Every brand that is serious in securing equity in the market place must leverage every digital opportunity that exists.But it is not just about having a website, it is about having a clear business strategy that leverages online opportunities to maximise sales. Clearly, Toys’rus could have done more with their online game.The reason is simple - more consumers now opt for online shopping, but you need to attract them to your online store.The moment you don’t take the digital space as seriously, you’re already taking major leaps backwards into extinction.

Digital/Online Is The Present And The Future

The summation of all the interactions between your customer and your brand is the overall customer experience.Leave a gap and the customer is already making their way towards your competition.It is no longer about a good product only, there is more focus on how a customer feels through the experience shopping with you.Both in-store and online shopping experiences of the old toys’rus were not as seamless as new decade consumer experiences. This is a major issue that leads to customer attrition in any brand.

Customer Experience Is A Game Changer

Shopping is clearly now an omnichannel experience with customers buying in store, online or switching across both experiences simultaneously.Within these experiences is a huge customer need that must never be underestimated - Convenience.Every winning brand know that it is not enough to have limited options. Customers want the flexibility of shipping choices, quicker delivery, various payment options and much more. At the core of this is convenience.

Convenience Is A Core Customer Need

If data is not seen as gold by any brand, then they are already coasting towards extinction.But data is not just about seeing what is truly happening. It is also about making every attempt to anticipate where the market, customers and the business industry is heading.The key here is to stay ahead of the game by anticipating market changes that can impact your business so you can make data-driven decisions to keep your brand afloat and winning.

Data Reveals More Than You Can Think

The last point is all about being customer centric. If Toys’rus had put just a bit more focus on listening to what their customers were saying, and studying what their customers were doing and not doing, it may have revealed risks and opportunities within the brand.When you ignore the importance of the customer’s voice, you may just end up building a brand without the customers you’re looking to win in the first place.No customers, no business!

Listen To Your Customers

It took me a long time to believe that Toys’rus had truly disappeared from the streets of retail.  While I am glad the brand is making its way back, here are some key business lessons for any brand that wants to stay in the marketplace.

When familiarity is a strategy, you lose market share.

marketingandsales

Marketing & Sales

entrepreneurship

Entrepreneurship

business

Business

Lessons from Toys R us - How to Remain in Business and not Lose Brand Equity

Why does Mercury have more craters than the other planets?On planets like Venus, Earth, and Mars, we do not see as many craters because most of them have been eroded away by wind, rain, volcanic activity, and other forces. On the giant gas planets, Jupiter, Saturn, Uranus, and Neptune, we do not see any craters because there is no visible solid surface for the meteors to hit. On Mercury, where there is no atmosphere, there is no weather to erode away the craters, so most of the craters are still visible.

Why Does Mercury Have More Craters Than The Other Planets?

#shorts #facts #space #mercury All of the planets in our Solar System have had a lot of craters. This was especially true in the past when there were many more asteroids traveling in our solar system than there are today. On planets like Venus, Earth, and Mars, we do not see as many craters because most of them have been eroded away by wind, rain, volcanic activity, and other forces. On the giant gas planets, Jupiter, Saturn, Uranus, and Neptune, we do not see any craters because there is no visible solid surface for the meteors to hit. On Mercury, where there is no atmosphere, there is no weather to erode away the craters, so most of the craters are still visible. Know more about…  Space : https://youtube.com/playlist?list=PLO6kTsDI4xfnAISJIMWKxkPoL9qoU9Hwv General knowledge : https://youtube.com/playlist?list=PLO6kTsDI4xfn6hHfyZBGiw-atw0its-7Q Science & Technology : https://youtube.com/playlist?list=PLO6kTsDI4xfmONVgfMhMbstBLpZuyJCP2 Health : https://youtube.com/playlist?list=PLO6kTsDI4xflrlYCGE0EIyWXoBoNG81-r 🙏Requests🙏  I requested to you (My viewers) please subscribe to my channel and if you like video then please press like button.All youtubers are doing hard work in video making and your like, Share, Subscribes are fruits for our hard works.   You also follow me on: -  Facebook: www.facebook.com/thetechers You can visit my Website : www.knowledgevaccination.blogspot.com This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976;  Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.  Fair use is a use permitted by copyright statute that might otherwise be infringing.  Non - profit, educational or personal use tips the balance in favor of fair use.  All rights and credit go directly to its rightful owners.  No copyright infringement intended. Thank you all of you...🙏

