get quick answers without needing to fall into your customer support helpline.

Provide Self-Service Options

A lot of tools will help you setup your workflow and automate your processes so you can save time.Handling customer enquiries is one of the benefits that a business tool/system such as <a href="https://mycentreoffice.com">MyCo</a> will give you.You will be able to setup a landing page to capture customer enquiries, track them until resolution and automate post-support tasks such as collecting customer feedback.If you are still yet to engage technology in your business properly, you need to check out <a href="https://mycentreoffice.com">MyCo</a>.

Streamline Your Process, Use Technology

There’s a reason you receive an email from Amazon reminding you there are items in your basket. They don’t want you to forget, as it is a sale opportunity for them.The lesson here is anticipating customer needs, providing support proactively, reminding them if need. This helps you secure the sale opportunity while it is available (as you may lose it if you engage too late).This is why you should consider tracking customer activity (within the boundaries of regulations) so you can address issues on time.

Track Customer Interactions, Anticipate Issues Quickly

It is not enough for you to desire speedy responses. Your teams must be onboard and understand why it is important.Educate your teams and all 3rd party that may be involved in handling customers such as your offshore outsourced support teams.Let them know why it is important, what is expected of them, and measure productivity always.

Equip Your Teams With The Right Mindset/training

If you’re serving customers globally, you have a time-difference challenge in your hands.Think about your geographical customer personas and setup systems/processes that can cater across different time zones.Set expectations accordingly so there is no confusion with your opening, closing and response times.Employ local teams if need be to cater for varying timezones.

Beware Of Varying Timezones, Cater For Time Differences

The last point is really about promises and expectations.When you’ve defined a response time for your customer, please ensure you adhere to the timelines.Don’t break the trust by not meeting the expectations you’ve promised. Don’t disappoint the customer.

Meet Your Own Timelines, Don’t Disappoint The Customer

I tried to buy from a business and struggled to pay. By the time they realised 2 days later, it was already too late.  Time is of the essence and that’s why I am sharing this with businesses, so we can be more time-bound with our customer engagements

According to research, the average response time is 12 hours. In this article, we share 5 ways to help you reduce customer service response times.

Securing Customers and Sales through Quick Response Times

<ul><li>Entry into new markets: Local people can sell better by understanding the culture and speaking the native language.</li><li>Competitive advantage over competitors who are only operating in a local market.</li><li>Greater access to talent: You could expand your talent pool.</li><li>Ability to help more people: Expanding your market allows you to provide your solution to more people.</li></ul>

Benefits of an international sales team

You may learn about a country from online research but firsthand experience gives you a feel for what the local culture and marketplace are like.  Most work can be done remotely, but it is also good to plan for the complexities of travel.

Get Feet on the Ground

<ul><li>Hire locals in the country as they know the language and understand the culture. They also understand the target customer. Drawback: they don't know your company and products well, and you may have to invest in added training.</li><li>Hire expatriates within the company. It can help you penetrate a market with people already familiar with your company and products.</li></ul>

Find the Right People

Good training is done during the onboarding process and thereafter at regular intervals.  Locals need more training on product knowledge, while ex-pats will need training around the local market and culture.

Train Your Team

When creating an international team, be aware of the necessity of cultivating an internal team culture. The different languages, cultures, and experiences can increase the strength of your team.

Build a Cohesive Culture

Implement a plan and track the results, then study the results. Keep the principles and processes that work and discard the rest.  There will always be limitations and room for growth, and by setting high standards, you could set yourself up for success.

Iterate to Great

Building a high-performing sales team is difficult. Building a high-performing sales team that’s spread across multiple different countries and cultures is even more challenging.

Discover the world of business and economics.

