When you learn how to start a business, you’ll want to have a specific audience you want to reach, engage, and interact with. These users are going to be the same people who will read your content, buy your products, and help grow your business.Start by identifying:<ul><li>Their demographics (age, location, gender, etc.)</li><li>How they spend their time online and where do they reside (social media, blogs, sites etc.)</li><li>What problems or concerns are they currently trying to solve</li><li>What value to they expect from you</li><li>What are some points of objection your audience might have to working with you.</li></ul>

Build Your Target Audience

No matter how big or small your business is, there is virtually no company that has zero competition. The first step here is to find out who it is you are competing with exactly. Perform a Google search on your topic/niche and see who the main players in your industry are.Are there any emerging companies that might pose a threat now or in the future? How many notable competitors do you have, that are going after the same exact audience?

Run a Competitive Analysis

You already know what keywords your competition is using to rank on Google, and you already have your persona set. By combining these two elements you can start to brainstorm potential long tail keywords and phrases you will need to start adding to your website and blog posts to make them “findable.”A winnable keywords is defined as a word or phrase that has:<ul><li>Over 100 monthly searches</li><li>Has a difficulty score of below 55%</li><li>Is relevant in both context and intent with your audience’s pains, needs, or interests.</li></ul>

Find “Winnable” Keywords

<ul><li>Start off by thinking of a good domain name. Ideally, this should include a winnable keyword IF possible. If it’s not possible, don’t worry too much, just make sure you’re using something that represents your brand and is easy to remember,</li><li>Next it’s time to find a hosting platform. Without this your site has nowhere to sit, and thus won’t exist!</li><li>Now, at long last, it’s to build your website. You can go with WordPress. Its free, beginner-friendly, and has integrations with the most popular tools and hosting services.</li></ul>

Build Your Website

Among the plethora of tools that provide in depth, high value insight for free, Google Analytics (GA) reigns supreme.Despite its many benefits and advantages, GA does have one pretty big “flaw” especially for beginners; it can be overwhelming.

Set Up Google Analytics (GA)

<ul><li>Start by brainstorming a few topics around the keywords you found. </li><li>Once you’re done brainstorming, pick the titles/topics you like the most and start creating a content calendar. This will help you stay on track and guide you for the next months in terms of planning and creating.</li><li>Once your calendar is complete begin creating. Ideally, you want to have a few posts ready for your audience to read but we know time is a really valuable commodity.</li></ul>

Create Content

In order to fully optimize your pages you will need to place these keywords in:<ol><li>Your titles</li><li>Your URL</li><li>The headers throughout your page/post</li><li>Image alt tags (search engine crawlers cant see images, so you will need to add a title to each one of you images to help crawlers understand what the image is about)</li><li>The body of your page/post (make sure they fit in naturally throughout the text)</li><li>Anchor text in internal links to other relevant pages or posts on your site</li><li>Your meta tags — This is the abstract or summary, of the page and is often your first chance to catch your audience’s attention.</li></ol>

Optimize for On-page SEO

Contrary to on-page SEO, off-page SEO has to do with optimization elements that reside externally (not on your pages.) The most common element here is link building (or backlinking.) This is the process of acquiring hyperlinks from other websites to your own site, pages, or blog. The more links from high ranking websites, the better your site will look in the eyes of Google.The easiest way to begin is to just create high quality content. The more researched, valuable, and quality driven your posts are, the greater the chance of them being linked back to by other websites.

Optimize for Off-page SEO

Start by answering the following questions:<ul><li>On which social media platform does my target audience spend most of their time? (Facebook, Twitter, Instagram, YouTube, LinkedIn, etc.)</li><li>How many hours a day do they spend on social media?</li><li>What kind of posts to they like to see (plain images, links, videos etc.)</li><li>What would make them engage with my post (like, share, comment.)</li><li>What time of day do they frequent the platform?</li><li>How many times a day to they visit the platform?</li></ul>So now that you have the answers to these questions you are ready to start creating social profiles.

