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Professional networking has many known benefits. Research suggests that higher status individuals have larger social networks, and seasoned professionals are most actively reaching out to their networks and pursuing new connections.
Yet many people shy away from it. A LinkedIn survey found that almost 80% of professionals consider networking essential to career success, although 40% admit it is challenging.
The prevailing wisdom about how social networks are built suggests that people's networks are formed mainly by forces outside of their control, such as the neighbourhood they grew up in, schools they attended, or others' interest in networking with them.
While this is true, new research suggests that individuals actually do have agency in building their networks.
Consider the value you bring to the relationship. The more value you bring, the more comfortable you feel about doing this type of work.
Similarly, business leaders desiring to push mentoring and networking should encourage employees to understand their value. Even juniors are indispensable to the success of the project.
The ability to network successfully lies in how people perceive their own success and professional value.
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