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Economics

teamwork

Teamwork

5 Tips for Building an International Sales Team

Though creator coins (also known as social tokens) are in their nascent stage, they are quickly becoming a powerful tool that most, if not all, content entrepreneurs should want in their bag.To get started in coinage, <a href="https://www.thetilt.com/revenue/content-creators-non-fungible-tokens-coins-nfts">you can mint </a>a creator coin or social token through platforms such as <a href="http://www.rally.io/">Rally </a>and <a href="https://bitclout.com/">Bitclout </a>. Bitclout simply requires creating a profile to be eligible to create a coin. Rally has a more detailed application and vetting process.people can buy, hold, and sell your social tokens. But unlike most, coin holders also can receive benefits unique to your content business.

Getting started with Social Tokens

Brian Clark created <a href="https://rally.io/creator/MOVE/">$MOVE coin </a>. The founder of Copyblogger, Brian also publishes Further, a personal growth newsletter, and launched Unemployable, an educational community for solopreneurs. He has built a thriving Discord community talking creator coins and NFTs for coin holders with at least $15USD in $MOVE coins. This group also receives 10% of training and events. Community members who increase their investment to $120 USD of $MOVE gain VIP access to exclusive small group coaching and 50% off training and other events.

$MOVE

Nicholena Moon is in the top 0.06% of Twitch streamers, but she is growing her community through her <a href="https://rally.io/creator/MOON/">$MOON coin </a>. Though her audience can interact with her on Twitch, they can elevate their interactions by joining the $MOON Coin Discord server to “talk about gaming, crypto, Twitch, Rally … play in daily Hearthstone games … bid on NFT auctions, and listen to unreleased music.” It’s free to join the Discord server, but coin holders can take on special roles and gain additional benefits.

$MOON

The emo-rock band Emery has been around 20 years, but it’s taking on the future with its <a href="https://rally.io/creator/WALLS/">$WALLS coin </a>. It’s set up a private Discord server for holders of at least four coins. They plan to sell special pop-up merch on the server as well as “grow a cohesive, collaborative community that sustains the art at the center while enhancing relationships and value.”

$WALLS

<a href="https://www.thetilt.com/what-is-tilt-coin">The Tilt </a>has its own coin (<a href="https://rally.io/creator/TILT/">$TILT </a>). While they can be purchased, readers and contributors also can earn them for referring new subscribers, contributing guest blog posts, and more.&nbsp;As founder Joe Pulizzi explains: “At The Tilt, we believe that the audience and community we are working to build should also benefit financially."We’ve also launched a Discord server for The Tilt community, which has their own robust cryptocurrency/coin conversations. You can <a href="https://www.discord.com/invite/GZ4B3XAxMu">access it here </a>. (It’s free to join. Some levels are available only to $TILT coin holders.)

$TILT

You don’t need creator coins to build an audience. In fact, you probably should have at least some audience before you mint a coin. Then, use your coin to grow a community where people can gain an even more direct value of being involved. When you develop a community, you should be prepared to be active in it. That’s particularly true for communities built through a currency like creator coins. When members have an investment in your content brand, they have higher expectations of what you deliver.

Community building 101

Social Tokens are a method for content entrepreneurs to stimulate their existing communities to contribute more.

Creators who mint their own creator coins (aka social tokens) can use them to grow communities, not just build audiences - The Tilt

crypto

Cryptocurrency

technologyandthefuture

Technology & The Future

artsandculture

Society, Arts & Culture

Social Tokens (aka Creator Coins) examples

Metasearch engines are a way to get a wide range of search results from different search engines. The theory is that you can get a wider breadth of answers and information to inform your decisions better.Metasearch engines matter because you don't just get all your information from one channel. We’ve seen from regular media outlets that one data source can be skewed, and you may not get a balanced point of view.

What Is a Metasearch Engine?

In simple terms, a metasearch engine takes the query you've entered and gathers results from multiple search engines online, such as Google, Bing, Yahoo, and more. They aggregate the results for you so you can choose the best information from the search results provided.Metasearch engines are known for keeping a user’s privacy - they keep your details private and out of the data-gobbling hands of search engines.

What Do Metasearch Engines do?