Social Media Marketing

Starting a business isn’t easy, and learning how to start a business is even harder. If it was easy, then everyone would be doing it! The first 30 days of your new business are like a new President’s…

Discover the world of business and economics.

economics

Economics

marketingandsales

Marketing & Sales

business

Business

startup

Startups

How to Start a Business in 30 Days: A Complete Guide

It’s terribly tough to get into your Zen zone when your phone is buzzing every few minutes. Depending on how chatty your phone is, you may get notifications for everything from emails to retweets. It’s essential you shut these notifications off! You’ll see efficiency skyrocket once you tell your phone to shut its blabbering mouth.&nbsp;

Turn Off Alerts

The news can be a tremendous time sink. The idea that we need to keep up to date on the news is largely outdated. Most of what passes as news today is prettily packaged garbage — it’s trivial, depressing, and unreliable. If something major happens, you’ll find out one way or another. Instead, focus your attention on what’s useful and actionable in your life.

Ignore the News

Exercise energizes rather than exhausts you, contrary to what the couch potatoes might tell you. Some studies have shown that exercise can improve your mood for up to 12 hours following your workout.

Exercise in the Morning

The truth is that most meetings never need more than 30 minutes to accomplish their missions. Many really only need 15 minutes.&nbsp;

Have 30-Minute Meetings

Most of us don’t drink nearly as much water as we should. Our bodies thrive on water — just like the rest of the world!&nbsp;Drinking more water gives you more energy, keeps you healthy, and gives you an excuse to get up for bathroom breaks so you’re not stuck in a chair all day.

Drink Water

It’s easy to burn yourself out if you try to work at full throttle all day long. The truth is that our minds just aren’t designed to work that way.&nbsp;For optimal productivity, try the popular and praised Pomodoro technique — work for 25 minutes, then give yourself a five-minute break.

Give Yourself a Break

When you’re too eager to please, you often end up getting in over your head. You may end up missing deadlines, and despite good intentions, you could end up disappointing others.

Don’t Be Afraid to Say No

Many studies have shown how having pets can promote physical and mental well-being. Employees who are allowed to bring their dogs into the office are less stressed and often report more job satisfaction. There’s nothing like a cuddle with a furry friend to alleviate some of that toxic stress.

Hug Your Dog

Depending on your commute, you may spend hours driving to and from work in your car. Those hours don’t have to be wasted. Make the most of those previously wasted hours:<ul><li> Consider scheduling calls in the morning that you can take during your drive to work. </li><li>Subscribe to popular industry podcasts and listen to them on the way home. </li><li>Stuck waiting at the boarding gate before a flight? Catch up on industry news and articles.</li></ul>

Make the Most of Lost Hours

Do the best you can do in a reasonable amount of time, and then stop.&nbsp;our inner perfectionist can be helpful, but it also needs to be kept in check.&nbsp;

Silence Your Inner Perfectionist

Scheduling requires you to be realistic about what you can get done.&nbsp;Even scheduling free time can be rewarding and can result in a better quality of time spent.&nbsp;

Down With To-Dos, In With Scheduling

Clutter is extremely stress-inducing. A messy desk can make you feel overwhelmed and anxious, so clear those papers, throw out those old paper coffee cups, and feel that heart rate go down.&nbsp;

Declutter That Desk

There are tons of great tools available to help you out.&nbsp;<ul><li>For tracking your time management, try Toggl or Yast.</li><li>Are you a savvy social manager? Go with Hootsuite, which offers a central dashboard for managing all your social media accounts. Also consider Buffer, which makes it super easy to share found articles across various social sites.</li><li>For saving articles to read at your leisure, go with Feedly, Pocket, or Evernote.&nbsp;</li><li>Sick of forgetting passwords? Try LastPass, which keeps tabs and secures all your various passwords for you. If you use numerous accounts in one day (and who doesn’t?).</li></ul>

Equip Yourself With an Arsenal of Productivity Tools

Brussels sprouts have traditionally been the vegetable reviled by children across the country. The truth is that you’ll enjoy those pork chops and potatoes much more if you eliminate the Brussels sprouts first. The same is true for productivity — eliminate your least favorite tasks right off the bat, and you’ll find the rest of your day to be more pleasant and productive.&nbsp;

Begin With Brussels Sprouts

A morning meal gives you the fuel you need to be present and productive at work, so don’t skip it.&nbsp;

Eat Breakfast!