moneyandinvestments

Money & Investments

space

Space

#shorts #facts #space #mercury
All of the planets in our Solar System have had a lot of craters. This was especially true in the past when there were many more asteroids traveling in our solar system than there are today. On planets like Venus, Earth, and Mars, we do not see as many craters because most of them have been eroded away by wind, rain, volcanic activity, and other forces. On the giant gas planets, Jupiter, Saturn, Uranus, and Neptune, we do not see any craters because there is no visible solid surface for the meteors to hit. On Mercury, where there is no atmosphere, there is no weather to erode away the craters, so most of the craters are still visible.

Know more about… 

Space : https://youtube.com/playlist?list=PLO6kTsDI4xfnAISJIMWKxkPoL9qoU9Hwv


General knowledge : https://youtube.com/playlist?list=PLO6kTsDI4xfn6hHfyZBGiw-atw0its-7Q


Science & Technology : https://youtube.com/playlist?list=PLO6kTsDI4xfmONVgfMhMbstBLpZuyJCP2


Health : https://youtube.com/playlist?list=PLO6kTsDI4xflrlYCGE0EIyWXoBoNG81-r


🙏Requests🙏 

I requested to you (My viewers) please subscribe to my channel and if you like video then please press like button.All youtubers are doing hard work in video making and your like, Share, Subscribes are fruits for our hard works.

 
You also follow me on: - 

Facebook: www.facebook.com/thetechers

You can visit my Website : www.knowledgevaccination.blogspot.com


This video is under Fair Use: Copyright Disclaimer Under Section 107 of the Copyright Act in 1976;  Allowance is made for "Fair Use" for purposes such as criticism, comment, news reporting, teaching, scholarship, and research.  Fair use is a use permitted by copyright statute that might otherwise be infringing.  Non - profit, educational or personal use tips the balance in favor of fair use.  All rights and credit go directly to its rightful owners.  No copyright infringement intended.

Thank you all of you...🙏

Hi Friends,
In this channel, We provide you with Facts about Latest Space, Science & Technology research and information, Research based Health-related facts, General Knowledge facts, and many more. Your Information, Our Responsibility. 
Here I research a lot to make one video and Compress it in only 1-10 minutes video to gives you an instant knowledge boost. 
So friends Subscribe to my channel and watch my videos. Also, press the Bell icon to get new video notifications. And if you like videos, don't hesitate to tell your friends to subscribe to my channel. 
Because The Knowledge is Infinite.
Thank you in advance.

Sudhir Talati

Why Does Mercury Have More Craters Than The Other Planets? #shorts

<ul><li class="ql-align-justify">SDR - Sales development representatives / sales team members</li><li class="ql-align-justify">BDR - Business development representative</li><li class="ql-align-justify">CS - Customer Service</li><li class="ql-align-justify">CSM - Customer Success Manager</li><li class="ql-align-justify">PS - Professional Services</li><li class="ql-align-justify">RevOps - Revenue Operations</li><li class="ql-align-justify">PM - Project Manager</li></ul>

Terminologies

Many people who are promoted out of an SDR or BDR role often choose to continue their career in the traditional sales positions which is perfectly logical but it's also important to keep in mind that that isn't the only way to go.Today, we explore 4 different career paths you can take coming from SDR and BDR roles.

Less Obvious Career Outcomes for Sales Professionals

The skills that you have developed as an SDR will translate seamlessly over CSM roles. CSMs are usually the first line of people who clients talk to once after the deal has been closed. 
With the skills you've hones as an SDR, you'll be able to display your sales skills here through renewals, upsells, and other expansion opportunities. 
Remember, before entering this field you must be resolved in being a passionate listener, a problem solver, and a proactive individual.