A search engine sends out queries to websites to see if the website’s content best matches the search query entered into the search engine. It returns with a results page, ranked from most relevant, according to algorithms.A metasearch engine submits queries to multiple search engines and aggregates the results into a list. The search engine can sort this list they came from, by subject, or by relevance. The user can then choose which results best match their intent.

What Is the Difference between a Search Engine and a Metasearch Engine?

The pros of using a metasearch engine include the potential to be anonymous online and not have your user data vacuumed by Google.Meta searches give you a much bigger picture of what is out there online. You’re not influenced by one search engine and past user history.In addition, metasearch engines can be quick in finding you a wide variety of results. While they give an overview, they don’t provide detailed results, so they are so speedy.

What Are the Advantages of Metasearch Engines?

One of the disadvantages of metasearch engines is they sacrifice detail in the name of speed. They can give you a broad range of results but not a detailed result for your search query.You cannot always guarantee a wide net of search results with a metasearch engine. They may limit themselves to specific search engines, and you may not know which ones they are pulling from. A limited search engine reach can skew results.

What Are the Disadvantages of Metasearch Engines?

Discover how metasearch engines work, how to use them, and the best search engines available right now.

What Is a Metasearch Engine? How You Can Use Them to Your Advantage

SMILE is the easiest way to make Great First Impression."I like you. You make me happy. I am glad to see you."So 😊😊☺️ SMILE ☺️😊😊

Your SMILE is a messenger of your goodwill. To someone who has seen a dozen people frown, scoul or turn their faces away, YOUR SMILE is like Sun breaking through the clouds. So 😊😊☺️ SMILE ☺️😊😊

Your Smile

The idea is public relation centric and aim to 😊. So ☺️

An adaptation of Dale Carnegie’s timeless prescriptions for the digital age. Dale Carnegie’s time-tested advice has carried millions upon millions of readers for more than seventy-five years up the ladder of success in their business and personal lives. Now the first and best book of its kind has been rebooted to tame the complexities of modern times and will teach you how to communicate with diplomacy and tact, capitalize on a solid network, make people like you, project your message widely and clearly, be a more effective leader, increase your ability to get things done, and optimize the power of digital tools. Dale Carnegie’s commonsense approach to communicating has endured for a century, touching millions and millions of readers. The only diploma that hangs in Warren Buffett’s office is his certificate from Dale Carnegie Training. Lee Iacocca credits Carnegie for giving him the courage to speak in public. Dilbert creator Scott Adams called Carnegie’s teachings “life-changing.” To demonstrate the lasting relevancy of his tools, Dale Carnegie & Associates, Inc., has reimagined his prescriptions and his advice for our difficult digital age. We may communicate today with different tools and with greater speed, but Carnegie’s advice on how to communicate, lead, and work efficiently remains priceless across the ages.

loveandrelationships

Love & Relationships

books

Books

Updated for today’s readers, Dale Carnegie’s timeless bestseller How to Win Friends and Influence People is a classic that has improved and transformed the professional and personal and lives of millions. One of the best-known motivational guides in history, Dale Carnegie’s groundbreaking book has sold tens of millions of copies, been translated into almost every known language, and has helped countless people succeed. Originally published during the depths of the Great Depression—and equally valuable during booming economies or hard times—Carnegie’s rock-solid, time-tested advice has carried countless people up the ladder of success in their professional and personal lives. How to Win Friends and Influence People teaches you: -How to communicate effectively -How to make people like you -How to increase your ability to get things done -How to get others to see your side -How to become a more effective leader -How to successfully navigate almost any social situation -And so much more! Achieve your maximum potential with this updated version of a classic—a must-read for the 21st century.

Dale Carnegie was an American writer and lecturer, and the developer of courses in self-improvement, salesmanship, corporate training, public speaking, and interpersonal skills.