The general productivity consensus is that if a task takes less than two minutes to complete, you should finish it immediately.&nbsp;Whether that means responding to an email or confirming a doctor’s appointment, get those small (but often weighty-feeling) tasks done with, rather than let them collect and snowball.&nbsp;

The Two-Minute Rule

When a hundred little tasks are nibbling at your brain, it’s easy to feel overwhelmed and lost at sea.&nbsp;However, a little perspective can do you good — remember to not sweat the small stuff. If you’re going to worry, worry about the big things, not the little ones.&nbsp;

Don’t Drown in the Shallow End of the Pool

It’s easy to break a promise to yourself, but it’s much harder to break a commitment you’ve made to another person. Words have weight and power — make vows to friends (and ask them to hold you accountable), and you may find it easier to keep commitments you wouldn’t necessarily hold yourself to.&nbsp;

Verbal Commitments

Losing one night’s sleep is cognitively equivalent to being over the alcohol limit.&nbsp;Equipment needs to be properly cared for to work correctly. Getting a good night’s sleep of seven to eight hours is mandatory.

Get Your Sleep On

Sunday is definitely a day for relaxing, but if you’re often overwhelmed come Monday morning, logging in briefly Sunday evening may help you alleviate some of that Monday mania.You don’t need to make calls or even answer emails — simply assess what your Monday game plan will be, and you’ll sleep a little more soundly.&nbsp;

Sign In on Sunday 

Sometimes the best way to break a bad habit is to make things incredibly difficult for yourself. If you hate that you watch too much TV, keep the remote control in the upstairs closet. While the extreme lengths you take to avoid certain habits can seem excessive, once those habits are broken it will be well worth the struggle.&nbsp;

Make Bad Habits Difficult for Yourself

Setting unrealistic expectations for yourself sets you up for failure. Don’t be afraid to start with baby steps and work up from there. If you want to run a marathon, start by getting out for a run a few days a week.&nbsp;Your goals shouldn’t be lofty ideals you never plan on reaching — they should be real and attainable. Once you meet your goals, create new ones that raise the bar a bit higher.&nbsp;

Make Sure Your Goals Are Realistic

A positive outlook goes a long way toward keeping you happy, healthy, and productive.&nbsp;Count your blessings, and seek out the silver linings.&nbsp;

23. Stay Positive!

It’s terribly tough to get into your Zen zone when your phone is buzzing every few minutes. Depending on how chatty your phone is, you may get notifications for everything from emails to retweets…

productivity

Productivity

entrepreneurship

Entrepreneurship

artsandculture

Society, Arts & Culture

23 Productivity Hacks That Will Actually Make You Happy

<ol><li>The first P is about Product. It is assumed that the product is going to do whatever it is supposed to do.</li><li>If you create an amazing service experience, the second P, price, becomes less important.</li><li>The third P, Place, is about location, placement, proximity.</li><li>The fourth P, Promotion, is obvious. But what if your customers were doing the promoting instead of you? </li><li>The fifth P stand for Personalization. Personalization is a popular word these days. Companies that can personalize their experiences win over customers.</li></ol>

The 5 P's In Marketing

Traditional personalization came from remembering past customers, using their names, building rapport, and other personal, human-to-human, interactions.  And today we have amazing technology that plays a part in personalization: Artificial Intelligence puts different types of customers into “personas,” grouping customers by common interests and buying patterns, which allows the company to target customers with extremely relevant promotions. Websites “welcome back” customers, reminding customers what they looked at and bought the last time they visited the site.