SDRs for Customer Success Representatives

SDRs have the advantage when it comes to professional service roles (CS and PS roles). Having interacted with customers even becoming qualified leads, SDRs thoroughly understand their company, industry, the pains and solutions. 
SDRs perform a ton of research and this invaluable information for professional service teams can be useful in aiding clients in making sure that they are able to use the product to their fullest advantage.

SDRs for Professional Services Roles

How are SDRs capable of being in the marketing or advertising industry? Simply because of the following reasons:
<ol>
<li>An SDR is armed with the two values that are at the heart of marketing's asset creation: empathy and a customer-centric approach.</li>
<li>Most SDRs are already equipped with the knowledge of handling collaterals developed by marketing such as: case studies, white papers, and webinars. </li>
</ol>
Having a certain familiarity with the industry places SDRs in a position where they can contribute much to the creation of marketing collateral.

SDRs for Marketing/Advertising

RevOps managers are tasked with integrating the efforts of the sales, marketing, and service departments to allow better end-trend view of a company's revenue-producing cycles.
The SDR fits as a shoo-in for this position mainly because while RevOps look at the end-result of having the clients, SDRs come with the experience of creating the potential for the qualified lead to turn into a client. 
Moreover, SDRs sit at the pinnacle of researching the customer's backgrounds, organizational structures, and industry positioning.

SDRs for RevOps Roles

Many salespeople aren’t salespeople forever. After a few years as an SDR or BDR, they want to move on to bigger and better things. Here are 4 ways you can consider making the switch from sales to so much more.

career

Career

Creative Ways to Navigate a Career That Starts in Sales - Sales Hacker

<ol><li class="ql-align-justify">Awareness: Let people know that we exist and that we have a book available. Use social media.</li><li class="ql-align-justify">Connection: Connect with the audience.</li><li class="ql-align-justify">Content:This is the back bone of marketing. So identify two or three topics you want to talk about.</li><li class="ql-align-justify">Newsletter: Do this with a free incentive.</li><li class="ql-align-justify">Sell: It is so much easier to sell to a warm audience, which is what your newsletter list is.</li></ol>

Steps

If you're an author who's struggling to figure out how to best market your 
book or how to even come up with a plan to put into place, I'm going to 
share how to create a simplified bookmarking plan that's going to help you 
reach more people so you don't pull your hair out in the process.

A Simplified Book Marketing Plan for Authors — Mixtus Media

Continuing from the last idea I published :These people have goals, missions, and vision/purpose not for money but something they want to do with the money they do not treat money as everything but rather they treat it like a resource for something that they want to achieve because those people whose core belief and vision are to make money, those people's mindset is different and selfish while those who for example let's say support some cause they have a different mindset or vision for their Brand.

Mindset but which?

The difference between these two people is that one wants more and more wealth and are still unhappy because all they got on their mind is wealth and on the other hand there are those people who live&nbsp;for something/ to do something&nbsp;&nbsp;these people are happy because they are getting closer to what they want and also they are doing what they love and making lots of money which is a side-benefit

The Difference

For example, Steve Jobs wanted to make simple-to-use and user-friendly computers and Nike wanted to make people feel like they are athletes when they wore their products so just like that they just made a feeling.Due to that feeling and comfort, Apple is a trillion-dollar company while Nike is worth billions of dollars so the lesson here is the vision of a person is the key that takes them to do things they would be not doing otherwise or be afraid to and great vision is what makes the people successful.There are billions who want to be rich while there are few with the vision.<a href="https://deepstash.com/article/106718/mindset-of-a-successful-individual-full">See All Parts.</a>

Some Examples.

Mindset is truly the best and the worst thing a human can have and learning about it and improving it is beneficial for everyone.

personaldevelopment

Personal Development

Mindset Of a Successful Individual pt-3

The natural thing to do to becoming more visible is to promote yourself everywhere. But that can only be effective if you know who you are, what you represent and your WHY!It all starts with a personal conviction of your motivation and awareness of who you truly are. Once you are clear, your thoughts, actions and decisions become more clearer, especially in promoting your self to others.