Dale Carnegie

How To Win Friends and Influence People

How to Win Friends and Influence People in the Digital Age

Used in courses taught at Stanford Continuing Studies, this book quickly became a classic. A favorite of small business owners and entrepreneurs, this business book lays down a step-by-step process for you to follow in order to create a holistic social media strategy for you to grow your side hustle brand.

Social Media Marketing Workbook: How to Use Social Media for Business 

The key to success on social media is to build a strong and consistent social media marketing plan, and this is exactly what the author aims to provide. In this business book you’ll get actionable ideas that will help you generate brand awareness, increase traffic, leads, and most importantly sales.500 Social Media Marketing Tips includes hundreds of actionable strategies for success on some of the biggest social media platforms such as Facebook, Twitter, Instagram, YouTube, and more!

500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business

In Henneke Duistermaat’s book, you’ll follow a 6-step comprehensive process that will teach you how and what to create to engage with your audience, what mistakes to avoid, how to optimize your copy for SEO, and how to make it convert your audience into leads and customers.The insight given here isn’t just theoretical; each chapter has assignments to help you practice what you’ve learned, along with templates and checklists, so you’re armed with everything you need to create the perfect copy.

How to Write Seductive Web Copy: An Easy Guide to Picking Up More Customers

Brian Meert will teach you:<ul><li>How to use Ads Manager to create your ad campaigns</li><li>How to create different ad formats such as Instant Experience and Dynamic Product Ads</li><li>How to create marketing funnels, get in front of the right target audience, and how to leverage successful ad creatives.</li><li>How to read Facebook reports and choose the right bidding type</li><li>..and much more</li></ul>

The Complete Guide to Facebook Advertising

This book is full of tried and proven strategies, guides, and tips that aim to help you build your email list and start generating revenue fast.You will learn how to:<ul><li>Build your list subscribers and learn how to turn them into potential customers fast</li><li>Better understand what it is your audience wants (and how to transform your emails to offer the value they are looking for)</li><li>Choose the best autoresponder tool that fits your budget</li><li>Create to email copy that will engage your subscribers, drive them to take action, ultimately convert them into customers</li><li>Avoid spam filters and blacklists.</li></ul>

Email Marketing Strategies 2019: Proven Tactics For Building Your First 10,000 Email Subscribers In 1 Month

If you are interested in making a significant impact in the digital world and stand out among all the noise, this book is right for you. More specifically, the author shares actionable tips on how to:<ul><li>Gain a diverse and more importantly dedicated online following</li><li>Create unique and engaging content that will provide value to your audience</li><li>Build a multi-media brand by using the most powerful social platforms, such as Facebook, YouTube, and LinkedIn.</li></ul>

One Million Followers: How I Built a Massive Social Following in 30 Days

This book takes the Pareto Principle of 80/20 and integrates it into sales and marketing so you can more effectively (and efficiently) grow your side hustle. It essentially illustrates how you can save 80% of your efforts by concentrating on the right 20% of your market. While this sounds complicated, it’s actually a really easy, and pleasant read.Chapters are short and to the point, and always end with a summary so you can digest what you learned, and come back to for reviews. Whether you’re about to start a business or a season entrepreneur, this book is a must read.

80/20 Sales and Marketing: The Definitive Guide to Working Less and Making More

If you are thinking about leveraging LinkedIn for your new business or side hustle, this book will definitely help you by:<ul><li>Showing you how to build your “road-map for results” using a clear and concise four part methodology.</li><li>Showing you how to find and engage with your target audience.</li><li>Illustrating the best ways to increase your LinkedIn effectiveness (with simple and easy to follow steps) and how to use your time on the platform.</li><li>Showing you strategies for building a high-quality network of connections.</li></ul>

42 Rules for 24-Hour Success on LinkedIn

In this book you will find examples and actionable, easy to implement tips such as:<ul><li>Steps to start growing and establishing your influence on Twitter</li><li>How to start growing your audience</li><li>How to start engaging with your audience</li><li>Types of content to be posting as well as efficiency tips</li><li>How to use Twitter to gain a competitive advantage</li></ul>

The Tao Of Twitter

In these pages you will learn:<ul><li>How to avoid the 9 biggest mistakes that could severely hinder your chances for success</li><li>How to find, interact, engage, and convert your ideal audience</li><li>How to create a sustainable and recurring profit</li></ul>It’s a great book for entrepreneurs who need guidance while starting their business.