Traditional And Modern Personalization

I will always remember my first marketing class in college when we learned about the 4 P’s — Product, Price, Place, and Promotion. Well, now there is a fifth P. Before I go any further, as a customer…

Personalization — The Fifth P In Marketing

In a world where customer experience has become a trending topic, a lot of brands are still behind in the excellence they ought to deliver through their services.And here is that reminder - it is no longer just about a great product anymore. One of the ways to deliver exceptional services is to delight a customer, by surprising them with an unexpected gesture.In my recent experience with Solopress, they sent me a replacement roll-up banner costing £50, due to a very minor and barely noticeable defect on my original order.

Customer Delight Makes A Huge Difference

Taking a step back to the moment I realised there was a minor dent on the banner, I deliberated ringing the company to complain.Finally I did, with a simple expectation of getting an apology or something. And to be honest, that would have been fine by me.One thing I really appreciated was the ease of contacting the company and reporting my complaint. I dialled the number on the website, someone picked up and they were ready to listen to address my complaint. Within 2 minutes, the friendly lady had ordered a replacement order on my behalf.How easy can your customers reach you? Think about it!

Prioritise Customer Complaints, Avoid Long Processes

From a sales numbers perspective, one could argue that sending a replacement order to me is a business loss. That may be true but not entirely.When the replacement order was communicated to me, I was informed it would be delivered next day. This is a premium the brand would have to bear and I could see they were doing all they could to deliver excellence.Also, I was told to keep the original order and keep it as a spare. Wow! 2 roll-up banners for the price of 1. Of course I was excited.Clearly the company valued their customer over the cost of the item. Is this the same in your business?

A Customer Is Worth More Than A Single Sale

No surprises, I am a valuable customer of the brand, and they are called Solopress. I have since placed an additional order, shared my experience with other potential customers and recommended their services to others too.All these have been possible because of the drive for excellence and customer satisfaction from the company, and I am thankful to have experienced this as a customer.

The Customer You Serve Excellently Has A Reason To Stay

I recently ordered a roll-up banner for an exhibition show and it arrived with a very slight dent on the fabric.  I rang the company and was very surprised what I learnt from the experience.  Something for all businesses to learn.

How to WOW customers with Excellence

Long ago, a great user experience design was enough to give an edge. If something was easy to use or functioned well, it was enough to get people excited.
Now, your brand is far more important. Branding in the traditional sense is not enough. Branding is not a logo, your name, or a tagline. To build a winning brand today, you have to start with your customer and the issue you're solving for them.

How modern marketing works

Leading brands are capable of forming deep emotional connections because they stand for something people care about. Founders should consider the brand before day one. It is not an afterthought but forms the core of your culture from the start. This way, your brand will always portray its fundamental purpose and guide any difficult decisions. When determining your brand:<ul><li>Identify who the brand is for.</li><li>Identify the key problem</li><li>Identify the answer to the key problem via the brand.</li></ul>

Consider the brand's purpose before you launch

When you launch a new product, think about what the brand does and how it makes people feel. People love brands that stand for a clear emotional idea that is bigger than the product's benefits. Connect the product to a meaningful story to create a strong bond. The emotional idea should be backed up with a practical function. Start with the problem you're solving:<ul><li>Define the idea a brand stands for.</li><li>Define how it should make people feel.</li><li>Then think about tonality, design, and language.</li></ul>

Promote the emotional

A brand serves as connective tissue. A successful brand realises that to create meaningful and lasting relationships, they need to tap into people's sense of self. Branding is about creating a shared identity with your customers. Customers want brands that align with their values and uphold their identity.

Tap into people's sense of self

A community doesn't need to be formed on digital platforms or physical spaces. Community is built from creating unity around shared values. The brand should be infused throughout the experience. Find ways to create community and a feeling of inclusion. Target people who share a set of needs or preferences or are at the same stage in their lives.