Start Inwards, Be clear On Your Identity

The moment you start to hover across too many personas of your identity, the more you start to confuse your audience. In the end, you will be noticed with many things but remembered for nothing.This is counter-productive as your intention should be for you to be known for something. What is your niche? What area do you want to be known for? What topics do you want people to associate you with?Of course you can be a generalist that is skilled in multiple areas but be very clear on your specialisation. That is your niche and your voice should be heard there.

Stand For Something, Have A Clear Niche

To stand out in anything you have to build your knowledge and experience in it. Reading books, attending events, participating in activities relating to your niche helps you excel as a subject matter expert in the area.Sometimes you need to invest in training programs too and attend paid events to provide you with additional opportunities. Don’t always wait for FREE opportunities. Invest in yourself too.

Invest Yourself In Your Niche

You can’t be everywhere at the same time. Spread yourself too thin and you may not even be noticed at all. Experiment with platforms but choose where you want to be seen, heard and known.This is particularly important on digital platforms such as social media. Have goals and let them help you decide on platforms that are best for you.

Choose Your Engagement Platforms Carefully

How you introduce yourself, the way you talk, your tone and everything really, is part of your identity.Be very consistent such that your audience can immediately identify you when you show up.Consistency has a way of building credibility too, as naturally people will associate you with trust if you’ve been showing up in your niche area for a long time.Build your personal brand consistently, the rewards may take some time to manifest but they eventually show up.

Be Consistent In Your Messaging

Value attracts people. Value triggers attention. Value keeps people interested.In whatever you do, find ways to continuously give value to your target audience. There are so many ways to do this from writing articles, sharing content, participating in discussions and so much more.Value positions you and helps you elevate your personal brand too.

Focus On Giving Value

One of the questions I asked a recent mentee who was struggling to get visibility was - How do you want your audience to see you? Here are a few tips to becoming more visible

Becoming Visible to your Target Audience - Your Personal Brand

The American Marketing Association defines Marketing as the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large.Great definition, but marketing has changed. Some say it’s about lead generation, creating demand, building relationships, and engagement.

The definition of marketing has changed

It used to be that a good website was really a brochure on the internet. It was static, great color and maybe even a little animation made it stand out. If it was good, it might prompt a customer to pick up the phone or email an inquiry. But, today a good website is about offering up new content, sometimes daily (or even more often), in the form of articles, white papers, videos and even games. Customers can post comments and interact. It’s all about engagement with the customer. A good website can turn into something more than the customer just reading words and looking at pictures.

Websites best illustrate how marketing has changed

Create an amazing service experience that gets customers to not only come back, but to also share that experience with their friends, colleagues and family members. That may be the best form of marketing there is.But beyond the actual customer experience, the interaction and engagement that happens before the sale needs to be considered as part of the experience. It’s about engagement, interaction and relationship building… before the customer ever decides to spend any money with you.

The customer experience is your best marketing

What is marketing? A quick Google search on the word marketing reveals this from the American Marketing Association (And, they should know!): Marketing is the activity, set of institutions, and…

The Customer Experience Is Your Best Marketing

Every business has great products and services they offer to diverse audiences. We know that Christmas is fast approaching, and while some businesses have thoroughly planned out what sales and promos they want to have to cash out BIG this year, Some just wait to copy others. or perhaps do not have any clue how to take advantage of the season.

5 Christmas promo ideas for your business this December

Many of your customers will be busy during the holidays. Every decision takes mental energy, and when there is so much to do around this period, they’ll be happy to offload some of these decisions. When you create gift bundles available during the holidays, you’re offering a win-win situation! Think through the best gift combination and offer an unbeatable price. Sometimes you might have to collaborate with other businesses to make this happen. If this benefits your customers, GO FOR IT!!!

Bundle gift products together

In order to obtain gifts for all their loved ones, your customers will most likely need to source products from several places. This means that shipping fees can quickly add up. Increase the chances of converting holiday shoppers by offering free delivery during the holiday season. If you don’t offer free shipping already. If your online visitors have a choice between a similar store that offers free delivery/shipping while yours doesn’t, they’re likely to pick the option with free delivery/shipping, so don’t let your competition get the edge here.