The Startup Owner’s Manual: The Step-By-Step Guide for Building a Great Company

Within these pages, author Kim Walsh Phillips gives you strategic, easy to follow tips on how to:<ul><li>Increase your followers (using a 21 day blueprint)</li><li>Create and run lead generating campaigns through the use of hashtags, product launches, and contests.</li><li>Create content that attracts and engages your idea customers (using a lead magnet blueprint you can easily follow)</li><li>Build your brand and authority to become an influencer on the platform</li><li>Set up marketing funnels that convert followers into customers.</li></ul>

Ultimate Guide to Instagram for Business

This business book combines the authors’ experiences and insight they’ve generated from interviewing over 100 content creators, to create a detailed, step by step guide to success on YouTube. In these pages you’ll learn:<ul><li>How to increase your views and channel subscriptions</li><li>How to set up your channel and videos to start generating money</li><li>Best practices on how to utilize the platform in an effective but efficient manner</li><li>How some of today’s top creators managed to get where they are now (and how they did it)</li></ul>

YouTube Secrets: The Ultimate Guide to Growing Your Following and Making Money as a Video Influencer

Within these pages, author Susan Hollister helps you:<ul><li>Learn how to find and target your ideal audience</li><li>Make yourself visible to your audience and capture their attention with strategically formulated and engaging messages.</li><li>Discover how to make your brand compelling to your target audience and create a sound business identity.</li><li>Learn how to optimize your side hustle campaigns and get the biggest ROI possible.</li><li>Learn how to plan, track, analyze, and evaluate how your campaigns are going.</li><li>Discover the power of ads, and how they can be used to maximize your ROI</li></ul>

Facebook Marketing: World Class Strategies for Optimizing Your Page, Getting Lots of Likes, and Creating Compelling Facebook Ads

In these pages you will learn:<ul><li>How to delegate, automate, and systematize your Twitter marketing efforts, all under 15 minutes a day.</li><li>How to create and optimize your twitter account.</li><li>How to create tweets that convert your followers into buyers.</li><li>How to create a marketing strategy and funnel by following an easy to understand sequence of steps.</li></ul>

How To Make Money With Twitter: A Complete Guide To Twitter Marketing And Monetization

This is not like any other business book on the list. In fact, it does not focus on starting, marketing, or improving your business; it focuses on you.The author of this book says it the best “…in life, the question is not if you will have problems, but how you are going to deal with them. Stop failing backward and start failing forward!”

Failing Forward: Turning Mistakes Into Stepping Stones for Success

In these pages the author will take you through a step-by-step process (you can follow along) to teach you how to:<ul><li>Identify “winnable,” highly competitive, and valuable keywords to optimize your content for SEO</li><li>Optimize your web pages and posts to be discovered, easily crawled, and most importantly favored by Google via On Page SEO practices. </li><li>Create content that not only liked by search engines, but is also valuable and engaging for your audience.</li><li>Leverage Off Page SEO. </li><li>Utilize social media to boost visibility.</li><li>Leverage Local SEO </li><li>Read and analyze metrics by mastering Google Analytics.</li></ul>

SEO Fitness Workbook: The Seven Steps to Search Engine Optimization Success on Google

Written by Google expert, Benjamin Mangold, this business book is for side hustlers, such as yourself, that want to grow their brand through solid digital marketing campaigns.It’s separated into 2 parts, with the first focusing on advertising, and the second on analytics.