Effective branding is about creating connections

Brand differentiation needs to be purposeful.When your goal is to transform a category or create a new one, you need to consider what you can stand for that no one else is but that people care about. <ul><li>Brand thinking: What are you selling? (a mattress or sleep?)</li><li>Brand equity: The love people have for the brand because it is shown to delight them.</li><li>To drive obsession, it is critical to differentiate in product and brand.</li></ul>

Redefine expectations

The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you: - How Casper was able to upend the mattress industry by building a beloved brand where none had existed before - How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted" - Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

books

Books

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups and new ventures, explains how hot new brands like Casper, Allbirds, Sweetgreen, and Everlane build devoted fan followings right out of the gate. We're in the midst of a startup revolution, with new brands popping up every day, taking over our Instagram feeds and vying for our affection. Every category is up for grabs, and traditional brands are seeing their businesses erode as hundreds of small companies encroach on their territory, each hoping to become the next runaway success. But it's not enough to have a great idea, or a cool logo. Emily Heyward founded Red Antler, the Brooklyn based brand and marketing company, to help entrepreneurs embed brand as a driver of business success from the beginning. In Obsessed, Heyward outlines the new principles of what it takes to build and launch a brand that has people queuing up to buy it on opening day. She takes you behind the scenes of the creation of some of today's hottest new brands, showing you:   •  How Casper was able to upend the mattress industry by building a beloved brand where none had existed before   •  How the dating app Hinge won a fanatical user base and great word-of-mouth with the promise that the app was "designed to be deleted"   •  Why luggage startup Away, now valued at $1.4 billion, could build their brand around love of travel by launching with just one product--a hard-shell carry-on suitcase--rather than a whole range of luggage offerings. Whether you're starting a new business, launching a new product line, or looking to refresh a brand for a new generation of customers, Obsessed shows you why the old rules of brand-building no longer apply, and what really works for today's customers.

Emily Heyward is the Co-founder and Chief Brand Officer at Red Antler, the leading brand company for startups and new ventures. Emily works closely with founders to develop purposeful, strategic visions for their startups and has led branding efforts for top companies such as Casper, Allbirds, Brandless, and Prose. After beginning her career inadvertising, she started Red Antler along with her co-founders to directly apply consumer insights and brand positioning to launching and growing new and beloved businesses. In 2018, Red Antler made Fast Company’s list of Most Innovative Companies in Marketing and Advertising and was dubbed the “cult brand whisperer”.

Emily was named among the Most Important Entrepreneurs of the Decade by Inc. Magazine, and has also been recognized as a Top Female Founder by Inc. and one of Entrepreneur's Most Powerful Women of 2019. As a brand strategy expert, Emily is frequently interviewed by the press, with commentary appearing in Forbes, Bloomberg, Inc., Fast Company and Adweek. She’s also been a featured speaker at TechCrunch Disrupt, 99U, and the Fast Company Innovation Festival. Her first book, Obsessed, will be published by Portfolio, a division of Penguin Randomhouse, on June 9, 2020.

Emily graduated Magna Cum laude from Harvard University, where she studied postmodern theory and consumer culture. Born and raised in New York, she currently lives in Carroll Gardens with her wife, son, and Brussels Griffon Sprout.

Emily Heyward

Obsessed

Obsessed: Building a Brand People Love from Day One

The follow-up email is a message sent in response to a subscriber action. For example, it prompts customers to upgrade, schedule a meeting, provide feedback, buy other products, etc. Using an effective follow-up email strategy can build rapport and trust with potential customers. It can also provide you with an opportunity to make an impression before they consider buying from you.

The follow-up email

<ol><li>Set context. Start your email with a connection to a previous email or contact.</li><li>Add value. Alway increase the stakes with a follow-up email and add value to motivate them to reply or care.</li><li>Mention the reason why you're emailing. Express your goal.</li><li>Insert a call to action. For example, if you're trying to schedule a meeting, propose a day, time and location.</li><li>Wrap up your email. For instance, "Kindly inform me of your thoughts" or "Kindly notify me if you have any concerns." [Your name]</li></ol>

How to write an effective follow-up email

As a standard guide, wait two or three days before sending your follow-up email. Other proposed periods for delivering follow-up emails:<ul><li>Within 24 hours: Express thanks, sales meeting, or interviews.</li><li>Within 48 hours: After the submission of a job application or other critical paperwork.</li><li>Within 1 - 2 weeks: Follow up on an appointment, after no communication to a job offer, or verify receipt of an email you need information on.</li><li>Every three months: Reconnect with a former contact, inquire about their business or life, or hear about a new achievement.</li></ul>