Offer free delivery, shipping, and returns 

“12 Days of Christmas” is a common Christmas promotion idea that adds some variety to holiday e-commerce marketing. During this type of promotion, each of the 12 days will typically focus on promoting one discounted item every single day. Starting December 10th, a different product is promoted each day. This type of promotion does more than mix things up for your visitors – it adds an element of scarcity to your holiday marketing efforts. That’s because each item is discounted for only 24 hours.

Run a “12 Days of Christmas” promo

Your packaging says a lot about your brand – and for some consumers, a difference in packaging can be just as important as the quality of your products If you have the resources to offer holiday-only packaging, you should do so. This won’t just help you make more sales this year – it will impact what your customers think about your brand and may help increase your sales for the year to come.

Create holiday-themed packaging or limited-edition packaging

Looking for an alternative promo to have aside Black Friday season? then here you go! You are welcome. If you’re looking to increase sales over the Christmas period, Click Frenzy or cyber Monday is an easy win. Discounting comes with its strategic dangers so you might have to sacrifice some margin – but you’ll gain a huge chunk of new customers. If you nurture these folks into repeat customers post-purchase, you’ll make up for the little margin dip.

Click Frenzy and Cyber Monday 

creativity

Creativity

Never oversell what you can offer or do to your customers. It's important to be candid about your abilities and limitations. 
Around 81% of consumers stated that they trust the brand to do what is right.

Be Transparent

Publish genuine and heart-felt reviews on your website and social media. Censoring the bad reviews will only make matters worse.
79% of consumers rely their decision on user-generated content before making any purchasing decisions.

Display Reviews

As a business, you should overtly display and discuss values and promote partners. Many consumers purchase from companies and businesses that share their own values.

Share Core Values

Publicize wins from your entry to mid-level employees, both internally and externally. When you treat employees well it usually influences public opinion more than any other action.

Treat Employees Well

Mistakes with a product or service should be apologized for along with ways to improve. Consumers are often influenced by what top leaders at a company communicate.

Take Accountability

Give customers a chance to be heard by requesting feedback after key interactions. When prompted through e-mail, customers are more likely to leave a review after a positive experience.

Request Feedback

Customer trust is critical to brand loyalty. This infographic offers 6 strategies for maintaining customer trust with better customer experiences.

Discover the world of business and economics.

economics

Economics

startup

Startups

leadershipandmanagement

Leadership & Management

Six Ways to Maintain Customer Trust

These are graphic ads that automatically adjust their size, appearance, and format in order to fit the ad space.

Responsive Display Ads

<ul><li>Can help you reach a broader audience&nbsp;</li><li>You may adjust various elements in your ad and maximize where it can be seen by your target audience</li><li>You can use videos in place of images when appropriate</li><li>You don't have to keep creating new ads because you can create combinations based on an algorithm&nbsp;</li><li>Great for small business because the work is done for you&nbsp;</li></ul>However, the only risk with using responsive display ads is that you'll lose some control with the ad combination because Google chooses it for you.

Benefits of Using Responsive Display Ads 

<ol><li>Log in to your Google Ads account</li><li>Click 'All Campaigns' </li><li>Select 'Display campaigns' and select the capmaign you want to make responsive</li><li>Click on 'Ads & Extensions,' and select 'Ads'</li><li>Click on the '+' button</li><li>Select Reponsive display ad</li><li>Select the ad group</li><li>Add and save your images. To add a video click the '+' video button</li><li>Add your headlines, descriptions, business name, URL</li><li>Review the ad sizes and ad formats</li><li>Preview and save your ad</li></ol>

How to Create a Responsive Display Ad

The two most important things to have in your ads are: visuals and texts.  Withthe former you can have up to 15 images in your ads. Make sure to have high-definition sizes using the most popular sizes or make use of animated images. With the latter, you should have headlines, descriptions, a call-to-action, a business name, and a URL.

Necessities to Create a Responsive Ad using Google Ads

Want to give your ads a better shot of reaching your target audience? Discover responsive display ads and how to create one in a few steps.

What Responsive Display Ads Are

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