Learning Google AdWords and Google Analytics

You will learn:<ul><li>How to determine your true content niche.</li><li>How to attract, convert, and retain customers with your content.</li><li>The step-by-step process of creating and curating high quality content.</li><li>How to leverage social media and email to create, reach, grow, and convert your audience.</li><li>How to measure the performance of your content</li><li>How to become more efficient (reduce time and budget needed for creation.)</li></ul>

Epic Content Marketing: How to Tell a Different Story, Break through the Clutter, and Win More Customers by Marketing Less

This business book will guide you through the steps needed to formulate long lasting relationships with influencers by using tactics, guides, examples, and case studies. More specifically, you’ll learn how to:<ul><li>Avoid common challenges that will hinder forming connections with influential people</li><li>Create a solid brand and lay the foundation and become “influencer ready”</li><li>Build, nurture, and retain long-lasting business relationships</li><li>Leverage your network of connections to find your ideal clients</li></ul>

Beyond Influencer Marketing: 

You will learn how to:<ul><li>Convert your current audience to new customers or clients.</li><li>Increase profits from existing customers.</li><li>Avoid hurdles, challenges and misconceptions, of operating and growing a small business.</li><li>Avoid “big business” strategies that actually might hinder an SMB, and focus on strategies that will work for you.</li><li>Differentiate yourself from competition.</li><li>Use direct response marketing to your advantage.</li></ul>

The 1-Page Marketing Plan: Get New Customers, Make More Money, And Stand Out From The Crowd

In these pages you will learn:<ul><li>What SEO really means and why its important for growing your business.</li><li>The distinction between On-Site and Off-Site SEO and how to combine both for optimal performance.</li><li>The step by step process of how to build high quality links that will boost your site’s authority, traffic, and rank on Google.</li><li>What tactics to avoid in order not to get penalized by Google</li><li>Basic and advanced backlinking strategies that have been refined to grow your business</li></ul>

OFF-SITE SEO GUIDE: A Hands-On SEO Tutorial For Beginners & Dummies

In these pages you will learn how to:<ul><li>Use Instagram to strengthen your business and build a strong following</li><li>Build an effective marketing plan for the platform</li><li>Use Instagram to sell directly to your audience</li><li>Avoid common mistakes</li></ul>

Instagram Power: Build Your Brand and Reach More Customers with Visual Influence2nd Edition

When it comes to growing your business online, the first place many (including us) look to are the best business books and actionable articles we can generate insight from. Given our team has come…

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22 Best Business Books for Entrepreneurs in 2019

When you learn how to start a business, you’ll want to have a specific audience you want to reach, engage, and interact with. These users are going to be the same people who will read your content, buy your products, and help grow your business.Start by identifying:<ul><li>Their demographics (age, location, gender, etc.)</li><li>How they spend their time online and where do they reside (social media, blogs, sites etc.)</li><li>What problems or concerns are they currently trying to solve</li><li>What value to they expect from you</li><li>What are some points of objection your audience might have to working with you.</li></ul>

Build Your Target Audience

No matter how big or small your business is, there is virtually no company that has zero competition. The first step here is to find out who it is you are competing with exactly. Perform a Google search on your topic/niche and see who the main players in your industry are.Are there any emerging companies that might pose a threat now or in the future? How many notable competitors do you have, that are going after the same exact audience?

Run a Competitive Analysis

You already know what keywords your competition is using to rank on Google, and you already have your persona set. By combining these two elements you can start to brainstorm potential long tail keywords and phrases you will need to start adding to your website and blog posts to make them “findable.”A winnable keywords is defined as a word or phrase that has:<ul><li>Over 100 monthly searches</li><li>Has a difficulty score of below 55%</li><li>Is relevant in both context and intent with your audience’s pains, needs, or interests.</li></ul>

Find “Winnable” Keywords

Starting a business isn’t easy, and learning how to start a business is even harder. If it was easy, then everyone would be doing it! The first 30 days of your new business are like a new President’s…

How to Start a Business in 30 Days: A Complete Guide

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