When to send email follow-ups

80% of non-routine transactions happen after four or more follow-ups. <ul><li>Send as least five follow-up emails, every time providing more time for the receiver to respond. This will lessen the chance of overdoing it.</li><li>Two or three follow-ups are ideal. But even one follow-up email may increase engagement.</li><li>Follow-ups depend on the type of previous engagement you had with a prospect.</li></ul>

The frequency of follow-up emails

<ul><li>Determine the purpose of the email. Never send emails unless you are sure of the outcome you desire.</li><li>Think like a client. What is in it for them? What are their emotions?</li><li>Set an automation sequence for your follow up.</li><li>Use diverse channels. Use outlets that are worth your time and effort.</li><li>Personalise your follow-ups.</li><li>To capture attention, make exciting subject lines, such as one-liners, amusing puns, or some controversy.</li><li>Don't use unnecessary industry jargon and phrases. Instead, educate them.</li><li>Focus on one goal and CTA.</li><li>Know when to let go.</li><li>Express your appreciation when prospects react.</li></ul>

Strategies and best practices

Before we directly dive deep to follow up email strategy, it's important to know all about follow up email first. 

Follow Up Email Strategy: 10 Best Practices to Win Prospects

A content audit is the process of systematically analyzing and assessing all the content on your website. The final objective is to reveal strengths and weaknesses in your content strategy and content development workflow, and adapt your content plan to your current marketing goals.

What Is A Content Audit?

A content audit is a difficult & time-consuming process, it is important to begin with clear, defined objectives.The first step is to think about your business goals (e.g. SEO, engagement, conversion, etc). What benefits can you gain from a content audit? What are the results you want to achieve?Content marketing metrics:<ol><li>SEO: Organic traffic, backlinks, keyword rankings, dwell time, etc;</li><li>User behavior: Pageviews, average session duration, bounce rate, etc;</li><li>Engagement: Likes, shares, comments, mentions, etc; &</li><li>Sales: Number of leads, conversion rates, ROI, etc.</li></ol>

Step 1: Define Your Goals and Metrics

Before creating an inventory of URLs and metrics, it is important to decide what kind of content you are going to review.You need to start your inventory by collecting all the URLs of pages you want to analyze.After collecting your URLs, sort them by different criteria, & track it with your team members.Catalog your content by the following categories:<ul><li>Buyer’s journey stage</li><li>Content type</li><li>Content format</li><li>Number of words</li><li>Date of publication or last modification</li><li>Content hub</li><li>Author</li></ul>

Step 2: Take An Inventory of Your Content

Examine your content metrics as a whole to gain a clear picture of the state of your site’s content.Take into account the different stages of the buyer’s journey. Your ‘Awareness’ content may attract more traffic, but have a lower conversion rate. Your ‘Consideration’ content may have less traffic, but generate more leads, and so on.Assess each piece of content according to your goals, and assign one of the following statuses: Keep/Update/Delete.

Step 3: Collect and Analyze Data

Before drawing up an action plan for each URL, refer to the goal(s) you set out in step 1. Each investment in your content plan should align with a goal.Next, prioritize actions based on how achievable the goals are in line with the effort required.Add a priority column to your spreadsheet after you’ve weighed up the resources required against the expected results.

Step 4.1: Draw Up An Action Plan (Prioritize Your Actions)

Actionable tips to include in your content audit workflow for individual pages:<ul><li>Reuse: Combine different pieces of content to create another one or publish in a different format.</li><li>Rewrite: Rewrite underperforming content with examples, tips, & practical details.</li><li>Expand: Add more detail to your existing articles.</li><li>Refresh: Add new/relevant information.</li><li>Structure: A clear & logical structure with relevant H2 & H3 tags can help users & bots better interpret your content, & boost traffic. Well-structured articles are more likely to rank for Featured Snippets.</li></ul>

Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL)

