Psychologists and behavioral economists have established that humans exhibit a number of fairly predictable biases in their decision making. For example, when offered a menu, people generally choose one of the first items on it or the very last item.

Decisions, Decisions

insight.kellogg.northwestern.edu

5 ideas

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883 reads

A seminal book on negotiating strategy and tactics. It has step-by-step instructions for reaching agreements that benefit both parties.

Getting to Yes

by Roger Fisher, William L. Ury, Bruce Patton

9 ideas

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3.95K reads

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Extrovert People Facts

3 ideas

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181 reads