<ul><li>Update CTAs: Replace outdated CTAs with relevant ones to reactivate your content marketing funnel & improve conversion rates.</li><li>Add videos</li><li>Add images</li><li>Optimize metadata: Rewrite titles, meta descriptions, & h1. Use better keywords to make it more natural & attractive for users & search engines.</li><li>Optimize internal linking: Add links pointing to posts with related topics. This can improve website organization, and decrease bounce rate. Optimize your internal linking according to the buyer’s journey: Awareness content should link to Consideration content which should link to Decision content.</li></ul>

Step 4.2: Draw Up An Action Plan (Create an Action Plan for Each URL) (contd.)

<ul><li>Use 301 redirects for web pages removed from your website to avoid "not found" pages & improve user experience.</li><li>Inform Google about your content updates by using Google Search Console. The URL Inspection tool within Search Console allows you to submit recently updated web pages to Google's index.</li></ul>

It is important to keep your long-term marketing strategy in mind. Track your successes & failures & steer your content strategy in different directions to appeal to your target audiences in other ways, adjust assets for better organic reach, & improve conversion rates.Note what works & expand upon it. Look at your least successful content, & check your competitors' similar successful content to see where & how you could improve.Reviewing your content marketing strategy is needed at least once a year to ensure your tactics & activities still fit your goals.

Step 5: Adjust Your Content Marketing Strategy

Learn how to perform a successful audit of your website content in 5 simple steps.

The Step-by-Step Guide to Conducting a Content Audit

If&nbsp;you are looking for business tips or for a way to expand your brand. Then, you are in a right place! Because today we are delivering something that is very valuable and if done correctly you are brand will explode.

3 Business lessons that you can learn from Alux.com  

Alux.com is a luxury website. Which is being around since 2013.Although, they introduced themselves to be the number 1 luxury website. Huge junk, of their content, is related to self-help/personal development.

Who is Alux.com?  (A quick reminder )

We have seen many companies or brands positioning themselves in the wrong way. If you are copy-pasting other styles of presentation or following the crowd. Then you are not positioning yourself in the right way.Think of an Apple, for example-&nbsp;there are many smartphones. Why? Is Apple top all of them don't they have money like that of Apple (other smartphone company) up course they have money. It's all about positioning your brand.

Positioning your brand

Apple has positioned itself in a different way in the minds of people. What comes to your mind ? when you think of Apple:-&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;1. Luxury&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;2. Offers high-quality service&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;&nbsp;3. Great productAnd the list will go on:-When do you decide? I will do everything differently, I will do what my competitor is not willing to do your brand will stand out from there own.

Alux.com has positioned itself differently in the luxury world(We mean website) they do what, other brand doesn't want to do- putting out valuable content for free. Giving financial advice, giving business growth, advice, and so on. Do, what you are competitors are not willing to do.

Every day, you will find an Alux.com video in your YouTube notification. They have said proudly they have been doing it for the last 5 years. Why? Consistency matters the most, you see in order to be great at anything you have to do it every day - not once in a week.

Consistency is the key

The&nbsp;Compound effect&nbsp;is an awesome book ( Where the author's emphasis on how a small step taken every day, no matter how small builds up to a great result ) Alux.com's&nbsp;first video was not that good at all.But, they keep on working hard and improving their content. Where they are now is because of hard work and staying consistent for long.&nbsp;(Consistency over time, bleeds great result)

I have seen many digital media, especially from our region. Whenever I enter their website, I feel like I am entering a crowded market. As soon as I enter their website, I encounter countless ads popping up from everywhere.This kind of act, done by these companies kills the customer's friendly experience. Now - a - days, people are concerned about privacy, security - no- one wants their phone to get hacked by clicking on ads. This shows their after money, not after value.

Never go after money- always focus on value:-

If you looked at Alux.com on the other side. You will see, Alux.com is not filled with too many ads- It is also interesting to say that they only promote two affiliate links (Audible and NorVPN) they have an army of followers of over 4 million. They can easily promote any service they want. But, they decide to put value first, and money later.Here is a thing, if you focus on money only you are a customer or followers will be upset and will leave. Because you are whole focus will on&nbsp;How can I extract money from them&nbsp;-&nbsp;not on improving the service or value.

Just giving way value also does not solve the problem. You will have to give way actual value that people are looking for or want it.

Here you will learn 3 important business important lesson from Alux.com

humanresources

Human Resources

3 Business lessons that you can learn from Alux.com

Pavel Durov, the Product Manager, CEO, and Founder of Telegram has published on his official channel on Telegram about three things that people undervalued, and three things that people overvalued.

3 Undervalued, 7 Overvalued

&nbsp;Sleep gives a boost to immunity, creativity, and psychological well-being.&nbsp;

Undervalued (1): Sleep

Nature is the environment that we are biologically designed to feel good in.&nbsp;

Undervalued (2): Nature

&nbsp;Being alone offers the freedom to make spiritual and intellectual breakthroughs.&nbsp;

Undervalued (3): Solitude

Big cities are sources of pollution, crime, and noise. It's good to have access to their resources, but advisable to live outside their borders.

Overvalued (1): Big cities

Restaurants offer the slowest and least efficient way to eat. Cooking at home allows for healthier diets and more control over ingredients.

Overvalued (2): Restaurants

Sunny weather can bring about not only a lax attitude but also a risk of cancer and faster aging. Colder temperatures, on the contrary, clarify spirit, body and mind.

Overvalued (3): Hot weather

The endless quest to conform with ever-changing trends is expensive and unnecessary. Focusing on comfortable clothes makes life simpler and frees space for things that matter.

Overvalued (4): Fashion

Buying real estate often limits one's choices and is a questionable investment. Renting gives more freedom to move and explore different locations.

Overvalued (5): Real estate

The incessant flow of junk cluttering our minds from social media decreases our happiness and creativity. Disconnecting from these internet services is the best thing we can do on any given day.

Overvalued (6): Social media

&nbsp;Famous people often give unwarranted advice outside their fields of expertise. For all important things in life, it's best to rely on hard science and expert opinion.

Overvalued (7): Celebrity advice

among these three undervalued and seven overvalued, which one do you agree with, and which one do you disagree with. Share your favorite in the comment

What's your favorite?

personaldevelopment

Personal Development

Durov's Channel – Telegram

The process design teams follow to optimize customer experiences at all touchpoints before, during and after conversion. They leverage customer-centred strategies to delight customers at each step of the conversion journey and nurture strong customer-brand relationships.

Customer Experience Design

“You’ve got to start with the customer experience and work back toward the technology, not the other way around.” — Steve Jobs, Co-founder of Apple & user experience guru

Experience before Technology

Organizations must focus on areas such as advertising campaigns, customer service and consistency and adopt a customer-centric viewpoint. A brand may have a superior product but still, fail if it doesn’t reach users at their various stages of encountering it.

Building Strong Bridges between Customers and Brands

Had a conversation with a Food Brand last week with a clear challenge in customer service experience.  They get complaints from customers every week. After so much probing I found out they have no customer experience design and customer journey map since their formation in 2014. Sharing this article was influenced by that conversation.

What is Customer Experience Design? Customer experience (CX) design is the process design teams follow to optimize customer experiences at all touchpoints before, during and after conversion. They...

What is Customer Experience Design?

Find 100+ Facts about Marketing & Sales - Curated from inspiring sources like Books, Podcasts & Articles - Genuine Insights from like-minded Users like You!

How to Start a Business in 30 Days: A Complete Guide

23 Productivity Hacks That Will Actually Make You Happy

Personalization — The Fifth P In Marketing

How to WOW customers with Excellence

Obsessed: Building a Brand People Love from Day One

Follow Up Email Strategy: 10 Best Practices to Win Prospects

The Step-by-Step Guide to Conducting a Content Audit

3 Business lessons that you can learn from Alux.com

Durov's Channel – Telegram

What is Customer Experience Design?

It's time to Read like a Pro.

It's time to
Read like a Pro.